On April 24, the latest data released by research instituteStockApps shows that in the past 5 years, the market share of Android has dropped by 8%, while the share of iOS has increased by 6%. Although the market share of Android phones is still the highest, it is clear that the iPhone is liked by more consumers.
The report shows that the market share of the Android system reached its highest point in 2018, at 77.32%. But in January 2022, the share was only 69.74%, down 7.58%. Apple's share of iOS grew from 19.4% at the time to 25.49%, an increase of 6.09%. Other operating systems preempted the remaining 1.58%.
Android and iOS have long been in fierce competition, and mobile phone manufacturers are trying to convert each other's users. In order to make it easier for consumers to switch between Android and iOS systems, Android mobile phone manufacturers and Apple have introduced a convenient replacement function. The internal data of Android phones can be quickly imported into the new iPhone, and the data of the old iPhone can be easily transferred to the Android phone, and the cost of cross-platform replacement for consumers is greatly reduced.
It is precisely because of the emergence of this feature that more consumers are promoting the conversion between the two platforms. At the same time, before 2018, the comprehensive cost performance of Android mobile phones was relatively high, and high-end flagships were generally within the price range of 4,000 yuan, compared with the price of iPhones up to 6,000, there were significantly more users who chose Android, which promoted the rapid growth of the Android system market share.
However, since the second half of 2019, the emergence of 5G technology has allowed more Android mobile phone manufacturers to launch 5G models, and the price of mobile phones has gradually risen. The starting price of the high-end model is more than 3500 yuan, and the price of the top version is even more than 6000 yuan, which is not much price advantage compared with the iPhone. Apple is gradually reducing the price of the iPhone and launching a lower positioning iPhone SE model.
Although Android mobile phone manufacturers used 5G technology in advance, they did not drive the growth of Android system share. The heat and battery life of mobile phones brought about by 5G technology have affected mobile phone sales. Apple was more than a year late to launch the first 5G mobile phone, the iPhone 12, and once it was launched, sales were extremely hot. Last year, the iPhone 13 series was even more expensive, and its popularity was better than that of the previous generation. As of now, Apple's share of the global 5G mobile phone market has reached 37%, more than Xiaomi, OPPO, and Vivo combined.
The price of the iPhone is getting cheaper and cheaper, while the Android phone is getting more and more expensive, and it is no wonder that a large number of Android users jump iOS. If the Android camp continues to develop according to the current situation, the share of iOS will continue to climb, and the growth rate will be faster and faster.