When it comes to who is the leader in the mobile phone industry, most users, including industry insiders, will definitely choose Apple, and it is true. Under the leadership of Jobs, the emergence of the iPhone provided a new direction for the smartphone industry, and it has almost always been the industry's vane. However, the performance of this weather vane in recent years is difficult for everyone to satisfy, one is the lack of innovation, but many practices are too radical. For example, canceling the delivery of chargers once again put it on the cusp of public opinion.
IPhone
In the previous iPhone 12 series, Apple made a major decision, that is, to cancel the delivery of the original charger. As soon as this news came out, it attracted a lot of attention in the global market, and Apple suffered heavy penalties in some markets. But this did not make Apple give up, because what they called "cost savings" is not for the sake of environmental protection, so the iPhone 13 series also retains this "feature". After more than two years of persistence, Apple has also made a new response to this matter.
Graph source network
A few days ago, Apple released the environmental report card of the past two years, and the results are also a little hard to believe. Apple said: "Apple completely eliminated the plastic film covering the iPhone box, reducing the amount of plastic used by 600 tons; no longer comes with a charger, according to the forecast, Apple has saved 550,000 tons of copper, tin and zinc ore." In this way, Apple has indeed contributed to environmental protection, but turn around and look at Apple's actions, this environmental protection does not seem to have anything to do with consumers."
Reported
This is not the key, the key issue is the official statement, they say that the change is indeed big but it is worth it. From an environmental point of view, it is naturally good to be able to make some contributions, but Apple does not give consumers too many choices. Although it cancels the color matching of the charger, for users who do not have a charger, they also need to buy it at their own expense, and Apple has been selling high-priced original chargers. While canceling the distribution chargers for the sake of environmental protection, we continue to sell them and do a good business.
Apple phone and charger
For Apple's conclusion, many netizens have expressed their own views, such as "not buying a mobile phone is not saving more ore?" Buy an iPhone without sending a mobile phone only a packaging box, you can use hundreds of millions of tons less ore, reduce carbon emissions by billions of tons, then you don't produce apples, isn't it more environmentally friendly and so on." Most netizens do not recognize Apple's attitude, there are charger users do not matter, it is rare that those who are new to Apple or do not have fast charging users, but also have to pay another pocket.
Netizen comments
Because of the non-delivery of chargers, Apple has encountered consumer lawsuits in some markets, and consumers have won. The domestic market, as the world's largest consumer market, does not have too many constraints on these enterprises, and there are no relevant legal regulations, so ordinary users do not matter. Seriously, there is nothing wrong with canceling the charger, what is inappropriate is that there is no suitable solution, at this point, the domestic manufacturers that followed up later are very smart and provide multiple sets of solutions.
apple
There is nothing wrong with environmental protection, but in the name of environmental protection to save costs and maximize profits, such companies should indeed be criticized. However, the impact on Apple is limited, after all, its position is very solid. I just hope that Apple can consider more consumer choices and think of better solutions before making a decision.