On April 23, some media reported that Japanese retailers Geo and TSUTAYA, in order to fight scalpers, put "open stickers" distributed by Sony on the packaging of the PS5 console, or made "X" marks on the handle wrapping paper to achieve the purpose of reducing the value of the goods and avoiding the machine being resold at a high price.
Since the release of Sony PS5, it has been violently sold by scalpers in large quantities and at high prices, and the original price of PS5 consoles of three or four thousand may be at least five or six thousand yuan in the hands of scalpers, and it is possible to bind some game discs and other products to sell together. Don't look at the Sony PS5 launched for so long, but now it is not easy to buy the original price of the machine, wait for the small partner to continue to wait, can not afford to wait can only give the scalper party "cut leeks".
Xiao Lei learned that geo and TUTAYA's method of marking is not obvious for the effect of fighting scalpers, and there are still many marked PS5s on the Japanese second-hand trading website Mercari that have been sold at a higher price. It is really hard for these retailers, spending a lot of effort to mark or can not curb the PS5 is resale phenomenon, you can also see that the demand for PS5 is indeed very large.
In China, the Jingdong platform will make up a batch of Guobin spot every once in a while, and small partners can take the opportunity to snap up the original price of PS5. However, the number of each addition is not very large, and it will soon be sold out and the relevant links will be removed.
This is no way, the recent shortage of raw materials is too serious, the core components such as chips required by PS5 can not be put in place, coupled with the impact of the epidemic, transportation is blocked, resulting in the supply of PS5 can not meet the needs of consumers. In order to ensure the supply of new machines, Sony also castrated the internal heat dissipation materials, although the actual experience gap is not large, but the reduction does not increase the price, in the hearts of small partners can also be regarded as a disguised price increase.
Affected by the shortage of supply, Sony and Nintendo have lowered their sales targets, and the shortage of goods will be the main theme of these main engine manufacturers in the next year or two. Sony is trying to solve some supply problems by seeking alternative sources, and AMD, the SoC supplier of PS5, also plans to increase the output of CPUs and GPUs to ensure the supply of PS5.
Just as the so-called rarity is expensive, PS5 has been in a serious state of short supply for a long time, which will inevitably attract a large number of scalpers who have gained income through resale. Xiao Lei believes that the second-hand PS5 has room for premium, not to mention this brand new machine that has been marked. If you really want to suppress the scalpers, increasing the output of the PS5 is the only effective way, and I hope that Sony will find a way to increase production capacity as soon as possible and don't let the scalpers cut leeks.