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The Glory of kings poster has been accused of plagiarism, this time or outsourced "pot"?

The Glory of kings poster has been accused of plagiarism, this time or outsourced "pot"?

On April 21, NetEase (09999. HK) love mobile game "Painted Traveler in Time and Space" posted on the official blog accusing Tencent (00700. HK) is suspected of plagiarism and has posted two posters about its activities in June last year and the hero adjustment information recently released by Glory of Kings.

The Glory of kings poster has been accused of plagiarism, this time or outsourced "pot"?

A comparison chart given by "The Painter in Time and Space"

"Painted Traveler in Time and Space" shouted: "Bao, the last time your new product used other people's materials, you said it was a supplier's problem, this time it is also well, make so much money to ask a designer who will be original, I look at it with pain!" ”

A visual design practitioner told Yin persimmon financial reporter: "The two posters do have similarities in overall color and design, and if the material involves commercial use, it faces the risk of infringement and being claimed." ”

For the publication of "The Painter in Time and Space", as of press time, there is no official reply from "Glory of kings".

However, the silver persimmon financial reporter found that a company called full-speed network said to the above incident: "Our company has noticed the network discussion of the page design, and on April 14, the column announcement map designed by our company for the glory of the king may have similar situations with other product announcement maps, and the company is urgently investigating the actual situation of the design creation, and will make a complete explanation as soon as possible." ”

The Glory of kings poster has been accused of plagiarism, this time or outsourced "pot"?

Full-speed network response

According to the data, Hangzhou Full Speed Network Technology Co., Ltd., founded in 2005, is a well-known provider of creative design and digital solutions in China, with user experience design consulting, digital marketing, visual design, and technical services as the core business sectors.

It is worth mentioning that in the classic case of the full speed official website, the company mentioned the cooperation with Tencent Games, and equipped with posters related to the glory of the king. It is reported that full speed provides perennial design services for Tencent Games, including dungeons and warriors, paradise 2, QQ flying cars and other games, and design services include H5 design, game scene/character original painting design, and event publicity design.

If the follow-up investigation proves that there is really a plagiarism situation at full speed, it is indeed said by "The Painter in Time and Space", and this storm is also a problem for suppliers.

Previously, the poster of the spin-off game "Codename - Zero Three" of "Glory of kings" was also exposed to use the game screen in Mihayou's "Original God", and then "Codename - Zero Three" issued an event description, saying that the partner Whale Wisdom Interactive Entertainment used unauthorized picture materials in the process of undertaking the production of the poster, and our supervision did not take it seriously and accepted the release, so it caused an accident, and Whale Wisdom Interactive Entertainment also apologized.

In addition to plagiarism, in the related topics of Weibo, many players expressed dissatisfaction with the current situation of the skin of "Glory of the King" on the recent Monday, and bluntly said "cutting leeks".

Sensor Tower store intelligence data shows that the king's glory of the money is still the world's largest. In March 2022, Tencent's "Glory of Kings" attracted 272 million US dollars (about 1.75 billion yuan) in the global App Store and Google Play, ranking first in the global mobile game best-seller list, an increase of 5.8% over the same period last year. Among them, revenue from the Chinese iOS market accounted for 96.6%, and overseas markets (including iOS and Google Play) accounted for 3.4%, and these data did not include third-party Android channels.

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