In recent years, the explosive cultural variety shows, cultural and creative products, and short video works based on traditional culture have continuously amazed the Chinese people, the "national hot tide fever" and "cultural and creative fever" have continued to heat up, and the excellent traditional culture has continuously emitted new charm.
On April 15th, the symposium on "'The Return of the Two Sessions' and the Two Sessions' Innovative Communication Methods to Help Promote Traditional Culture" was held in Beijing under the guidance of the People's Political Consultative Conference Newspaper and sponsored by the People's Political Consultative Conference Network. The participants exchanged and discussed how to encourage short videos, live broadcasts and other ways to help the dissemination of traditional culture, especially opera culture; how to solve the dilemma faced by opera communication in the context of the prevention and control of the new crown pneumonia epidemic; and how to promote the inheritance of excellent traditional culture among young people.
△ Scene map of the activity People's Political Consultative Conference Daily and People's Political Consultative Conference Network reporter Jia Ning /photo
Zhang Jianguo, member of the National Committee of the Chinese People's Political Consultative Conference, chairman of the China Peking Opera Art Foundation, and famous Peking Opera performing artist, Yuan Huiqin, member of the National Committee of the Chinese People's Political Consultative Conference, artistic director of the National Peking Opera Theater and famous Peking Opera performing artist, Zhang Yiwu, member of the National Committee of the Chinese People's Political Consultative Conference and professor of Peking University, Yang Chi, member of the National Committee of the Chinese People's Political Consultative Conference and president of Dalian Peking Opera House, Liu Lisha, member of the National Committee of the Chinese People's Political Consultative Conference and secretary of the party branch of Hebei Yizi Opera Troupe in Shijiazhuang City, Hebei Province, Sun Ping, member of the 10th, 11th and 12th National Committee of the Chinese People's Political Consultative Conference, and honorary dean of the Art Research Institute of Beijing University of Foreign Chinese, Wei Chunrong, member of the Standing Committee of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, national first-class actor and deputy director of the Art Committee of the Northern Kunqu Opera Theatre, Du Zhenjie, member of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference and leading actor of the Beijing Opera Theatre, Zhang Yafeng, secretary of the Party Committee and vice president of the National Peking Opera Theatre, Wang Chunxiang, second-level inspector of the Liaison Bureau of the General Office of the National Committee of the Chinese People's Political Consultative Conference, Zhou Hanping, first-class inspector of the Art Department of the Ministry of Culture and Tourism, Yuan Xuening, director of the "Pear Garden Break Through My Hanging Commander" column of CCTV Xiqu Channel, Long Baoling, a national second-level actor of the Zaifen Huangmei Drama Theater in Anqing City, Anhui Province, and anchor of the Huangmei Opera Classroom on the Douyin platform , Yue opera actor Chen Yu, Douyin DOU has a good drama program operation head Liu Heng and others to participate.
At the beginning of the conference, Guo Xiao and Li Bo, outstanding young actors from the National Peking Theatre, successively performed excerpts from the Peking Opera repertoire "Farewell to the King" and "Zhu Curtain Village", and jointly performed the classic excerpts of "Shilang Visiting Mother", which won the praise of the guests attending the meeting.
△ Guo Xiao and Li Bo, outstanding young actors of the National Peking Opera House, sang the classic excerpt of "Silang Visiting Mother" The reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network Jia Ning / Photo
As an anchor of Huangmei Opera, Long Baoling shared: "Anhui Huangmei Opera once fell into the predicament of no actors and audiences, and the inheritance of opera art needs successors. In 2015, I held the Huangmei Opera University Hall to disseminate and promote the Huangmei Opera culture to the whole society through online and offline synchronous teaching. In Long Baoling's view, "singing opera is not only the responsibility of opera people, but also the responsibility of the whole society to protect and promote the art of opera through singing." ”
△ Long Baoling, a national second-level actor of the Huangmei Drama Theater in Zaifen Huangmei Theater in Anqing City, Anhui Province, and the anchor of the Huangmei Opera Classroom on the Douyin platform, shared online the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network reporter Jia Ning / photo
Enter the practical advice session. Zhang Jianguo, member of the National Committee of the Chinese People's Political Consultative Conference, chairman of the China Peking Opera Art Foundation, and famous Peking Opera performing artist, put forward a proposal on combining traditional Chinese opera art with modern means during the two sessions of the National People's Congress this year, such as "opera + metacosm", through the integration of meta-universe technology into opera, to achieve cross-time and spatial interaction between the audience and characters, so that opera art can be greatly developed and disseminated. Zhang Jianguo said at the forum, "I look forward to taking the express train of meta-universe technology to spread the mainland opera culture, using the current cutting-edge means to spread traditional culture, so that excellent traditional culture can plug in the wings of the new era and fly to the hearts of more people." ”
△ Zhang Jianguo, member of the National Committee of the Chinese People's Political Consultative Conference, chairman of the China Peking Opera Art Foundation, and famous Peking Opera performance artist, Jia Ning/ photo by Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
Yuan Huiqin, member of the National Committee of the Chinese People's Political Consultative Conference, artistic director of the National Peking Theatre and famous Peking Opera performance artist, said, "As a Peking Opera actor, in the process of artistic creation, I have always pursued shouzheng innovation. How to borrow new technical means to make this ancient art plug into the wings of modernity is what I have been pursuing. We actors shoulder the burden of inheriting the art of opera, and in the future, we should strengthen cooperation with short video live broadcast platforms such as Douyin, and spread the classic repertoire to the majority of opera fans and friends in more, better and faster ways after 'fragmenting' the classic repertoire. Therefore, I also hope that short video live broadcast platforms such as Douyin can give us more attention and support for our excellent traditional culture. ”
△ Yuan Huiqin, member of the National Committee of the Chinese People's Political Consultative Conference, artistic director of the National Peking Opera Theatre, and famous Peking Opera performance artist, Jia Ning/ photo by Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
Liu Lisha, member of the National Committee of the Chinese People's Political Consultative Conference and secretary of the party branch of the Hebei Wuzi Opera Troupe in Shijiazhuang City, Hebei Province, said that with the normalization of the prevention and control of the new crown pneumonia epidemic, the use of online live broadcasting to spread and inherit opera has played a positive role in protecting the art of opera. "Our troupe encourages actors to open live broadcast rooms and explain in detail The singing methods, performance skills, and opera knowledge of Hebei Zizi through live broadcast platforms such as Douyin. In the future, the troupe hopes to help every actor dare to try live opera and use live broadcast technology to bring 'zero distance' performances to everyone. ”
△ Liu Lisha, member of the National Committee of the Chinese People's Political Consultative Conference and secretary of the party branch of the Hebei Yizi Opera Troupe in Shijiazhuang City, Hebei Province, shared online The People's Political Consultative Conference Daily and the People's Political Consultative Conference Network reporter Jia Ning / photo
Zhang Yiwu, a member of the National Committee of the Chinese People's Political Consultative Conference and a professor at Peking University, has long been concerned about the inheritance and innovation of excellent traditional culture, in his view, the dissemination of opera culture should pay attention to three points: first, to establish a communication platform to create new space, to create opportunities for communication with the audience, most of the more than 300 kinds of opera categories have been used to start spreading on new media platforms; the second is to embark on a new path, find a link with young people, use the Internet to "stick" to young people; the third is to explore new models, use platforms such as douyin to integrate into opera art, and let opera art" "Through" to more places, but also "through" to the hearts of more people.
△ Zhang Yiwu, member of the National Committee of the Chinese People's Political Consultative Conference and professor of Peking University, Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
Chen Yu, a young Yue opera actor, could not continue to perform offline during the prevention and control of the new crown pneumonia epidemic, so he "moved" the stage to the Douyin live broadcast room, where he not only performed Yue opera, but also obtained income through live broadcast tips. She said, "As a private opera actor, short video live broadcast platforms such as Douyin provide us with opportunities for re-employment. Performing opera in the live broadcast room and disseminating opera knowledge has become our 'second theater'. ”
△ Young Yue opera actor Chen Yu shared online The People's Political Consultative Conference Daily and the People's Political Consultative Conference Network reporter Jia Ning /photo
Sun Ping, a member of the 10th, 11th and 12th National Committee of the Chinese People's Political Consultative Conference and honorary dean of the Art Research Institute of Beijing University of Foreign Chinese, has been personally innovating the way of communication of opera art, and has tried to use VR technology to shoot Peking opera performances, she said, "As a professional opera actor, if you want to use new means of communication, you must understand its technology and communication laws. If you don't learn this technique, you can't realize the idea in your heart. At the same time, she admitted that the times have changed, and the aesthetics and needs of young people are also changing, "We must not only 'play' the art of opera beautifully and tastefully, but also tell the story of opera art well." The promotion of traditional culture needs to meet the tastes of modern people, but it is by no means pandering. Shou is the most important thing, shouzheng still has to innovate, can not keep, can not talk about innovation. ”
△ Sun Ping, member of the 10th, 11th and 12th National Committee of the Chinese People's Political Consultative Conference and honorary dean of the Art Research Institute of Beijing University of Foreign Chinese, Jia Ning/ photo by Jia Ning/ reporter of the People's Political Consultative Conference Network
To promote the wider dissemination of opera art, the participation of the whole people in society is very important. Wei Chunrong, member of the Standing Committee of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, a national first-class actor and deputy director of the Art Committee of the Northern Kunqu Opera Theatre, believes that more cooperation should be made with cultural institutions and corporate brands to make traditional arts "alive" through different forms, attract the attention of young groups, promote the high-quality development of intangible cultural heritage industrialization, and promote the consumption of intangible cultural heritage.
△ Wei Chunrong, member of the Standing Committee of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, a national first-class actor, and deputy director of the Art Committee of the Northern Kunqu Opera Theater, Jia Ning/ photo by Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
"At present, the development of opera art has indeed encountered a bottleneck, not because of 'water and soil', but because the service is not in place." If we want to inherit traditional culture, we must have an audience, and we should consciously establish a sense of service and 'send' it to the audience through new communication media in a form that the audience likes to hear. Du Zhenjie, a member of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference and the leading actor of the Beijing Peking Opera Theatre, said.
△ Du Zhenjie, member of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference and leading actor of the Beijing Peking Opera Theater, Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
As the director of the CCTV Xiqu Channel's "Pear Garden Break Through I Hang Commander" column, Yuan Xuening has a deep understanding of the current dissemination of innovative opera art, she believes that unlike the characteristics of TV opera program transmission, self-media live broadcasting can enable opera actors to "see" the audience's feedback for the first time, understand the needs of opera fans at different levels, understand the voices of the people, and make opera truly return to the people through wheat, interaction and exchange with the audience. "However, the explosive growth of opera anchors has led to some frequent problems, which violate the spirit of the strict and standardized practice of opera art." Therefore, we call on all opera artists to strengthen the publicity of the true meaning and essence of opera on various platforms, and bring more wonderful and exquisite opera performances. ”
△ Yuan Xuening, director of the column of CCTV's Xiqu Channel's "Pear Garden Breaks Through my Command", Jia Ning/ Reporter of the People's Political Consultative Conference Daily and The People's Political Consultative Conference Network
On April 14th, Douyin Live held a press conference on "Pear Garden Another Spring - DOU Has a Good Drama Plan" at the Meilanfang Grand Theater in Beijing, launching the Xiqu Assistance Program for professional opera practitioners and opera theater troupes across the country. Liu Heng, head of the operation of douyin DOU good drama program, said at the symposium, "Xiqu has been passed down for thousands of years, showing new vitality and charm through short videos and live broadcasts, and Douyin has become a platform for everyone to understand, learn and inherit Xiqu culture. He introduced that in order to let more people hear good plays and let more good plays be inherited, the "Douyin Live Dou has Good Drama Plan" will be supported from four aspects: first, let professional opera actors and troupes get better resource support, and help the opera industry achieve online operation through live broadcast rewards and paid live broadcasts; second, joint colleges and universities to set up opera training classes to let the inheritors of opera culture receive more professional guidance and training; third, cooperate with more famous troupes and opera IP to create professional opera columns The fourth is to strengthen support for the performance of endangered drama species, sort out the live broadcast of endangered drama species, and give priority training and performance support to the platform for endangered drama performances.
△ Douyin DOU has a good drama plan operation of Liu Heng, People's Political Consultative Conference Daily, People's Political Consultative Conference Network reporter Jia Ning / photo
Zhang Yafeng, secretary of the party committee and vice president of the National Peking Theatre, said that due to the impact of the prevention and control of the new crown pneumonia epidemic, the pace of offline opera dissemination has slowed down, but while the traditional media continue to develop, they have also found an effective way to spread with high technology. He introduced, "During the prevention and control of the new crown pneumonia epidemic, the National Peking Theatre launched VR+4G high-definition technology products, which have received widespread attention from the society. In the new era, every Chinese person is a disseminator and defender of traditional culture, and it is necessary to use the high-tech communication matrix to spread China's excellent traditional culture to the world. ”
△ Zhang Yafeng, secretary of the party committee and vice president of the National Peking Opera Theater, Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
Zhou Hanping, a first-level inspector of the Art Department of the Ministry of Culture and Tourism, said in his speech that in recent years, the Ministry of Culture and Tourism has actively innovated communication methods, promoted the integration of science and technology and culture, built a work pattern of online and offline integration, combining internal and external publicity, and promoted the creative transformation and innovative development of opera and Chinese excellent traditional culture in the new era.
△ Zhou Hanping, first-class inspector of the Art Department of the Ministry of Culture and Tourism, Jia Ning/ photo by Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
Wang Chunxiang, a second-level inspector of the Liaison Bureau of the General Office of the National Committee of the Chinese People's Political Consultative Conference, said, "Today, famous artists from the opera industry gathered together to discuss the inheritance and development of current opera, which made me feel that the art of opera is becoming a new fashion. Traditional culture is like this, in wave after wave of fashion, in the normalization of inheritance protection mechanism again and again to achieve continuous development. ”
△ Wang Chunxiang, second-level inspector of the Liaison Bureau of the General Office of the CppcC National Committee, Jia Ning/ reporter of the People's Political Consultative Conference Daily and the People's Political Consultative Conference Network
At the meeting, the participating opera masters performed excerpts from the classic plays of various drama genres such as "Fishing for Golden Turtles", "Female Pony", "Tianxian Matching" and so on, which won the continuous applause of the guests on the spot.
Reporter: Wei Linhui, Chen Shuyan, Jia Ning
Intern reporter: Li Yue
Photo: Jia Ning
Video: Zhou Tong
Editor: Xue Jing
Review: Jiajia Zhou