On April 20th, TCL officially held the TCL Electric Light Blue 丨 True High Brush TV T7E New Product Conference, launched a number of new products, the core of this conference is "really high brush" and "no compromise", hoping to be able to bring users the best products in the mixed high brush TV market.
With strong technology research and development capabilities and independent production capabilities, TCL brings users the industry's highest-order and best experience of true high-brush gaming TV through full-channel 4K 144Hz solutions and unprecedented quality-price ratio. The TCL T7E full series released this time has a total of 55/65/75/85/98 five sizes, and the first price of the 98-inch new product is only 15999 yuan, which directly challenges the price and performance quality limits of the same category in the industry.
The first real high brush TV that does not fool young people
In recent years, with the rapid development of film and television shooting equipment and post-processing technology, the quality of movies, TV series and other content is also rapidly iterating, and high-frame film and television dramas and high-frame game experiences have made high-brush TV an inevitable choice for modern family entertainment.
The increase in user demand has also brought about the popularity of the high-brush TV market, and also allowed some manufacturers that do not have the ability to develop high-brush TVs to enter the market, through screen body reduction, interpolation technology, chip reduction and other hidden means to "force high brushing". Although it is a high brush from the perspective of publicity, it is actually a pseudo-high brush solution that sacrifices clarity, which causes a huge experience gap for the TV industry that needs to be upgraded and consumers who expect high brush experience.
From a technical point of view, there are currently four high brush technologies in the TV industry, namely software 120Hz high brush, software 240Hz high brush, full channel 120Hz high brush and full channel 144Hz high brush. The TCL electric light blue 丨 true high brush TV T7E is the use of full channel 144Hz high brush, TCL electric light blue 丨 true high brush TV T7E to achieve a leap from 120Hz to 144Hz, without sacrificing clarity at the same time to meet all the scenes of young people watching movies, but also to meet the various scenes of the game.
TCL Electro-Optical Blue 丨 True High Brush TV T7E provides 3 HDMI 2.1 on the interface, all support 48Gbps transmission rate, can stably transmit 4K 144Hz signals, so that the TV can be connected to three high-definition high-brush devices at the same time, and uses a dedicated custom chip MT9652PLUS, supporting 144Hz signal decoding processing, which are the hardware basis for TCL T7E to achieve a full-link true high brush experience.
On the screen display, TCL adopts a native physical 4K 144Hz true high brush large screen, which can not only display 4K 144Hz image screen without loss, but also support 144Hz VRR dynamic refresh rate and ALLM automatic low latency technology. From the hardware to the software side of the double blessing, so that T7E from the transmission interface, decoding chip, physical screen, algorithm to achieve the native 4K 144Hz full link support, which is currently the industry's highest 4K 144Hz solution, but also the most complete true high brush solution.
Powerful sound and painting capabilities, all-round improvement of user experience
In order to create a better picture quality experience, TCL Electric Light Blue 丨 True High Brush TV T7E is also equipped with an electric light blue picture quality engine exclusively developed by TCL, which monitors each frame of the picture in real time through ten AI algorithms, adjusts in real time to ensure accurate color, rich levels and smoothness of movement, and eliminates the occurrence of screen tearing.
Moreover, TCL 98T7E uses Local Dimming dot matrix partition light control technology, which can not only provide peak brightness of 800nits, but also a dynamic contrast ratio of 8 million:1 and a static contrast of 6000:1, whether it is the highlight screen of the movie or the dark details of the game are clearer and more layered, which is obviously different from traditional TV.
In terms of color, TCL 98T7E not only supports 130% (BT.709) high color gamut, supports 10bit color display, can display up to 1.07 billion medium colors, and through the factory color calibration link, each TV's display color is △E
TCL T7E is also equipped with Dolby Vision IQ intelligent photosensitive physical "plug-in", as well as the industry's most comprehensive HDR technology portfolio DOLBY VISION HDR / HDR HLG / HDR10 / HDR 10+, improving the fidelity of video signals while also realizing the perfect presentation of image brightness, color and contrast.
In terms of appearance design, TCL T7E adopts a stylish full-screen borderless design, so that when watching the movie, it will not be blocked by the border, bringing a stronger sense of immersion to the audience. In addition, the whole T7E machine adopts all-metal Seiko design, which is strong and stable while providing better heat dissipation performance, effectively ensuring the running speed and service life of smart TV.
A TV that experiences excellent, it needs not only the excellent picture, but also the experience in terms of sound is also very important, the video and audio are not separated from home, the people's viewing experience is composed of vision and hearing together, in order to bring a better sound experience, TCL 98T7E is equipped with 7 units 2.1 channel HIFI quality audio, with 7 independent speaker units, the whole machine speaker power up to 50W.
Not only that, TCL T7E's speaker unit also uses a filament membrane dome treble diaphragm unit to make the treble more loud and clear, and a high-power woofer made of rare earth permanent magnet neodymium NdFeB material ensures that the bass is more powerful and surging. Combined with TCL's sound post-processing technology and Dolby CINEMA-grade DOLBY ATMOS, a virtual 3D stereo sound field is created, allowing audiences to enjoy immersive listening.
The whole series of full-channel 4K 144Hz really high brush, unprecedented geological price ratio
The TCL electric light blue 丨 true high brush TV T7E has a total of 5 new products, the price range from the lowest 3299 yuan to the highest 15999 yuan all series support the full channel 4K 144Hz real high brush, to meet the needs of consumer groups at all levels, so that everyone can enjoy the next era entertainment experience brought by the real high brush TV.
TCL Electric Light Blue 丨 True High Brush TV T7E officially opened the pre-sale of the whole network on the day of the press conference on April 20, and the whole network went on sale on May 1. Among them, the first price of 55-inch new products is 3299 yuan, the first price of 65-inch new products is 4399 yuan, the first price of 75-inch new products is 6499 yuan, the first price of 85-inch new products is 7999 yuan, and the first price of 98-inch new products is 15999 yuan.
In addition, for users who purchase 98-inch new products, TCL will give away 8-star services (including free survey, free installation, special car transfer, delivery integration, exclusive customer service, free hanging rack, 24-hour central city door-to-door service, exclusive gift package).
Although it is hard work, blowing out the wild sand begins to reach gold. As the global leader of Chinese TV, TCL relies on its strong accumulation in the fields of panel technology, key chips, AIoT technology and other fields, and constantly leads the trend of cutting-edge technology in the market. TCL Electric Light Blue 丨 True High Brush TV T7E has the absolute advantage of calling the board "pseudo high brush". Through the four major BUFFs of high brush, high matching, high display and high experience, consumers have revolutionized their inherent experience cognition of TVs.