April 20 news, global research agency Canalys released data showing that in the first quarter of 2022, global smartphone shipments fell by 11%, Samsung surpassed Apple to return to the world's first position, followed by Xiaomi, OPPO, vivo.
Samsung once again leads the market with a market share of 24%, Apple is 18%, Xiaomi is 13%, OPPO and vivo are 10% and 8% respectively. In the fourth quarter of 2021, Apple's global market share grew to 22%, driving the new iPhone 13 series, surpassing Samsung to the first position. In the first quarter of this year, due to the downturn in the global economy, the heat of Apple's new machine has also passed, and Samsung easily surpassed Apple to regain the first position in the market.
However, as the iPhone 13 series begins to cut prices, and the upcoming 618 shopping festival, iPhone sales should increase significantly, perhaps helping Apple return to the world's first place. The annual 618 is also a critical period for Xiaomi to exert its strength, and last year, with this promotional node, Xiaomi's sales in the second quarter surpassed Apple's squeeze into the second place in the world. I don't know what big moves Xiaomi has prepared this year, can it achieve last year's brilliant results again?
It is understood that in 2021, the total shipment volume of global smartphones reached 1.35 billion units, and Samsung ranked first in the world with 274.5 million units, with a market share of 20%; Apple's total shipments of 230.1 million units, with a market share of 17%, ranking second; Xiaomi's total shipments of 1.912 units, with a market share of 14%, ranking third. Although Samsung is a lot ahead of Apple, it may be surpassed at any time.
Today, Apple is gradually lowering the price of the iPhone and launching some mid-range models to cover the lower price range. With the price reduction of the iPhone 12 series and the release of the iPhone SE3, you can buy an iPhone for about three thousand yuan. At the same time, the latest iPhone 13 series has also reduced its price to less than 5,000 yuan, which is cheaper than many high-end Android machines, and is constantly promoting Apple's sales growth.
This year's iPhone 14 series may usher in a larger upgrade, and the high probability is that it is a blockbuster. With the release of the new machine, the old opportunity of the iPhone 13 series has once again reduced the price and come to a more attractive price. Next, Apple's sales growth should be very rapid, and Samsung, Millet, etc. seem to be difficult to find new growth points, but there may be a large number of users lost to Apple, and the Android camp still needs to continue to work hard.