Immortals fight, and the two major mobile games openly confront each other.
"Make that much money and hire an original designer." On the morning of the 4th and 21st, NetEase mobile game @ "Painter in Time and Space" Weibo posted a message shouting that Tencent's "Glory of the King" once again copied the original design drawings.
On April 22, the supplier of "Glory of the King" issued an announcement on the full speed network: after verification, the art designers of our company did not copy the third-party materials when designing and creating, and the creative ideas and inspiration came from and referred to the promotional materials that the glory of the king had released.
On April 22, "Glory of Kings" supplier @ full speed network released a screenshot of the announcement
Glory of Kings Once Again Accused of Plagiarism? The response came
Netizens said that this time the two major mobile game companies "killed crazy".
On the morning of the 4th and 21st, NetEase mobile game @ "Painted Traveler in Time and Space" Weibo posted a message calling Tencent "Glory of the King".
"Bao, the last time your new products use other people's materials, you said it was a supplier's problem, this time it is also to make so much money to ask a designer who will be original, I look at it with pain!"
At the same time, the microblog also released two comparison charts of two mobile games.
Screenshot from NetEase mobile game @"Painted Traveler in Time and Space" Weibo
The microblog once rushed to the top three of the Weibo hot search list, and as of the time of the reporter's release, the microblog had nearly 800,000 likes and more than 90,000 comments.
Many netizens said that "this is also too similar" and shouted how the glory of the king next door views this matter.
According to public information, "The Painter in Time and Space" is a plot love mobile game with a world view based on the concept of "parallel universe" developed by NetEase, which invites many domestic and foreign painters to participate in the creation, and the game was publicly tested on October 23, 2020. In this regard, another game under NetEase, "Against the Cold Water", commented that it is recommended to set up an "anti-goose office".
At noon on April 21, King Glory supplier @ full speed network issued an announcement that it noticed that the column announcement map designed by the company for King Glory and other product announcement maps may have similar situations, and is urgently investigating the actual situation of the design creation, and will make a complete explanation as soon as possible.
King of Glory supplier @ full speed network released a screenshot of the announcement
On the morning of April 22, King Glory supplier @ Full Speed Network released the announcement "Changsha Full Speed Network's Investigation Statement on Advertising Map", detailing the sources of the detailed elements of the game page since the end of September 2020, when Xiao Qiao (game character) Swan Dream quality upgrade page was launched.
Screenshot of the survey statement
More netizens said, "Tencent game plagiarism ... It is not plagiarized to be called news. ”
In fact, this is not the first time that Glory of Kings has been suspected of plagiarism.
In June 2021, there was user feedback that the exclusive personality action "Deer Spirit Dance" of the character "Yao - Meet the Skin of the Divine Deer" in the game "Glory of kings" copied the "Yin and Yang Division" "Goldfish Ji" dance.
Subsequently, the king glory operation team issued a statement apologizing. It said that after a serious investigation of the "Deer Spirit Dance" movement design company, Animo Animation Design Studio, it was confirmed that its employees had borrowed from the original dance of the author @ Foot Taiji in the process of producing the "Deer Spirit Dance" movement.
It is understood that on July 28, 2017, @Foot Taiji created the dance for "Yin and Yang Division" "Goldfish Hime's Dream".
The glory of the king said that it had sincerely communicated and apologized with the original author of the dance movement @ Foot Tai Ji Fang for the first time. The matter also ended with the king's glory official adjusting the personality action.
Previously, the "Glory of the King" IP new tour "Codename: Zero Three" was exposed to the propaganda poster plagiarism of "Original God", the promotional poster used the material of "Original God" Star Falling Lake, after the incident, the official issued a post the next day and apologized, and said that this incident is mainly the problem of the outsourcing company that produced the poster, and Tencent will deal with the relevant personnel of this incident seriously.
According to the enterprise investigation data, the supplier company involved in the incident, Hangzhou Full Speed Network Technology Co., Ltd., was established on December 19, 2005 with a registered capital of 20 million yuan, and its business scope includes computer software and hardware, technology development, technical consultation, technical services and transfer of achievements; the design, production and agency of advertisements (where licenses are involved with valid licenses); multimedia, animation, web design, etc.
According to the official website of the full speed network, full speed has a sound game design team to provide perennial design services for Tencent games, including dungeons and warriors, paradise 2, sword spirit, QQ speed car, etc.
The "QQ Hall" suspension winner-take-all era may end
"Glory of kings" can be said to be tencent's strongest gold-absorbing mobile game.
A few days ago, Tencent Holdings released a financial report showing that Tencent's revenue for the whole year of 2021 reached 560.12 billion yuan, an increase of 16% year-on-year, and Tencent's net profit for the whole year of 2021 was 224.82 billion yuan, compared with 159.847 billion yuan in the same period last year. Among them, the revenue of the game and social networking business is still relatively large.
According to Tencent Holdings' financial report, revenue from its value-added services business for the year ended December 31, 2021 increased by 10% year-on-year to RMB291.6 billion. Revenue from local games increased by 6% to RMB128.8 billion, driven by games such as Glory of Kings, Call of Duty mobile games and Tianya Mingyue Knife Mobile Game, partially offset by lower revenues from DnF and Peace Elite.
Tencent Holdings' 2021 annual report said that the company is cultivating key IP in a more in-depth and comprehensive way. For example, new games, animations, and movies are developed based on characters from Honor of Kings. After the release of the new version, the company believes that it will benefit from the launch of more new games.
In March this year, the data platform SensorTower released the February global popular mobile game revenue rankings, And Tencent's "Glory of the King" attracted $225 million in the global AppStore and Google Play, returning to the top of the global mobile game best-seller list. This represents an increase of 5.8% over the same period last year. Revenue from China's iOS market accounted for 96.6%, and overseas market revenue accounted for 3.4%.
On April 20, Tencent's leisure and entertainment game "QQ Tang" officially stopped the operation of Chinese mainland.
This is Tencent's first self-developed online game and one of the beginnings of Tencent's game empire. Fun, easy-to-use popular game play was also established from that time.
According to media reports, what QQ Tang has established for the game methodology after Tencent Games is not only the differentiation of market choices, but also the way to do the game more importantly, which is a secondary creation. Looking back at many explosive products of Tencent Games, it is impossible to avoid that Tencent is insufficient in innovation, and Tencent's biggest advantage is to create more deeply based on the existing innovations in the market, from details to gameplay to operations and so on.
Some insiders frankly said that the suspension of "QQ Tang" seems to prove that this kind of secondary creation seems to be impossible, the market needs original and exquisite game production, and the era of winner-take-all may end.
On the evening of April 11, the website of the State Press and Publication Administration announced the approval information of domestic online games in April 2022 this evening, and a total of 45 games received version numbers, including 39 mobile games, 5 client games and 1 Switch game console product.
The future network reporter found that from the perspective of approved game companies, most of them are domestic second-tier game companies and small and medium-sized game manufacturers, and there is no version number information of NetEase and Tencent in this announcement.
Source | Future Network reporter Zhang Bingqing
Review | sagacious
Final Review | Song Guanghui