Not just for coffee
More for the whole planet
The answer is in your hands
Every coffee lover I know is pursuing coffee freedom. Compared with the price, the cut-off of food makes them more anxious, afraid of "not being able to drink".
So, when they think that "the coffee of the future may be hard to find", they panic - this is not alarmist, but a reality that is completely possible.
22 April is the 53rd Earth Day. Some scientists have pointed out that with the global warming, coffee trees have been forced to move to higher altitudes and latitudes.
Unpredictable climate change and disappearing forests, water sources, and coffee diseases such as leaf rust are making coffee farming more and more difficult.
Meanwhile, 125 million people around the world are making a living from coffee. Coffee prices have been falling since 2016, making more and more coffee farmers have to find another way.
If nothing is done, then in the future, in addition to saying goodbye to coffee freedom once and for all, the global environment will be seriously damaged.
The future of coffee, the future of the earth, is in everyone's hands at this moment.
01
How to make a latte more low-carbon
Recently, Starbucks has released a new product "Caramel Mousse Oat Latte", which has become the focus of discussion among many coffee lovers.
From the product itself, this caramel mousse oat latte is first of all quite amazing in terms of taste performance.
Milk foam made from oat milk after thousands of whisks has a different tightness than the milk foam made by milk, and after incorporating caramel, the sweetness and mellow aroma are just right.
The top is then covered with australian imported badan wood crushed after baking, so that the whole caramel mousse oat latte presents a rich layered taste, the entrance is like a mousse cake melting in the mouth, and the rich aroma of espresso coffee is vividly highlighted.
However, the bigger highlight of this new limited drink is that it is not only a regular latte, but also a cup of coffee for the future.
As the latest product in the annual GOODGOOD Star Meal Series, Starbucks has given it the title of "Latte of Tomorrow" – with a cup of environmentally friendly latte, sowing today's efforts can reap the rewards of the planet tomorrow.
How can such a small cup of coffee bear the burden of a sustainable "future"?
The first is the coffee bean, which starts with the bright red coffee fruit and embarks on a green journey.
The coffee beans used in this cup of coffee have set strict standards for how to protect the environment in the process of planting and processing coffee, and ensure the sustainability of each coffee bean.
Then there's the finishing touch of tomorrow's latte – oat milk. Compared with the production process of ordinary milk, oat milk extracted from oatmeal containing dietary fiber can reduce more carbon emissions and be more friendly to the earth.
Finally, the coffee cup can not be ignored, the "latte of tomorrow" hot drink cup lid uses the use of easy-to-recycle polypropylene material, the cup sleeve reduces consumables without reducing the heat insulation effect, and also uses a biodegradable "slag tube" containing extracted coffee powder.
In this way, this cup of caramel mousse oat latte from raw material production, production to hand over to people's hands, each link is trying to implement the green concept, achieving a veritable "latte of tomorrow".
02
"Hand over" green inspiration with friends
In the past three years, Starbucks has been celebrating Earth Day with a new "GOODGOOD Star Meal" series every year to encourage more people to practice the GOODGOOD lifestyle together.
Eat Good, Do Good, Feel Good, with today's actions, bring more hope for tomorrow, which is also the green concept conveyed by this "latte of tomorrow".
For every ordinary consumer who can't do without coffee, in the process of enjoying coffee, there are also many environmental protection small acts within their ability.
Everyone can join this green journey and pass on the GOODGOOD lifestyle to more people.
This year, they took out 1 million cups of "Latte of Tomorrow" to hold a "Tomorrow Handover" with coffee lovers on April 12-21.
If you purchase GOODGOOD series drinks or food on the Starbucks App or WeChat Mini Program, you can get a free cup of "Tomorrow's Latte" transfer qualification, which can be given to your WeChat friends.
In the process of passing on this cup of coffee, starbucks has also been passed on the green concept that Starbucks has adhered to so far, and more people have felt this small touch and participated in the good deeds that changed the future of the earth.
03
The Sustainable Coffee Trail
This year's GOODGOOD campaign has come to an end, but Starbucks' green initiative has not stopped.
More than 20 years into China, Starbucks has long taken "green environmental protection" as a high-quality label and firmly bound to its own brand.
Whether it's a new green store or a reusable coffee cup, it will always find the closest part of everyone's life, and inspire more people's green inspiration in a friendly way.
For example, the "Xiang Green Workshop" (previous link: the world's most "green" Starbucks opened in Shanghai) previously introduced by Bund Jun is the world's first environmental protection experimental store opened by Starbucks in Qiantan Taikoo Li, and the first Starbucks store in China to obtain the "green store" system certification.
Most of the food and milk drinks here are made from plant-based ingredients, and the remaining cups and bags are transformed into art paintings on the walls, and the space is fully recyclable and environmentally friendly materials.
Coffee grounds have become "treasures" here, after classification, drying and other processes, coffee grounds have been made into familiar accompanying cups, as well as notebooks, cup covers and other peripheral products, deeply loved by consumers.
Compared with a regular Starbucks store of the same size in 2019, it is expected to reduce the carbon emissions of green workshops by about 15% per year.
After opening in September last year, this green public space quickly became a popular punch card in Taikoo Li, Qiantan. This year, Starbucks will also open 60 "green stores" across the country.
Starbucks has always been an advocate of bringing your own cup, and since entering China 23 years ago, it has advocated customers to use their own cups instead of disposable takeaway cups through "bring-your-own cup discounts" and other methods, and minimize the use of disposable packaging.
Even if they don't have their own cups, customers are welcome to use in-store cups to support environmental protection, and there is now an option for in-store ice cups that customers can use when ordering ice drinks.
In addition to the environmental details of these consumer ends, Starbucks has also made continuous efforts over the years in the production and production of coffee beans that ordinary customers cannot see, and has joined hands with the entire coffee industry to move towards a more effective and sustainable road.
For 20 years, Starbucks has partnered with Conservation International in the certification of the C.A.F.E. Practice to improve coffee quality, economic responsibility, social responsibility and environmental protection requirements at the source.
In China, Starbucks established the Coffee Grower Support Center (FSC) in Yunnan a decade ago to provide free professional training and technical support for coffee farmers such as planting and processing to better help them and promote the sustainable development of coffee cultivation.
Next year, Starbucks will complete the Starbucks China Coffee Innovation Industrial Park in Kunshan, relying on energy-efficient roasting technology, which can reduce carbon emissions by 30% compared with traditional methods, and the use of renewable energy will reach up to 30%.
Through these actions, we see in Starbucks what is called "greater ability, greater responsibility", with the advantages of the industrial chain, to promote the sustainable development of the coffee industry - because it understands that if nothing is done, coffee may really disappear one day.
Perhaps, when each of us picks up the coffee in our hands, take a few seconds to think about what we can do to make the aroma of this cup of coffee last longer and longer.
Let's walk towards the green together and give tomorrow to today.
Text, Editor/Bund Jun
Image from Starbucks
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