How many Japanese mobile phone brands are there? What are their characteristics? Why is it so popular in the domestic market? How do they perform in international markets? Do you know where Japanese mobile phones are in the world? Did someone ask her? In fact, Japanese mobile phones are also very popular in China and even the world market, but this boom has only lasted for a few short years, so why is Japan lagging behind in terms of mobile phones as an industrial power? In recent years, there have been reports that Japanese mobile phones will make a comeback and enter the Chinese market, will Japanese mobile phones succeed?
1. The decline of Japanese mobile phones
The glory days of Japanese mobile phones can be traced back to 1989, when Kyocera and Sony launched small-size portable machines, and by 1990, Panasonic had developed the world's first mobile phone that weighed less than 300g! This means that mobile phones are maturing. Since then, Japanese mobile phones have begun to "soar" moments, in 2000, Japan entered the 3G era earlier, while the mainland's 2G development is still faltering, far behind other countries. Until 2001, with the arrival of the third generation of mobile communication technology, Japanese mobile phones began to gradually get rid of low-end positioning, began to move towards high-end, and achieved impressive results. In 2002, the Japanese mobile phone industry ushered in a period of great development. At this time, Japanese mobile phones already have cameras, cameras, download music and other functions, Sharp Sony Sony Japanese mobile phone brands have also gone abroad to enter the Chinese market, especially Sharp's flip phone, which was sought after by young people as soon as it was listed in 2003.
But Sharp's boom lasted only two years and has largely disappeared in the Chinese market. Subsequently, the Japanese mobile phone market gradually declined, leaving only a place in the Japanese domestic market. It can be guessed that the sudden decline of Japanese mobile phones is due to what reasons, is the quality of mobile phones? Price? Or Japanese culture?" Why are Japanese mobile phones so declining", how should Japanese mobile phone manufacturers view this problem? Are there other reasons for this? Is it true that only Japan has such a good product? function? Or is it deliberate repression by the mainland? All of this is not true, the fundamental reason for the decline of Japanese mobile phones is the high regionality of Japanese mobile phones, which means that they only conform to Japanese living habits.
In fact, Japanese mobile phones are sold independently by large communication companies, that is, you have to communicate with which telecommunications company to buy mobile phones, and to enter China, telecommunications companies like Mobile Unicom sell mobile phones. This is also why Japanese mobile phones sell very well in China, but no one in Japan is interested. There are many reasons for this. For example, the marketing model of Japanese mobile phone manufacturers can also be said to be the business model of Japanese mobile phones. This somewhat "rogue" mode of operation is targeted at the various characteristics of Japanese mobile phones that cannot be used in other countries, coupled with the strong growth of Chinese-made mobile phones, Japanese mobile phones China and China are no longer competitive, and now the American Apple mobile phones can compete with our domestic Huawei, vivo, OPPO and other products.
2 Japan's Sony phones want?
But in recent years, even in Japan, domestic mobile phones are not very popular, because the Japanese mobile phone industry has entered an era of low profits. In this case, Japanese mobile phone manufacturers began to look for new growth points, so Japanese mobile phones began to march overseas. Japanese mobile phone manufacturers have set their sights on the United States. Japanese mobile phone market share ranking in the fourth quarter of 2020. Apple phones account for half of the United States. Domestic brands Sharp, Kyocera and Sony accounted for only 25.8% of the total. Sony only accounts for 6.4% of Sony's total market value, it can be said that it has been hated by Sony fans, in China, the company's headphones, cameras, game consoles are welcomed in the market, but Sony's mobile phones are prohibitive, in 2018, Sony's net profit was 55.1 billion yuan, but the mobile phone department lost 6 billion yuan. Because Sony phones are only 10 years old in terms of design concept and performance!
Taking the screen as an example, the mobile phone is a familiar electronic product. But mobile phones don't have monitors like TVs and computers that are dedicated to watching video, they're just an ordinary input device. However, watching a movie on your phone is not an easy task. Most of the smartphones we use now are full screens, and the Sony phone "chin" is in the way, its camera function is not good, the pixel is low, and the color is not good. Sony makes its own camera and should be very good at lenses, but inside Sony there is a sense of arrogance, thinking that "the phone is not worth having a camera camera experience that competes with it." ”
Nearly two years later, Sony has finally "opened its eyes", in order to revive the glory days of Japanese mobile phones, Sony is upgrading features such as the DSC-QX100, which is equipped with Carl Zeiss lenses, so that the phone has a high-quality lens comparable to the camera.
Seeing this, some friends may ask, why do Sony mobile phones use Chase lenses instead of Sony lenses? This is because ZEISS is the real "old man", in terms of lenses, optics, etc. Chase was founded in 1846. The business covers semiconductor manufacturing, microscopy, and the quality of the lens is world-class, and he only found out when he checked the data. Astronaut Armstrong used a Zeiss lens when he first landed on the moon. Not only that, zeiss has also left its mark on the medical field, inventing the world's first medical microscope prototype to hide physical damage. Sony phones, on the other hand, use ZEISS technology, which not only has excellent picture quality, but also can use a variety of different types of lenses like ZEISS. Zeiss lenses and Sony phones are both high-end products. The two have a lot in common. It can be said that from astronomical telescopes to medical microscopes, ZEISS has been involved and at the forefront of the industry. So there was the ZEISS bonus phone, which was directly facing the standard professional camera.
It is said that Sony's Zeiss is equipped with three focal length lenses, all of which use zeiss technology, but to be fair, Sony is now a bit late to start reforming the committee, especially now that the mobile phone replacement speed is so fast, Xiaokang dares to say that any of China's five major domestic mobile phones can hang up in Japan. Some friends may have heard of Sony's use of ZEISS lenses and may be concerned about Sony's rise in Japan. Can ZEISS and Sony really be partners? What is the difference between a ZEISS lens and a Sony lens? What is the difference between ZEISS and ZEISS lenses? That's what this article is about. Don't worry, our domestic mobile phones are also cooperating with ZEISS, at the end of 2020, the domestic mobile phone brand vivo officially announced cooperation with ZEISS, launched zeiss lenses and ZEISS T* coatings, greatly improving image quality. In today's increasingly mature domestic machines, Japanese mobile phones want to surpass Chinese mobile phones is impossible, in the short term.
summary
A country's mobile phone brand wants to develop for a long time. We must have our own unique strengths and characteristics, which are exactly what we lack. Only with these characteristics can we be invincible in the fiercely competitive market competition. The same goes for the mobile phone industry. Immortal, we must work hard to improve the quality of our products and track consumer demand trends, such as why Japanese mobile phones are collapsing, the key is that we do not think more about consumers want their mobile phones domestic mobile phone changes, and how we like them unless its operating model is closed "dump"