With the establishment of a family after 90 and 00, their car purchase needs have also changed accordingly, and a compact SUV with a young and stylish appearance, a light and luxurious interior, rich configuration and spacious space has become an ideal car purchase choice for many young consumers. The Ashkenazi representative Tange and the Japanese representative Qashqai are the two cars that are currently the most concerned, who of them can win the favor of young consumers? We help you analyze and compare from many aspects.
Design: Seek common ground while reserving differences in family languages
Tange adopts the new design language of the Volkswagen family, taking into account the sense of power of SUV products and the fashionable and sporty temperament of the coupe SUV, the spread-wing upper grille and the bite-type lower grille complement each other, and the new X-shape is very sharp.
In contrast, Qashqai adopts the design language of traditional family style, still maintaining the Japanese rounded home style, lacking youthful details and decoration and sporty features. The Qashqa's new V-motion front face line shrinks from the sides to the center, making it one of the few details in the car that shows a sense of power.
The full LED lens headlights equipped with Tange have a very high visual recognition, and the borderless design is integrated with the grille, which can better create a good fashion atmosphere for the front face. The circular LED day running light integrates three functions of daily running light, position light and turn signal, effectively improving the driving safety of the driver.
Qashqai is equipped with LED near and far headlight sets, and the boomerang-shaped LED daytime light strip looks a bit sharp, but the design is slightly outdated.
On the side of the body, Tange is completely inheriting the classic design of the Volkswagen family, especially the slip line brings more fashionable and sporty atmosphere. In terms of rims, Tange uses a 17/18 inch rim, which can better reflect the young style, and the black color scheme is very hard.
The Qashqai adopts a double waist line design, and the side lines are more rounded, which is more in line with the positioning of the home SUV. In terms of rims, Qashqai is equipped with 19-inch rims, which is still more attractive to users.
In the rear part of the car, the design of the song is simple as a whole, and the black tail lights have become the finishing touch of the tail, making the rear of the car more complete while paying attention to the sense of layering. Tange obviously understands the pursuit of fashion personality by young people, and has a good control of design, creating a compact SUV with both a sense of power and fashion.
In the tail part of the Qashqai, the blackened swivel LED taillight group can bring a good visual effect to it after being lit, and the hidden exhaust design is more at home. Appearances like Qashqai may be more likely to be favored by consumers of a certain age and with a lower profile.
Interior space: the collision of low-key home and technological fashion
In the interior, Tange adopts a wrap-around cockpit design, and the horizontal center console of the wings is full of german taste, whether it is color matching or the use of materials, it is more technological and fresh than the Qashqai.
The design of the Qashqai is slightly mediocre, but the soft material on the center console still has some texture, and the red stitching can also be regarded as adding some sportiness to the entire interior.
In addition, the richness of the configuration and cost performance of Tange are better than those of Qashqai, Tange adopts a new generation of Volkswagen 10.3-inch full LCD digital instrument, high-definition display of driving data, navigation and other more than 10 kinds of vehicle information, display effect and color reproduction is quite outstanding.
At the same time, Tange is also equipped with auxiliary systems such as pre-collision safety systems and automatic parking functions, which can bring a strong sense of security to the driver.
The central control area of Tange not only supports mobile phone wireless charging and USB/Type-C multimedia and charging interfaces, but also supports the mobile phone interconnection function of CarPlay and CarLife, which is a function that Qashqai does not have.
Qashqai is equipped with Nissan's pre-collision intelligent braking system, which detects potential collision risks and automatically brakes when necessary, but is less practical than Tange in the daily driving process.
In terms of space, the length, width and height of the Tango reached 4326/1819/1582 mm, respectively, and the wheelbase was 2680 mm. Because the Tango adopts a small layout with short front suspension and long wheelbase, it makes it a good riding experience.
The length, width and height of the Qashqai reached 4401/1837/1611 mm respectively, and the wheelbase was 2646 mm, but because the wheelbase was significantly shorter than that of the Tango, the rear seat was slightly inferior to the Tango in terms of spaciousness.
Tange's luggage compartment volume is 401 liters, the second row of seats support the proportion of recline, and support power trunk opening and electric trunk position memory, increasing the convenience of SUV users to pick up and place items from the luggage compartment.
The spare compartment volume of the Qashqa is 486L, and the rear row supports 4/6 ratio of reclining, making the use of space flexible. However, in terms of functionality and ease of use, it is not as advantageous as Tange.
The interiors of Tange and Qashqa are as obvious as the design differences between German and Japanese models, the former is fashionable in technology, the overall design is novel, and the configuration is higher; the latter is low-key at home, the seat texture and space layout can meet the requirements of daily use, although it looks calm and reliable, but it lacks a sense of technology and is slightly outdated. In terms of configuration, the two have their own advantages, Tange belongs to the configuration level that conforms to the trend of the times, Qashqai belongs to enough on the line, under the premise of meeting convenience and safety, Tange is more in line with the needs of young consumers for quality grade car purchase.
Power configuration: The competition between turbine and self-priming, ashkenazi is more popular among young people
Tange is equipped with an EA211 series 1.4T turbocharged engine with a maximum power of 110 kW and a peak torque of 250 N·m, and its power technology is ahead of other competitors in its class.
The drivetrain is matched with a 7-speed dual-clutch transmission, and the driving texture is biased towards the calm and solid style of the German system, taking into account the performance and fuel economy, which will be better than the Japanese competitors.
Tange adopts the suspension combination of front McPherson independent suspension + rear multi-link independent suspension, which has an inherent advantage over the torque beam non-independent rear suspension used by models at the same price. Therefore, the driving control texture brought by it also retains the excellent tradition of the Ashkenazi system of paying attention to the texture of the chassis.
The power of the Qashqa is a 2.0L naturally aspirated engine, with a maximum power of 111 kW and a peak torque of 194 N·m, but it cannot be ignored that 2.0 liters is larger in displacement than 1.4 liters, which means that the fuel consumption will be higher than that of Tange, and the cost of daily use will be higher.
The Qashqa drivetrain is matched with a CVT transmission, which focuses on smoothness and fuel economy, making it suitable for home travel.
Not only that, Qashqai lacks the sports gene, and it is difficult to resonate with young consumer groups. Qashqai also uses a suspension combination of front McPherson independent suspension + rear multi-link independent suspension, the overall adjustment is more comfortable, filtering in place for bad road bumps, but there will be a significant sense of roll when turning continuously. Soft tuning cannot give young consumers the driving texture they want.
Summary: The two cars have their own different characteristics and differentiated styles, and the two cars have strong competitiveness in the same level of models, and the difference between them is not large, but for the car habits and consumption needs of young consumers, combined with the difference in configuration and cost performance, Tange is more suitable for the younger generation. On the whole, Tange has a richer and more in line with the configuration of young consumers' car habits, and in combination with more dynamic power performance and sports texture, Tange is a compact SUV more suitable for young consumers.