On April 19, Wang Jiaer posted a behind-the-scenes video of participating in the Coachella Music Festival on Weibo, and expressed his gratitude to fans with an article: "Thank you for believing in me, thank you for having you, continue, continue, do not stop." ”
Wang Jia'er
Last weekend, the Coachella Music Festival in Indio, California, united States, was screened on domestic social media because of Wang Jiaer's performance. As the first singer in China to appear on the main stage of the festival, Wang Jiaer exploded with three singles of "100ways", "Blow" and "California", attracting the attention of many fans. Foreign media also used the phrase "Wang Jia'er is making steady progress, nothing can stop him!" Such a title describes the charismatic Chinese singer.
Wang Jiaer's brush screen has also made more people pay attention to Coachella. As a music festival that attracted much attention around the world, Coachella returned on April 15-17 after a two-year hiatus due to the epidemic. With a history of more than 20 years, the festival is now the most commercially successful music festival. It is understood that the number of single-day admissions this year exceeded 120,000 people, and the highest level OF VIP tickets cost 1119 US dollars (about 7130 yuan). Red Star News reporter learned that this year's Coachella attracted billie Elish, Harry Stiles, Wicken and other international first-line singers to join.
Coachella Festival
Debut on the Coachella main stage:
"This is Wang Jiaer from China"
Wang Jiaer loudly announced on the stage: "This is a moment in history, This is 'demon man', This is Jackson Wang from China!" (This is a moment in history, this is the 'Devil Man', this is Wang Jia'er from China!) Attentive fans found that even his ears were printed with the word "China." It is understood that this moment of Wang Jiaer was captured by video and forwarded tens of thousands of times on foreign social media. When the performance was at its most enthusiastic, Wang Jiaer even took off his shirt and appeared naked.
I didn't expect Wang Jia'er's performance at the music festival to be so crazy. It was supposed to be a collective appearance of his music label 88rising , an 80-minute performance by Asian singers including Japan's Hikaru Utada, South Korea's CL (the leader of the girl group 2NE1), Thai rapper Milli and many others. In the end, it became Wang Jiaer's wonderful personal show. "It was the sudden appearance of Chinese superstar Wang Jia'er that made this collective performance lose its original meaning." The British newspaper The Independent commented on his performance.
Wang Jia'er
For this appearance, Wang Jiaer made full preparations, and his performance of "Blow" on stage is a song from his upcoming new album "MagicMan". The audience also went crazy for Wang Jiaer's stage, and left messages on social media: "I am really proud of you, this is my artist, this is my boy." Another fan used the phrase "the stage is on fire" to describe the enthusiasm of the scene.
From a loss of millions of dollars,
To a music festival that makes hundreds of millions of dollars
"People are staying at home, and their hearts have drifted to Coachella" "I really want to blow the wind of Coachella"... In the case of the suspension of performances in domestic music festivals, Chinese netizens have sighed.
Coachella Festival
The Coachella Music Festival, also known as the Coachella Music and Arts Festival, is held annually in the "Desert City" Indio. Its history dates back to 1993, when rock band Pearl Jam moved the venue to the Imperial Polo Club in Indio due to dissatisfaction with the extra service fee charged by the ticket company. The show in the vast sand of coachella Canyon attracted 25,000 fans and gave organizer owner Paul Toret the potential of a major music festival. After 6 years of preparation, in 1999, the first Coachella Music Festival was finally launched.
Unfortunately, on the same week that the first Coachella announced the details of the performance, the famous Woodstock Music Festival also announced the lineup and time. But this edition of Woodstock was a disaster: it attracted more than 250,000 spectators in three days, during which time drugs, arson, riots and other problems continued. After the festival, 44 people were arrested and more than 10,000 needed to be hospitalized for treatment. This also caused the image of the entire festival market to be hit hard, with the fledgling Coachella only having 35,000 spectators present, half of their goal. The company's announced loss figures were $850,000 to $1 million.
It wasn't until 2004, when AEG, one of the world's two largest live performance companies, acquired half of the festival's shares that Coachella slowly got on track. By 2016, Coachella's total spending was $704 million and box office revenue was nearly $100 million. In 2017, Coachella's profit exceeded $114 million. After that, Coachella did not publish the breakdown of ticket sales and revenue data.
Billie Elish
The first return after the interruption of the epidemic,
The high ticket price caused fans to complain
This year's Coachella is the first return after a two-year hiatus due to the pandemic. After years of experience, it has become one of the most famous music festivals in the world and a must-visit for music lovers. This year's Coachella has attracted many first-line singers to join. Red Star News reporters learned that top singers like Billie Elish, Harry Stiles, and Wicken have appearance fees between $3 million and $4 million. Previously, founder Toret would look at music statistics agencies or concert industry magazines to find out whose records sold more and whose concert tickets sold better, and then decide where they were on the poster. Now it relies more on data to consider, so the festival posters are densely packed with the names of artists. Artists at the bottom of the list, with the smallest font, even cost less than ten thousand US dollars.
At the same time, compared with the first Coachella $50 ticket, the ticket price has now increased by nearly 22 times. This year, the cheapest ticket sells for $499, while VIP tickets, starting at $929 and up to $1119. In this regard, more and more music fans began to complain. In fact, such a problem also exists in China in recent years. But the organizers also have their own ideas: every year, artists are invited to design installations that fit the theme of that year's music festival, and more and more fashion people come to Coachella to punch in, and they hope that consumers will not only listen to music at the festival, but also make their experience richer.
Harry Stiles
It is undeniable that Coachella has expanded into a multi-level event that touches on fashion and pop, music and art, social culture, and hopes that it will be able to accept musicians of different styles with a more open and inclusive attitude in the future.
Red Star News reporter Ren Hongwei
Edited by Li Jie
(Download Red Star News, there are prizes for the newspaper!) ）