Due to the repeated outbreak of the epidemic in China, the sales volume of the pickup truck market in March this year was very different from that of previous years, and the overall market performance was sluggish. In March, domestic narrow pickup truck terminal sales were 32,642 units, down 31.1% from the same period last year; cumulative sales from January to March were 89,446 units, down 19% from the same period last year. However, in the pickup truck market, there has always been a long-term demand for car purchases, and the corresponding car purchase behavior is mostly temporarily delayed.
In March, domestic automatic pickup truck sales were 7979 units, down 22.62% year-on-year sales; from January to March, the total sales of automatic pickup trucks were 21277 units, accounting for 23.79% of the market, down 15.18% year-on-year sales. During the March period, due to the upgrading of epidemic prevention and control in various places, some domestic engineering projects were stopped, and the demand for car purchases of engineering users was suppressed, which also led to a more obvious decline in the sales of manual pickup trucks, and the sales of manual pickup trucks in the month were 24663 units, down 33.40% year-on-year.
In the subdivision product category of automatic pickup trucks, the popularity of four-wheel drive automatic pickup trucks is much higher than that of two-wheel drive models, during the first quarter, the sales of four-wheel drive automatic pickup trucks were 14854 units, accounting for 69.81% of the total sales, and the sales of two-wheel drive automatic pickup trucks were 6423 units, accounting for 30.19% of the market. During the first quarter, the sales volume of diesel automatic pickup trucks was 17492 units, accounting for 82.21% of the market, and the sales of gasoline automatic pickup trucks was 3785 units, accounting for 17.79% of the market.
At present, the sales of automatic pickup trucks in the market are mainly generated by the great wall, Jiangling, Zhengzhou Nissan, Jiangxi Isuzu and SAIC Maxus models. Foton pickup truck from last year to this year has launched a variety of automatic pickup trucks, but the terminal market sales are small, its sales are still based on the brand's manual transmission model, with the future Futian Conqueror series of products and the terminal of the general automatic transmission products perfect, the sales of Futian automatic pickup trucks or ushered in a substantial increase.
In March, the sales volume of the Great Wall Gun automatic model was 4,087 units, accounting for 51.22% of the market share, and the market share exceeded half. Great Wall Cannon Pickup Truck is a long-term contributor to the sales of domestic automatic pickup trucks, with its diversified product segmentation, with commercial, passenger, off-road, artillery, locomotive gun and other products, to fully meet the car purchase needs of users in different fields. Based on the outstanding product advantages and performance of the Great Wall Gun, the trend of its automatic transmission pickup truck sales will be maintained for a long time.
Zhengzhou Nissan sold 890 automatic pickup trucks in March, of which 172 were Navarre pickup trucks and 718 Ruiqi 6 automatic pickup trucks were sold. Compared with the first two months of the first quarter, the sales of the Ruiqi 6 automatic pickup truck in March achieved a sharp increase, and the sales volume in March accounted for 39.91% of the total sales in the first quarter. In the first half of the year, Zhengzhou Nissan will also launch a new model Ruiqi 7 pickup truck, the new car diesel and gasoline versions are matched with automatic models to choose from, the future will help Zhengzhou Nissan automatic sales to further increase.
D-MAX and Suzuto are the main contributors to the Jiangxi Isuzu automatic model, with D-MAX sales in March 326 and Suzuto sales of 407 units. It should be noted that the above two models are diesel automatic pickup trucks, of which D-MAX is the first automatic pickup truck in China, Suzuto is a dark horse class model in the pickup truck market, with the launch of Suzuto gasoline automatic pickup truck in May will help its terminal sales increase.
The recurrence of the epidemic in the first half of the year has become a hot topic in the industry, which not only led to the lag in user car purchases, but also combined with the epidemic situation around Shanghai, it also had a certain impact on the supply of parts and components for vehicle production. In the future, with the continuous control of the epidemic, the pickup truck market will also usher in a new trend, combined with the official implementation of the "General Technical Conditions for Multi-purpose Trucks" and the introduction of favorable policies for vehicles, which will also bring new vitality to the market.
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