(Visual China / Photo)
At two o'clock in the afternoon, Xiaoyi, a post-90s person working in a large Internet factory in Shenzhen, poured a cup of ice American style into order not to doze off.
At two o'clock in the morning, Xiaoyi was tortured by caffeine and sober, and swallowed a melatonin irritably.
Sometimes stay up late into the early morning, the taste of melatonin in the mouth has not dissipated, and it is covered by the smell of coffee - it is simply a seamless connection between morning C and evening M, to achieve "poison attacking poison".
Even if you are so tired during the day that you almost fall asleep, when you get to bed at night, you immediately "stare like a brass bell, and you are depressed until dawn."
The sound of the car whistle was heard outside the window, and Xiaoyi finally saw Zhou Gong, but it was not long before she was awakened by the alarm clock. Trying to open her tired eyelids, Xiao Yi said to herself groggily: Tomorrow, tomorrow must sleep well.
Contemporary people who are dominated by sleep
Thousands of "Xiaoyi" are experiencing this kind of daily life.
If contemporary people have "time freedom" and "economic freedom", they don't even have "sleep freedom"?
According to the data, sleep problems have been listed at the top of the list of "aspects that people urgently want to improve for health". According to the China Sleep Research Society, more than 300 million people on the mainland will have sleep disorders in 2021.
The first is difficulty falling asleep and not sleeping enough. The survey shows that in 2021, among the national sleep problems, difficulty falling asleep and insomnia ranked first and second, accounting for 54.6% and 50.4% respectively.
For the problem of difficulty in falling asleep, AI media consulting data shows that only 15.6% of citizens can sleep upside down, and more than half of the citizens need 10-30 minutes to fall asleep. In terms of insufficient sleep, according to the "China Sleep Research Report (2022)", the average daily sleep time of the people is 7.06 hours, which is nearly 1.5 hours shorter than ten years ago, of which only 35% of the Chinese people sleep enough for 8 hours.
Just the above two points, may not be so painful. What is more painful is that falling asleep is falling asleep, but sleeping shallowly and keep dreaming. The survey shows that poor sleep quality and easy to wake up are second only to the national sleep problems of difficulty falling asleep and insomnia, accounting for 43.4% and 42.3% respectively.
The bustling city night, on the one hand, is brilliantly lit, on the other hand, it is difficult to sleep.
The higher the city line level, the faster the pace of life of residents and the more sleep problems. According to the "Sleep Status Report of Urban Office Workers" released on World Sleep Day in 2022, the average sleep time of urban office workers in mainland China is 7.5 hours, only 22% of office workers can sleep enough for 8 hours, and 25% of office workers sleep less than 6 hours.
In addition, the north, Shanghai, Shenzhen and Guangzhou cover the "most able to stay up late city", and the province that sleeps the last is Guangdong Province, and the average bedtime is 23:55.
In terms of age, young adults aged 19 to 35 are the age group with a high incidence of sleep problems.
The data showed that the average sleep time per day for the 20-29-year-old group was 7.18 hours; the average sleep time for the 30-39-year-old group was 7.06 hours per day; in addition, the average sleep time of the college student group was 7.04 hours per day.
Specifically, this year's young people belong to the category of "want to sleep, but not quite want to sleep". Specifically, it is manifested as "those who should be sleepy during the day must be sleepy, and those who should stay up at night should continue to stay up." Others "stay up late in retaliation" in order to get more free time.
Surveys show that 44% of young people aged 19 to 25 stay up late until after midnight. Among the post-90s group, 74% of them sleep after midnight.
College students are "staying up late in the hardest hit area".
According to the survey, 74.5% of college students stay up more than three times a week, 9.9% higher than professionals. Even if you sleep late, you still love to "drag", 26.8% of college students think that sometimes they sleep later than they expected, and there is a situation of "sleep delay", that is, repeatedly jumping on the edge of sleeping and not sleeping.
"Why is it that I am so tired from working during the day and can't sleep at night?" This is the question that people who sleep well often ask about insomniacs.
Insomniacs also fought back: those who can sleep are similar, but those who can't sleep can't sleep.
In fact, the main reason why it is difficult for contemporary people to fall asleep is more of a mental distress. The data shows that in 2021, life and work pressure is the main cause of national sleep problems, accounting for 57.1% and 55.9% respectively.
In addition, there is another major influencing factor, which is one of the "sources of all evil": mobile phones.
Surveys show that only 8% of people almost never lose sleep by brushing their phones. In the bedtime activities of people who sleep after midnight, 56% of people are used to brushing vibrato/Weibo/WeChat, etc., 42% are used to watching TV series/movies, 35% are chatting with others, and 32% are listening to music.
Not sleeping well is not only the event of the night, but also brings many irreversible "secondary injuries". Surveys show that sleep problems have a negative impact on people's mental, physical, and physical appearance. Among them, the most common symptom is inattention, accounting for 47%, followed by drowsiness and dozing off, accounting for 45%.
The "China Sleep Research Report 2022" pointed out that people with severe insomnia are about four times more likely to suffer from depression than ordinary people; groups with poor sleep quality or sleep disorders are generally less immune than normal sleep individuals, and they are also more likely to suffer from obesity, heart disease, diabetes and so on.
Small to unresponsive, large to sick, not good sleep, but not a small problem.
The hundreds of billions of markets behind the phrase "can't sleep"
When a good night's sleep becomes a luxury, people will stop at nothing to get a good night's sleep, and the huge sleep economy will quietly rise.
Although the sleep economy started late, but in recent years the development of the industry into a rapid period, between 2016 and 2020, the overall market size of China's sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%, it is expected that the size of China's sleep economy market will exceed 400 billion yuan in 2021.
From sleep aids to sleep aids, there is no contemporary insomnia person who has not said "thank you for technology" from the heart.
Faced with sleep problems, 40.4% of Chinese consumers will choose to buy sleep aids. In recent years, the main consumer of sleep aid products has shown a trend of rejuvenation.
The data shows that 84.3% of the 22-40-year-old consumers of sleep aids, while 66.3% of the 26-40-year-old consumers of sleep health products,
What sleep aids do insomniacs like to buy? The data shows that the most popular sleep aid product is sleep aid pillow, accounting for 58.0%. Sleep aid products such as eye masks, wearable devices (bracelets, head massagers, etc.), soundproof earplugs, and health foot baths ranked behind sleep aid pillows with a proportion of 41%, 36.5%, 33.1%, and 32.6%, respectively.
"Short video regulars" sleep-assisted health care pieces are even more magical. The data shows that the top four in 2021 are: bath pedicure, steam eye mask, melatonin, and foot patch. The sleep industry is also a field rich in "black technology", and the top five consumption scales of "black technology" in 2021 are: smart watches/bracelets, foot bathers/foot therapy machines, cervical spine/lumbar spine massagers, sleep instruments, and head massagers.
In addition to a variety of external artifacts, internal products are also a magical world.
In 2021, 45.3% of consumers purchased vitamin sleep aids, 29.5% of consumers purchased melatonin, and 22.2%, 19.3% and 15.9% of consumers purchased plant extracts, niacinamide and glycine as sleep aids, respectively.
In addition to traditional sleep aids, the category of sleep aid foods on the market is also constantly enriching. Not only are there common sleep-aiding drinks, sleep-aiding fudges, sleep-aiding chocolates and other products, but also novel "sleep-aiding snacks" such as sleep water, melatonin gummies, oral drops essence, and sleep tablets.
The continuously heating up sleep economy has also spawned many online and offline sleep assistance services.
On Douyin, the video under the topic "Sleep Aid" has been played 11.23 billion times. The total number of downloads of the popular sleep aid APP "Little Sleep" reached 120 million.
In addition, there are even emerging professions of "sleepers" who "can chat, tell stories, and sleep".
The data shows that in 2021, 52.0% of the people have heard of the "sleeper". For the sleep assistance services it provides, nearly 60% of the citizens believe that the effect of sleep assistance is limited, and nearly 50% believe that sleep assistance services sometimes have the problem of soft pornography and edge balls.
What exactly makes for a good night's sleep?
Sleep problems have almost become a "national problem", every year people are calling for "good sleep", but every year people seem to sleep badly, and the average sleep duration and sleep quality of the people show a downward trend.
Even if there are already various sleep aid products, because their effects vary from person to person, they have not escaped the spit of "useless" and "IQ tax".
What exactly is it to get a good night's sleep?
In fact, the most effective method is still exercise. According to the 2021 White Paper on Exercise and Sleep, insomnia in the exercise population is only 10%. Among them, exercise the whole body such as swimming, ball sports can make the quality of sleep better, and you can also carry out moderate soothing exercises before going to bed.
Second, develop good evening habits, such as taking a hot bath or shower, meditating or doing some light stretching exercises, listening to soothing music, reading, etc. Eating also needs to be exquisite. Don't eat too full before bedtime, don't eat too late, and stay away from alcohol, tobacco, and caffeine.
In addition, it is very important not to bring electronic products to bed, directly eradicate the idea of playing with mobile phones before bedtime, and stay away from blue light that reduces melatonin secretion.
Master scientific sleep aid methods and cultivate good sleep habits. I hope that every insomniac person can achieve "open your eyes and talk and laugh, close your eyes and sleep well" .
Chen Xinying