In 2019, the game think tank has reported on the world's top ten IP value list, in the entire list, the United Kingdom, the United States and Japan IP occupies half of the country, and has great commercial value, the marvel universe and Harry Potter at the end of the list are commercial value of 31 billion US dollars, and the Pokémon at the top of the list is as high as 90 billion US dollars, and the commercial value can be seen.
The emergence of the epidemic has, to a certain extent, tapped into areas that were previously untouchable by the Internet, making the virtual economy more prosperous and making IP more important. However, in this field, due to the late start in China, it has always lacked the right to speak.
The domestic is not without the soil to create IP, excellent traditional culture, the imagination of the people, to ensure that the high-quality IP sufficient creative environment, and in recent years, "The Return of the Great Sage", "Nezha's Devil Boy Descending", "White Snake Origin" and other phenomenal film and television animation rise, as well as "I repair cultural relics in the Forbidden City" and other explosive variety shows, so that the unique connotation of the national style of domestic IP has become "fragrant", with the help of novel performance techniques, to meet the needs of the majority of users.
Entering 2022, the creation of domestic IP has begun to diverge to a broader perspective, especially during the Beijing Winter Olympics, the emergence of "ice piers" has made the world shine and taken away the hearts of countless people at home and abroad. Even after the End of the Winter Olympics, there is still a "pier" on the Internet.
Its emergence has allowed everyone to see the huge potential of domestic cultural IP, and also made the industry aware of the possibility of long-term development of domestic IP in the future. The "ice pier" has not gone short-lived, and it is also driving capital to focus more on the industrial system of China's IP.
Recently, under the guidance of the Copyright Administration Bureau of the Central Propaganda Department and sponsored by the Joint Conference of the National Copyright Exchange Center, the 2021 Top Ten National IP Selection Activities were officially launched.
This selection covers a wide range of fields, including games, animation, geographical indications, intangible cultural heritage, finance, film and television, music, cross-border joint names and other aspects. From now until March 25, the online voting session will be held, after which it will enter the judging process of the judges, and the award ceremony will be held on April 26.
The event invited well-known people from all walks of life and industry bulls to participate, such as Chang Shana, a famous Chinese designer and chairman of the judging and judging committee, Li Yun, chairman of the Joint Conference of the National Copyright Exchange Center, Bao Ran, secretary general of the Beijing Network Audiovisual Association, Bian Jiang, a well-known voice director and voice actor, and Bu Xiting, vice president of the Cultural Development Research Institute of communication university of China, as judges.
In terms of selection dimensions, including leadership, artistry, dissemination, commerciality, nationality, etc., there is not only diversity and diversification, but also has a positive effect on the progress of the industry and economic development, while taking into account the value of publicizing and promoting the cultural and spiritual strength of China's national unity, inspiring all people to work together to realize the Chinese dream.
Among the nominated works, there are many familiar faces, such as Shanxi old vinegar, Pixian Douban, Jingdezhen porcelain and other familiar local specialties; influential animation IP such as "Xiyang Yang and Gray Wolf", "My Emperor Bazaar Black", "Under One Person"; Chinese medicine acupuncture, Chinese abacus, Anhui rice paper and other non-genetic inheritance; Chinese women's football, Gu Ailing, Water Cube and other sports symbols.
In terms of games, a total of 40 games participated in the nominations, not only for old products that have been in operation for several years, but also for new faces that have been widely acclaimed in recent years. As of 18:00 on March 4, the top 10 products were "Crash 3" with 45,662 votes, "The Fifth Personality" with 28,840 votes, "Food Language" with 27,561 votes, "Love and Producer" with 25,775 votes, "Original God" with 20,437 votes, "Undetermined Event Book" with 19,254 votes, "Peace Elite" with 17,819 votes, "Flower And Mountain Heart Month" with 11,522 votes, "Shine and Warm" with 11,133 votes, and "Love with Light and Night" with 9,000 votes.
Looking at the 40 products, most of them are mainly large factories or domestic head products, which is comparable to the fairy fight. Among the 9 products with more than 10,000 votes, Mihayou carried 3 products with the highest proportion, and the rest were divided by Tencent, NetEase, ByteDance, and Die paper networks.
The two-dimensional game and the female game are particularly highly ranked, the former is led by "Crash 3" (1), "Food Language" (2), "Original God" (5), and the latter has "Love and Producer" (4), "Flower Mountain Heart Moon" (8), "Shine Warm (9), "Light and Night Love" (10) and so on. For example, "The Fifth Personality", "Glory of the King", "Sword Net 3", "Yin and Yang Division", "Harry Potter: Magical Awakening" has also achieved good results with its huge appeal, such as "The Fifth Personality" will open the ash tree covenant on the coming Arbor Day, and "Glory of the King" has recently opened the New Year's event and the joint name of the high-end wedding dress brand WECOUTURE, and the IP value is fully displayed.
Not only medium and heavy mobile games have been nominated, but also the casual game "Happy And Happy" and the tabletop game "Monopoly" have also achieved good positions. In 2021, the domestic stand-alone games "Dyson Ball Project" and "The Country of the Wind" are also among them. It is worth noting that the EDG team that won the League of Legends S11 Global Finals championship in Iceland also gained a place in the game, and e-sports events such as the League of Legends Professional League LPL and the King of Glory Professional League KPL also appeared in sports.
In the past few years, IP has become one of the core directions of the development of the domestic game industry, and the huge potential contained in the fields of sound volume, product content, and ecological construction has also made IP an important strategic resource for major manufacturers. The rise of domestic IP has provided rich resources for the domestic game industry and provided a solid impetus for its explosive development.
Not only the game industry, but any industry needs IP to empower it, in order to touch the new height of industrial development. Looking at China, although IP can use the help of traditional culture, it is still obstructed and stumbling.
The cultivation of any IP requires a huge setting story and system architecture, but also a sound cultural industry system support and long-term production planning, which is not only tested by the enthusiasm and cognition of the people, but also the precipitation of national culture and all aspects of the ecosystem. The 2021 Top Ten National IP Selection Campaign is a solid step, and perhaps in the future, people will see the great value of this step.