Last year was a year for the joint venture brand to exert strength in the MPV market, with the newly listed Xena, Jiahua, Kustu, the revamped Alissen, Odyssey, and the big brother GL8 is still as stable as Taishan, and the MPV market presents a scene of a hundred flowers. In 2022, more and more independent brands will begin to compete for the MPV market, such as the Lantu Dreamer that has just been pre-sold, and brands such as Ji Kr, Hongqi, and Weipai will also launch MPV models. On April 15, Dongfeng Fengxing released a new 7-seat MPV product built under the super cubic EMA platform architecture: Fengxing Yacht.
Fengxing Yacht, another car named after other means of transport, just like "Tank" represents excellent off-road performance, Dongfeng Fengxing uses "Yacht" as the name of the new MPV, obviously wanting to highlight its yacht-like comfort and high-end temperament, with a clear and clear, strong memory of the name, Fengxing Yacht has won half.
Zeng Qinglin, general manager of Dongfeng Liuzhou Automobile Co., Ltd. Passenger Car Sales Company, said: "At present, the market lacks a real 7-seater family car with a stylish shape and a wide space, and Fengxing Yacht is aimed at this market and built. "MPV has always paid less attention to the personalization and youthfulness of the appearance, the square is the mainstream style, and the appearance of the popular yacht is the opposite, bringing a rare sense of surprise."
The front face of the fengxing yacht adopts an oversized spindle grille, and the interior is blackened, which is different from the large-area chrome design of many MPV at present, and with the blackened headlights shaped like a sickle on both sides, it looks more personal and younger.
The entire body of the Fengxing Yacht is also integrated with the design elements of the "yacht", the body lines are extremely smooth, and there is even a downward flow trend at the rear of the car, which is no longer a boxy traditional MPV image. With its upturned double waistline, large wheels and suspended roof, the sporty atmosphere is ready to come out. The tail is also surrounded by popular through-style taillights and blackened undersides, which carry out the style of youthful sports to the end.
After the launch of the Fengxing T5 EVO, Dongfeng Fengxing has demonstrated the determination of the main young consumers, so it is not difficult to understand that the Fengxing Yacht adopts such a personalized design, which avoids the homogenization of the MPV design, but whether such a design can be accepted by consumers is still unknown.
In terms of size, the length/width/height of the popular yacht is 4850/1900/1715mm, and the wheelbase has reached 2900mm, which is at the same level as the Odyssey, and there is no problem for family travel. Unfortunately, the popular yacht does not use electric or manual sliding doors, which is also a more unconventional point.
Subject to price and positioning, the interior of the popular yacht will not be too luxurious, but the sense of grade is not inferior to other models of the same class. The overall use of technology minimalist style, with a suspended double screen, three multi-functional steering wheel, electronic gear lever, the texture is still very good. Judging from the exposed pictures, the Fengxing Yacht uses wooden textured trim plates on both sides of the door and under the central control, and the other parts are wrapped in softness, and the multi-color design removes the dull feeling.
Fengxing yacht adopts 2+ 2 + 3 7-seat layout, the seats are NAPPA leather zero-pressure seats, the main driver has heating, ventilation, massage function, the second row is equipped with electric four-way adjustment and independent seats in the reclining mode, the second row of seats can slide forward and backward 200mm, left and right lateral movement 160mm, the occupants can adjust according to their own needs, comfort is guaranteed, and there is a small table board that can be moved laterally 80mm, simple and practical. In terms of intelligent configuration, it is currently known that it is equipped with an L2+ level intelligent driver assistance system that includes adaptive cruise, lane departure warning, and front collision warning, as well as a Future Link4.0 smart connection system, which is consistent with the mainstream level.
In terms of power, Fengxing Yacht will be equipped with a 1.5T turbocharged engine with a model of 4A95TD produced by Shenyang Aerospace Mitsubishi Automobile Engine Manufacturing Co., Ltd., with a maximum power of 145kW and a peak torque of 285N·m, which is already an old friend of the Chinese market, and the power performance and reliability are trustworthy. The transmission system is matched with a 7-speed wet dual-clutch transmission, and whether the dual-clutch transmission is suitable for the pursuit of comfortable MPV depends on the feedback of the market.
Kanche said:
From the perspective of comprehensive positioning and product strength, the starting price of Fengxing Yacht will be about 100,000 yuan, and in this price level, consumers can choose Fromcapital and Buick GL6. Compared with these two competitors, Fengxing Yacht is more suitable for just starting a family, there are still young consumer groups with individual needs, for them, the family is not necessarily bound to the "calm" temperament, the slightly radical appearance is just a display of personality, the configuration power is the mainstream level, the price of 100,000 is also within the budget range, and the Fengxing Yacht should be the most suitable choice.
Whether it is the name or appearance, the fengxing yacht already has the potential to go out of the circle, as to whether it can ride the wind and waves in the MPV market like a real yacht, the end of April is clear.