Shanghai, April 21, 2022 – Maserati, a pioneer in Italian attitude, today announced the highly anticipated launch of the new Grecale, which carries the fearless soul of life and fearlessness with pure style, and full of the outstanding charm of "new life", not only further enriching Maserati's SUV product matrix, but also creating a new benchmark for all-round performance, excellent performance and innovative luxury, and continuing to create surprises for many trident fans.
Inheriting a century of glory, Grecale's name is inspired by a fierce northeast wind sweeping the Mediterranean, with the pioneering posture of a game-breaker in the ultra-luxury mid-size SUV segment, and this trend of great energy will help the brand interpret the extraordinary value of the new era and continue to write the chapter with a wanton and uninhibited trend.
The new Grecalle – a new life in the day
Containing the brand energy of Italian purity and forge ahead, Grecale combines boundless style with a unique style, and has set an example of "peerlessness" with outstanding performance in many aspects such as open space, comfortable driving, control experience, intelligent technology, and a rich range of standard configurations, integrating extraordinary luxury and excellent performance into daily life.
Continuing Maserati's pure DNA, Grecale is uncompromising on performance, bringing to life the brand's unique passion and handling experience. The Trofeo Edition is equipped with a high-performance 3.0-liter V6 twin-turbo engine with a maximum output of 530 horsepower, which is in line with the "Nettuno Poseidon" engine mounted on the MC20, and uses dual spark plug pre-combustion chamber technology (MTC) derived from F1's cutting-edge technology to inject outstanding power and extraordinary efficiency while providing a great daily experience. The GT and Modena versions combine a four-cylinder internal combustion engine with a 48V mild hybrid system, and with the efficient support of the BSG belt starter/generator or battery, the advanced e-Booster super electric supercharger works in tandem with the internal combustion engine components, perfectly balancing energy consumption and performance.
As the latest masterpiece of the Trident brand, the new Grecalle fully demonstrates the classic Italian aesthetic while further giving a modern connotation, highlighting the time-hardened design philosophy and the process aesthetics that have kept pace with the times.
The brand's iconic Trident logo is the origin of everything design, and the recognizable style is instantly recognizable. Grecale drew inspiration from many classic models from the beginning of its design, and the legendary model, the first generation of Ghibli, and its unique T-shaped architecture came into view, and on this basis, it was simplified and reshaped to create an architectural design aesthetic. The taillights are shaped in a "boomerang" and inspired by the Maserati 3200 GT designed by renowned car designer Giugiaro. Following Maserati's signature dynamic trapezoidal silhouette, it creates the fluidity of coupé models, complemented by a new rim shape that resembles the Trident logo, blending pure and sporty design with the brand's classic elements.
While presenting superior functionality, Grecale also reflects modern innovation and minimalism in its details. The new smart clock, which is used for the first time in the car, can not only choose different theme interfaces according to the driver's personal preferences, but also be used as a compass or gravimeter if necessary, reviving the classic. The traditional physical buttons and gear levers on the center control panel are eliminated, providing more space for the armrest area, the central butterfly wing open storage space and the mobile phone charging area. At the same time, the light design behind the central control screen is more special, and the soft scattered light creates a light and shadow effect of the "living room", which is the first intimate detail to be applied to the car. In addition, Grecale can choose from a state-of-the-art color HUD head-up display system for excellent display brightness, contrast and viewing angle, coupled with a new speech recognition system with software, microphone technology and natural voice capabilities, to help drivers stay focused on the road ahead. Everything is designed to be complex and simple, all to construct a comfortable driving space.
The new Gregale PrimaSerie debuts in a limited edition – with a unique personality
This time, Maserati Grecale also launched prima Serie's first limited edition. Prima Serie means unique and symbolizes nobility. Its unique features are highlighted in the subtleties, such as the prima Serie logo with stitching on the internal headrest, as well as the interior design and smart technology.
The GT PrimaSerie debut limited edition has two exterior colors to choose from, the pure atmosphere of the white blank (Bianco Astro) with red calipers, and the yellow calipers of Deep Sea Blue (Blu Intenso) is low-key luxury, each limited to 128 units. It is worth mentioning that the black leather with blue stitching will be the unique interior design of the deep sea blue coating, and the upgrade includes a variety of rich configurations including sports 14-way electric seat adjustment (with driving position memory function), front seat heating, perforated Radica wood interior, panoramic sunroof, ambient mood light (instrument panel and door panel), three-zone automatic air conditioning (with rear touch screen control), etc., which is a more dynamic trendy car.
The Trofeo PrimaSerie launched a limited edition of 10 units and is available in three exterior colors: GT red (Rosso Granturismo), frosted lava ash (Grigio Lava Opaco) and Giallo Corse ( Giallo Corse ) , while upgrading the comfort configuration including a color HUD head-up display system and anti-infrared heat insulation windshield makes it ideal for a more distinctive setting.
Artistic crossover Blooms with avant-garde light
The new Grecale's shining debut marks a solid step forward in the brand's rejuvenation strategy, and taking this colorful moment of listing as an opportunity, Maserati also announced that it will launch its first digital art work together with Rodin, a prominent young contemporary Chinese artist, and Spores Network, a cross-chain platform, to play a pioneering song again with cross-border innovation. Mr. Rodin has conducted academic research in many famous academies of fine arts in China and Europe, and benefited from his rich professional resume, he organically combined traditional Chinese culture with modern urban trend elements to form a unique artistic style. Today, this chic artistic charm is vividly presented on the Maserati Grecale.
In the context of the continuous acceleration and upgrading of global digital transformation, many emerging art forms are in full swing. As an important step in the development of digitalization, digital art forms, with their unique innovative ideas, complement maserati Grecale with a unique design concept, proudly demonstrating the ambition of Trident. As a refreshing way to promote the brand, this cross-border cooperation is inspired by the passionate collision of colors, the rhythm of music and the mystery of light, which complements Gregale's tense use of color concept. With the passionate storm of colors as the prelude, it undertakes a series of legendary moments symbolizing brilliant achievements, reconstructs the dream time and space, and then quickly turns the spotlight to the protagonist, Grecale, flashing in the changing light and shadow, celebrating the innovative soul engraved in the brand's GENES.
"Keeping pace with the times is the core driving force behind Maserati's 100-year journey. This pioneering use of this cutting-edge artistic concept in China further explains the fearless posture of the Trident brand and demonstrates our unwavering determination and confidence in exploring the Chinese market. Mirko Bordiga, Managing Director of Maserati Greater China, said: "Adhering to the innovative spirit of embracing the times, the forward-looking concept of the future and the dance with the cool culture, the Trident brand will continue to create an extraordinary brand experience and lead the ultra-luxury automotive industry forward. ”
Maserati's new Grecalle is now on sale in the Chinese market.