Independent brands have always wanted to impact the high-end, in fact, although the high-end models are highly profitable, the sales volume is not large, and it is not easy to make an overall profit. However, after the high-end model has gained a firm foothold, it can bring a qualitative improvement to the corporate image of the entire independent brand. But it is not easy to impact the high-end, it takes a long enough time to precipitate the brand image, and there are not many domestic car companies that can meet the brand value, and Hongqi is one of them. Now Hongqi has produced a new work, the length of the car is nearly 5 meters 7, with a V8 engine, providing a 4-seat layout, which is to compete with Cullinan?
This car is the protagonist of this issue - Hongqi LS7. Positioning large SUVs, there are rumors that it will be sold from 700,000, but the author believes that since it is the L series, perhaps the price will be higher, and it will be far more luxurious than the H series, and the specific price will still wait for the new car to be pre-sold or officially released. But there is no doubt that this is a bold attempt by the Hongqi brand, and the ambition to try to impact the high-end is clear. In this issue, let's take a look at the specific strength of this new car, see if its positioning is in line with which group of people to start with, can it get the favor of car friends?
In terms of design, The Hongqi HS7 is still the same as the rest of the Hongqi models, and many national style elements are integrated into the design. The front face red flag logo is very recognizable, the car logo is divided from the hood down the intake grille, and the left and right four metal chrome trim strips are hanging down in a straight waterfall, implying "four flat and eight stable". The edge of the headlights on both sides is a day running light, and the light belt surrounds the grille half a circle in the middle, which should be able to be lit at startup, with a good sense of ceremony. The side shape is atmospheric and square, the waist line is straight and structured, running forward and backward, and the wheel hub with thin spokes has a strong sense of movement. The rear through the taillights, the front and rear aesthetics maintain consistency. Just look at the appearance of this car, in fact, there is still a big gap from Cullinan, and it is far from creating this piece by hand.
The interior is filled with more wood materials, and the standard "Chinese decoration" style includes trim panels, the inside of the doors on both sides and the cup lid baffles. In addition to the mahogany board, there is also leather, a double-layer steering wheel, and a quartz watch under the LCD central control screen. The physical buttons are still retained under the central control, there is a storage grid, and the mobile phone is just right, and the probability will be configured in this area of the mobile phone wireless charging function. The design level of the interior is OK, respecting our traditional aesthetic, but the author believes that there is still room for improvement and more play on the basis of Chinese style. Now many Chinese interior styles are more like the design concept of "immovable as a mountain", calm and atmospheric, and the momentum is excessive, but if the concept of "good as water" can be added, it may be more stylish. Of course, this is only the author's opinion.
The body size is 5695*2095*1985mm, and the wheelbase reaches 3309mm, even in the domestic automobile market that prefers long wheelbase, this size is fully worthy of the benchmark level of large SUVs. With a four-seat layout, two rows of seats in front and rear, and independent seats in the rear, it is expected that the seats will be equipped with ventilation, heating and massage functions, and under the blessing of the ultra-long wheelbase, the space is wide, and after the leg rests are opened, sitting in the back row is equivalent to sitting in a high-quality massage seat. There are cup holders, boss keys, electric adjustments, etc. in the middle, which can fully meet business needs, if it is a business owner, buy a driver to drive, sit in the back, only from the comfort point of view, should not be much weaker than Cullinan, which is probably the closest LS7 to Cullinan.
In terms of power, it is expected to be equipped with a 4.0T displacement V8 cylinder engine with a maximum power of 265 kW, reaching 360 horsepower, and a torque of 500 N·m, matching the 8AT gearbox. This power system can fully meet the needs of LS7 use, but also worthy of its own luxury positioning. The use of non-bearing body structure, for different road conditions of the adaptability is stronger, the author speculates that there is a high probability of air suspension and adjustable suspension functions, after all, these functions are reflected in the Hongqi H9. Equipped with a timely four-wheel drive system, it is not clear what medium speed lock will be configured, but at least from the above mentioned configuration, the off-road ability has been quite guaranteed.
Summary: The emergence of The Hongqi LS7 will indeed push the luxury large SUV of its own brand to a new height, but as a member of the favorite domestic car, the author cannot close his eyes and say that it can be completely compared with Rolls-Royce Cullinan, and there is still a big gap between the two. In terms of appearance, interior, power and pure handmade, the Red Flag LS7 is still a cut, which is a gap that should be faced squarely and strive to catch up in the future. But if you compare the BBA luxury SUV at the same price point laterally, the Hongqi LS7 is still very competitive. It has a lot of space, compared to the BBA price model is more beautiful and atmospheric, the space is wider, more business-