Written by | Little Devil
After several years of continuous run-in development, the new energy market, which has been driven by policies, is gradually moving towards a more mature market.
The most obvious evidence is the latest data on the sales of new energy passenger vehicles released by the Federation of Automobile Manufacturers, which reached 445,000 units in March, an increase of 137.6% year-on-year. It can be seen that the price increase caused by the rise of raw materials and the decline of car purchase subsidies have not stopped consumers' enthusiasm for electric vehicle consumption, and electric vehicles are becoming a just demand.
After changing from policy-driven to market-driven, the competitive environment will become more tragic, and if car companies do not play a twelve-point spirit and show their housekeeping skills, then it will soon be ruthlessly eliminated by the market.
Of course, the seriousness of the new force car companies reflects that in the march of the new energy vehicle sales ranking, there are also many interesting phenomena, such as the top three are no longer a fixed "Wei Xiaoli" combination, GAC Aian jumped to the top of the list, and the second-tier new forces, Nezha and zero run have also become extremely strong. In addition, the sales list also killed a "dark horse" - Hechuang Automobile.
The brand received 3,016 orders in March, delivering 1,689 units, up 8,000% year-on-year, a record high with a seemingly exaggerated data, but I don't think it is too "unexpected" that Hechuang has become a sales dark horse.
The contributor to Theaurus' sales contribution is its second production model, the Z03, which was able to achieve this result six months after production, stemming from its own high basic quality and high cost performance.
First of all, at the price of the 150,000 class, hechuang Z03 is one of the few compact SUVs, the vehicle size of the car is 4602/1900/1645mm, and the wheelbase is 2750mm.
Although BYD's newly listed metaPLUSEV this year also belongs to the same size category, its 4455/1875/1615mm vehicle size is one lap smaller than the Z03, and there is also a 30mm gap in wheelbase. As for the earlier Launch of the Xiaopeng G3i, the wheelbase size of the 2625mm is even higher.
For the Z03, the innate wheelbase advantage with the short front and rear overhang design can not only effectively improve the space performance of the rear row, but also bring a more unique space experience.
With the highlight function of the front seat 180 ° reclining, the front seat can be completely flat and connected with the rear seat, forming a large bed of more than 2 meters, instantly realizing the "lying flat in the car" life, coupled with the car's unique car roof suspension bracket, can be placed projector, this electric vehicle can also be advanced into a mobile private theater or personal game hall, to meet more functions and scene travel needs.
As for other reliable choices at the same price, most of them are still small cars, such as BYD Dolphin, Euler Good Cat, etc., there is no doubt that these two cars are also outstanding in performance and configuration, and the styling is very unique, but in terms of space, they are indeed not as dominant as Z03.
The second outstanding advantage of Z03 is battery life, which is the basic quality that electric vehicle consumers pay the most attention to, because the level of battery life not only determines the charging frequency of the owner, but also affects their radius of activity. At present, the mainstream endurance level of 150,000-class electric vehicles is about 500km, but Z03 is one of the few models that can reach more than 600km.
For Hechuang, they are not blindly pursuing long battery life and ignoring battery safety, and Z03 has been fully guaranteed in terms of the overall safety of batteries and batteries.
At present, the batteries of commercially available models adopt a new nano-scale coating and doping technology on the positive stage of the cell, which greatly improves the stability of the battery cell, and is equipped with electrolyte additives to realize self-repair of SEI membrane and reduce the risk of short circuit of the battery cell. The battery also uses an aerospace-grade mesh nanopore thermal insulation material to effectively inhibit the heat transfer between the cells and prevent the spread of thermal runaway in the battery cell.
If all the previous suppression measures fail and the battery cell is thermally out of control, the battery pack also has a smart pressure relief element as the last protective barrier. After the pressure relief channel is activated, the high temperature and high pressure gas will be discharged at the first time to prevent the battery from exploding. It can be said that the safety barriers of one ring and one ring have greatly reduced the possibility of Z03 spontaneous combustion and fire, so that users have a full sense of security in both driving and property preservation.
Moreover, Hechuang's pursuit of endurance does not stop at 620km under CLTC conditions, and it is also preparing to launch a higher 800km endurance version this year, equipped with a CTP moduleless battery pack with a capacity of up to 100kWh.
This battery is developed by Hechuang and China Innovation Airlines, compared with other electric vehicles that choose pure external procurement of batteries, this cooperation can not only grasp the advanced technology of the battery as quickly as possible, but also its vehicle fit will be better. It is reported that the vehicle equipped with the new battery has completed the extreme cold calibration test of Heihe.
Of course, whether it is the current 620km endurance or the future 800km endurance, the Z03 can greatly eliminate the battery life anxiety of electric vehicle users. If the 800km Z03 is officially listed, it is also indispensable for those who want to drive an electric car to a "talk and go" dashing trip.
Finally, the advantages of configuration, Z03 in addition to the use of 10.25-inch digital instrument + 14.6-inch high-definition central control touch screen hardware collocation, its car system to provide a very powerful performance, covering food, clothing, housing and travel of many plates.
In addition to the high playability functions that other models do not have, such as screen projection, intelligent speech recognition, and cloud games, it also has built-in entertainment applications such as Cool Dog Music, Sing Bar, and Bilibili, which are popular among young people.
In terms of driver assistance technology, the HYCANPILOT 2.0 driver assistance system equipped with the Z03 has 13 functions and reaches the L2+ level.
In addition to being more functional, the system also supports the use of voice assistants to control driver assistance functions, including turning on/off ACC and setting speed, lane departure warning, lane keeping, etc., further liberating the driver's hands and improving driving safety.
The current Z03 is to attract more and more users with high basic quality and high cost performance, but as we said before, in the demand-driven market, all car companies must go all out. In the face of more and more competitors, Hechuang Automobile has also taken active actions in order to maintain the cost-effective advantage of Z03.
Hechuang released the 2022 Z03 on April 8, raising the car's cost performance to a new level again. First of all, Chaoku and the above versions are equipped with the latest SPA remote control parking function developed by Hechuang, and users only need to link the vehicle through the mobile phone APP to bluetooth link, and can directly control the mobile vehicle forward or backward, solving the headache problems such as narrow parking difficulties and difficulties in picking up cars.
Secondly, the new Tide Cool Version is based on the previous Tide Play Version to create an additional model, in addition to the SPA remote control parking just mentioned, the configuration also added 18-inch blade wheels, 540 ° fully transparent HD parking image system, power tailgate, PM2.5 sensor, main driver's seat heating and ventilation, front mobile phone wireless charging and other practical configurations with a total value of more than 10,000 yuan, further enhancing the daily comfort and convenience of the Z03.
In addition to the new Cool Edition, the 2022 Z03 also provides a rich choice of versions, so that almost all users can find their ideal configuration. For example, people who have requirements for battery life can choose the Tide Cool Version with 620km endurance; those who have requirements for intelligent experience can choose the Tide Smart Version equipped with HYCANPilotL2+ intelligent driver assistance system. From the price point of view, the 510km tide cool version of 146,800 yuan makes Hechuang have the strongest cost performance in the 150,000-level pure electricity market.
Therefore, it is not surprising that Hechuang can become a dark horse in sales, after all, as long as the product is good enough, it will always be excavated by the consumers with hot eyes.
What is valuable is the rapid insight into market demand, and actively increase the configuration combination that meets user expectations to continuously improve the product strength of Z03, which is also the most fundamental reason for the steady increase in sales volume of Hechuang from obscurity to market recognition. We also sincerely hope that in this cruel market competition, Dark Horse Hechuang can run farther and bring consumers more cost-effective products with excellent performance. 【END】