As the first Italian ultra-luxury car brand in the global automotive industry to launch a pure electric model, Maserati recently officially announced the "Folgore Electrification Strategy" and its pure electric model listing plan, and officially interpreted the business performance of the Trident brand in 2021.
With an innate spirit of innovation, the Trident brand adheres to the glorious history of a hundred years and firmly moves towards the future. At the "MMXX: Moments without Borders" brand ceremony in September 2020, Maserati announced the beginning of a new era of branding for the global automotive industry. In response to the surging wave of electrification, Folgore's electrification strategy has been deployed, and the technical highlights of its 100% pure electric solution have become the focus of attention.
As the only ultra-luxury brand in the Stellantis Group, Maserati achieved impressive results in 2021 – its global market share increased to 2.4%, of which North America and China accounted for 2.9% and 2.7% respectively; total sales increased significantly, with a total of 24,269 units delivered to global owners, a significant increase of 41% year-on-year; adjusted operating margin* of 5.1%, net revenue of €2,021 million.
Buoyed by its operating excellence, Maserati continues to set a benchmark in the market segment and plans to grow into an ultra-luxury car brand with a full range of electric products including the MC20 supercar, the new Quattroporte sports sedan and the new Levante SUV by 2025.
Putting customer needs first – this is the primary consideration of Maserati Folgore's electrification strategy and the DNA of the Trident brand. The new GranTurismo, Maserati's first 100% electric version, is produced at the Mirafiori plant in Italy and is scheduled to launch in 2023. GranTurismo will be another masterpiece of the Trident brand, using cutting-edge technology derived from Formula E racing to unleash its performance and inherit the Italian aesthetic design to create a comfortable and elegant driving experience, releasing the century-old maserati brand spirit. In addition, maserati's new Gregale SUV, which will be released in the coming days, will also be launched in an electric version next year.
As Folgore's strategy continues to improve, Maserati will continue to attract luxury car consumers in various segments. By 2030, Maserati's models will be fully electrified.
On 1 March, The Stellantis Group unveiled its "Dare Forward 2030" strategic plan, of which Maserati's electrification strategy is an important part. In the future, the brand's new models equipped with electric powertrains will be designed, developed and manufactured 100% in Italy, with the ultimate performance and innovative technology, fully demonstrating the legendary DNA of the Maserati brand.
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