To be honest, I, a player who loves to get together and lively, have also been confused for a long time in front of the recently emerging bullet screen interactive games in the live broadcast area of Station B.
To put it simply, the bullet screen interactive game is a kind of "new type of whole life" based on the live broadcast and bullet screen functions, which realizes the interactive effect by capturing the audience bullet screen keywords during live broadcasting, converting them into instructions through custom rules, and mapping to the live broadcast screen.
Bullet screen interactive games are not a new thing, 2020 from the twitch this gust of wind, and then some Chinese developers small-scale, guerrilla attempts to develop and practice. The most famous may be the B station has 500,000 fans of the up master "Lin Yi LYi", and his attempts at the group bullet screen operation gameplay of "Original God" and "Cyberpunk 2077", in those two experiments, "Lin Yi LYi" processed these two games into players direct bullet screen input control instructions for the game, tens of thousands of people overcame the screen delay of more than 10 seconds, excitedly experienced two "group intelligence experiments".
Later, a game called "Interactive Party" pays attention to the psychological appeal of a "bullet screen troublemaking", with the anchor playing the adventurer, the player is a zombie, the anchor operates the game, and the player creates obstacles for the anchor through the form of bullet screen and gift, which is also a relatively sophisticated bullet screen interactive game.
But until this time, the bullet screen interactive game did not have too strong a sense of existence, on the one hand, it has a development threshold, "Lin Yi LYi" was once a computer vision algorithm engineer, "Interactive Party" is completely a self-developed 3D game; on the other hand, it is too conceptual, more like a one-time network experiment, and there is no market-oriented basis.
However, on the B station in China, which may be the highest daily active of the genre, the bullet screen interactive game has been collectively revived since March, setting off a small range of strange "meta-universe" game trends.
The Beginning of a Dream - "Xiugou Nightclub"
In fact, I came into contact with bullet screen interactive games entirely because of the algorithm recommendation of Station B, and when an unfamiliar video genre is pushed to your homepage, this genre has almost certainly been quite large and attention.
That is to say, the bullet screen interactive game has been active on a small scale for some time, and has begun to have market mining potential, and players seem to be gradually identifying and getting used to "living" in this slightly noisy, but also full of Internet color virtual settlement.
Behind this is a tortuous and fortuitous growth story.
In the middle of last year, there was a number owner named "Xiugou Nightclub Owner" on Douyin, who made a "cloud bungee" bullet screen interactive game "Xiugou Nightclub", in this virtual discotheque, as long as the bullet screen can get a virtual cheems image and join the bungee brigade.
Its interaction method and payment points can be described as simple and crude, and players can display it on the screen by firing bullet screens, relying on players' spontaneous tips to maintain operations. Later, "Xiugou Nightclub" was relocated to Station B, and its charging point became the top three who could take turns to become the DJ of this field, and get the interactive privileges of cutting songs, setting off fireworks, and directing.
It is such a cloud bungee scene, in the B station live broadcast every day hundreds of thousands of popularity, its picture is called simple, squeezed into the cheems can hardly see themselves, as the MMO online game of the opening hall as lively and crowded, squatting in front of the screen every day for nearly 4 hours, becoming a nameless carnival in the unknown corner of the Internet.
Players play the role of this cheems who was once the foil around the dog, weak, powerless, mournful, but struggling to live, occasionally with life to bloom a glimmer of light, is the resonance and portrayal of the hearts of contemporary young people
MMO online game + game room + meta-universe
"Xiugou Nightclub" is an accidental hit, countless online games sit every day waiting for the "boss to open the door", and even praised as "the greatest invention of the 21st century" and "the real meta-universe".
It does not have gorgeous design, complex interactions, and engaging game mechanics, but only satisfies people's most primitive psychological demands - integration into the collective.
The history of the bullet screen interactive game in the B station (perhaps not) is no longer available, but "Xiu Gou Nightclub" must be an indispensable activation anchor, in fact, the atmosphere of the entire bullet screen game area is this low-cost, all the characters are played by the players themselves, highly social type.
For example, the simplest decompression game, such as three-dimensional pinball, ring fight each other, the player can send a bullet screen to get the character, the next is to see the AI itself "left and right to fight", the only thing the player can do is to give gifts to increase the attributes of the character, get a higher ranking of points.
Based on this mentality of accumulating points, an integral game has been derived, which has a sense of appeal to fishing masters and pushing gold coins.
One of the most popular "Exploding Planets", the basic rule is that after the player sends the bullet, a missile will be generated to bomb the middle planet, and the last player to grab the head becomes the lord of the next round. This type is more interactive, each round has a preemptive love pack gameplay, the first player to send a specific emoticon can trigger special items to get more points, and points can also be obtained by giving gifts to the host, or can be converted into gifts again, equivalent to strengthening the character. After a round of the game, the head player will divide the points in the point pool, and the point pool is completely accumulated through player behavior.
This is very interesting, all the game progress, point pool, leaderboards, character growth, etc. in "Exploding Planet", all interactive behaviors and reward feedback, are all dominated by the behavior of the player group, especially the points can be exchanged for gifts, which is a "lottery" game that satisfies white prostitutes and local players at the same time, so that everyone can participate in it, find their own positioning, and have a strong randomness.
The way to shoot the bullet screen is not the first of the bullet screen game, there have been virtual anchors who have taken this interaction as a reserved program, such as "Small Shrimp Fish Official" has long tried to increase the interaction of the audience in this way, and the audience can also send gifts to obtain special bullet screens, causing greater damage to the "Shrimp Queen"
In addition, there is an ancient genre of snatching classification that has also begun to revive under this genre, that is, the classic "Sabak" gameplay.
Yes, this ancient, does not seem to be in line with the current market, especially the game type preferred by B station users, has actually recovered here in the bullet screen interactive game.
However, unlike the traditional legendary game Siege Sabak, the Shabak gameplay here mainly borrows the characteristics of bidding, occupying territory and accumulating points, and exerts it with the help of the point system appeal of the bullet screen interactive game. For example, the following two games are encouraging players to participate in each round of the wilderness, through the formation collocation + hang-up output, accumulate personal points, and attack the level. Different privileges can also be opened by gift-giving.
At present, the most mainstream is a more gameplay, competitive PVP game. Such as the "Werewolf Kill" that appeared in this division in large quantities, the "Tank Battle" of the faction confrontation class, the "Ball Age" of farming + confrontation, etc., this kind of game has a short time and is the closest type to the current PVP game market.
The operation of this type of game is also relatively complex, taking "Ball Age" as an example, the human camp needs to achieve functions such as moving, building, farming, teleportation and other functions through various complex instructions, racing with the white ball camp to complete a siege battle. And each of these instructions consumes points, which can be described as both strategy and kryptonite.
However, most games do not require too many gifts, and a game is also very short, and the typical Tank Wars does not require the player to enter movement commands, but only needs to determine when to add what attributes to themselves, and to shift individual teleportation points according to the field situation. Just such a simple operation, there are also players who can play the classic operation of "birth point squat".
Interestingly, the prop skills in this live broadcast room only choose the cheapest ones, and the time of a game is only a few minutes, almost as long as you cast 2 yuan of game coins, you can form a happy water friend game, like a game machine hall scene.
Yes, the bullet screen interactive game ecology of Station B is full of the taste of the ancient game hall, players swim in various machines, spend a few yuan to experience a pure happiness and hustle, and each "machine" also has its own point system, so that players can continue to accumulate growth, exchanged for "game currency" for continuous consumption.
Such a magical soil, such a corner that no one knows
The bullet screen interactive game is very lively, but it is also very helpless.
It can be said that this is a game, a "meta-universe" version of the game hall, or just a kind of network carnival, all its attributes are doomed not to really go to the mainstream. It's just a way for individual game developers to monetize, a little hope.
Not as much as imagined influx of many "regular troops", click on the homepage of some bullet screen interactive game up masters, you can see them hanging personal developer profiles, many of which can see their past game production experience.
For example, the author of "Ball Age", "Lost Old Six", once listed a platform jumping game "Sacrifice Road" on Steam, which is quite talented. Just from the perspective of Steam sales, it is obvious that money is made. Maybe it's limited funding, or it's too maverick, in short, independent developers, like the "old six of the fans" who are struggling to support the ideal, are the majority.
This dedication video has received a lot of views, but it is a pity that it has sold more than a thousand
The same other independent developer, while developing the game, while making game-related video submissions, trying to support himself in different ways, self-evaluation is arrogant, not afraid to expose the industry insider and darkness.
Up main "Night God Speaks" B station dynamics (excerpt)
On April 11, 2022, the latest batch of 45 copies was released after nine months, and the entire industry was boiling over. Because most people in this hundred billion market can only pin their fate and life on this paper document.
There are some developers who can't get the version number, developers who can't support themselves, or even developers who can't afford to compete for the version number, may have appeared in the army of bullet screen interactive games.
Not very profitable, but able to live.