SF city knight daily income of more than 10,000, triggering a hot discussion of all parties; new charging routines began to emerge, customers need to be wary of the catering industry disguised "minimum consumption", for details, please see the red food network "Daily Meal News".
Takeaway riders earn more than 10,000 a day, and the hidden feelings behind them are worth paying attention to
Qianjiang Evening News news, recently, online pictures show that a SF city knight actual income of 10067.75 yuan on April 9 triggered a hot discussion on the whole network. SF's response to reporters is true. It is understood that the knight's income of 10,000 yuan includes 7856 yuan of user tips (a total of 60 orders, each single tip of 131 yuan), and each single does not include tips of 36.9 yuan.
Some netizens said that during the epidemic period, people took risks to deliver; some netizens said that if they did not increase the amount of tips, they would not accept orders, would this promote bad customs? In this regard, commentators of the Qianjiang Evening News and Hourly News expressed their views.
△Image source: Photo Network
Commentator Chen Jiang said that this special day contains a lot of bitterness and helplessness behind it. Due to the epidemic in Shanghai, shanghai has entered a global static management model, and citizens's "staying at home, staying at home" has become a state of daily life, and online shopping will inevitably become the most important way of consumption. From daily necessities to fruits and vegetables, even the demand for fresh products has shifted to online, and all this has to be delivered to the hands of users, and ultimately it must be implemented to the "human" level of the rider.
Demand spawns markets, special markets give birth to special scenes, and riders earn a month's worth a day. This is the hard work of the rider by his own efforts, and others have nothing good to see. You can't just see others earn more, but you can't see the hard work and sweat of others.
Commentator Gao Lu said that although the rider's daily income is over 10,000, it may not be excusable, and such a high tip amount is still difficult to understand. Judging from the response of SF Tongcheng, it mainly comes from the tipping of enterprise users and does not violate the rules previously formulated.
Specific to whether these orders are legal and reasonable, it depends on whether the rules are transparent, whether the enterprises concerned are informed in advance, whether the rewarding enterprises are willing, whether there are circumstances of forced buying and selling, and whether there is a significant increase in distribution costs.
Doubts are not difficult to understand, it is nothing more than worrying about sitting on the starting price, worrying about companies abusing their market position, and worrying about deviating from the most basic principle of value for money. Listening to everyone's voices is helpful for companies to examine their own behavior.
New routines are emerging
Be wary of the disguised "minimum consumption" of the catering industry
According to the Procuratorial Daily, "designated consumption of high-priced dishes", "charging high tea seat fees", "landscape bits should be charged extra money"... In recent years, with the improvement of relevant laws and regulations and the improvement of consumer awareness of rights protection, the old routines such as setting minimum consumption in the catering industry have gradually become rare, but new charging routines have begun to emerge.
Recently, when Ms. Li from Wuhan, Hubei Province, ordered food in a private room in a restaurant, she asked whether there were any minimum consumption and service charges for private rooms. Staff said there was no minimum spending limit, but they had to order a restaurant's signature dish, ranging from 600 to 1,000 yuan. In addition, the reporter also saw a number of consumers on the Internet platform mentioned that catering units with a strong sense of atmosphere such as coffee shops will set different minimum consumption limits according to different spaces.
△Image source: Photo Network
"Minimum consumption" seems to have become the "unspoken rule" of consumption in the catering industry, which has been criticized by consumers.
In September 2014, the Ministry of Commerce and the National Development and Reform Commission promulgated the Administrative Measures for the Operation of the Catering Industry (for Trial Implementation), article 12 of which stipulates that catering operators are prohibited from setting minimum consumption. At the same time, the Consumer Protection Law also includes such acts in the scope of supervision. Some local regulations have also made adjustments to this, such as the Decision of the Standing Committee of the People's Congress of Guangdong Province on Stopping Catering Waste, which clearly requires catering operators to clearly indicate catering service items and charging standards, and must not set a minimum consumption amount.
Therefore, no matter how the catering operator beautifies the cloak of "minimum consumption", its essence has not changed, but it is actually an illegal act that infringes on consumers' right to independent choice and fair trade. How to promote consumer fairness together? All this is considering the wisdom of catering enterprise operators, and at the same time, the government needs to introduce more policies that benefit the people and enterprises, with practical operation, so as to create a fair, reasonable and harmonious consumption environment for consumers.
Luckin's joint signature with Coconut Tree was a great success
Jimu News, on April 11, Luckin Coffee and Coconut Tree Group jointly launched a new product "Coconut Cloud Latte". In recent days, this new "net red" has been quite popular because of its packaging on social media, and the classic image of the old net red coconut tree - known by netizens as Word typography design, "earthy and tide" color matching, and the cross-border cooperation with coffee brands has triggered screen brushing.
It is understood that the joint name of Luckin Coffee and Coconut Tree Group not only made netizens shout "the soil is the ultimate tide" and "ordinary bags are the same, and the bags of coconut trees are one of the best", but also triggered a super imitation show.
△ Image source: Ruixing Official
Jimu News reporter saw that on various social platforms such as Xiaohongshu and Weibo, netizens competed to hold joint models, concave the classic posture of Xu Dongdong, the spokesperson of "drinking from small to large" on the coconut brand coconut juice. On the evening of the 11th, Xu Dongdong also went down on Weibo to "reproduce the classic", holding up a joint name to interact with netizens.
Because it is too hot, many netizens who have not grabbed the joint model have also sniffed on this strange CP - using the Luckin traditional logo cup sleeve to cover the coconut brand coconut juice, "homemade" joint model, can be described as self-enjoyment.
The joint name between the brand and the brand is a kind of stimulation of contemporary consumers for the visual aesthetics of the goods, and the joint name can inject new vitality into both sides of the brand, and also make the satisfaction of consumers for the purchase of high-quality joint goods become more three-dimensional, so that consumers can get the spiritual and cultural attributes of multiple brands on the same product.
It is foreseeable that in the future, the marketing method of joint branding will still be popular with major catering brands.
The epidemic has caused a sharp rise in demand, and pre-made dishes are once again out of the circle
Recently, Hema told the Securities Daily reporter that since this round of epidemic (March 15-March 30), the sales of prefabricated dishes in Hema Beijing are 130% of the usual day, and the growth is more obvious. Among them, the sales of prefabricated spring vegetables launched with the spring vegetable season increased significantly. Affected by the epidemic, some prefabricated vegetable products are often out of stock.
"Due to the increase in demand for home-based meals during the epidemic, it will definitely have a positive impact on the market sales of the C-end." The relevant staff of Guolian Aquatic Products replied when interviewed by reporters.
△Image source: Photo Network
For the pre-made dishes to stand on the cusp again, the person in charge of the daily excellent fresh related business introduced that "the biggest driving force for the pre-made dishes can now be completely pushed up is from the standardization and industrialization of the entire catering process." In addition, the epidemic has also accelerated the rapid arrival of demand for prepared dishes."
The outlet of prefabricated dishes has attracted countless capital into the layout, but behind this, the uncertainties underlying the development of the prefabricated vegetable industry remain to be seen, especially in logistics, supply chain and other problems.
"The supply chain determines the dishes of the prepared dishes", Zhu Danpeng, a researcher at the China Brand Research Institute, said, "Under the repeated epidemics, the market demand for prepared dishes has increased, and the recent introduction of several regulations on logistics and supply chain security by the state is expected to improve the supply of prepared dishes in the future."
Wheat spicy chicken wings revamped?
McDonald's: Some restaurants have tested improved processes and the taste has not changed
According to the Beijing News, some netizens recently reported that the taste of McDonald's wheat spicy chicken wings has changed, including the thickness and texture of the fried chicken skin.
The Beijing News reporter noted that some netizens said that the wheat spicy chicken wings were more spicy than before, but some people felt that the spicy taste was not as good as before, and some netizens said that they were very "nostalgic" for the previous taste of the wheat spicy chicken wings, and said that they "did not understand why the signature products should be changed." ”
△Image source: Photo Network
McDonald's customer service told the media that at present, only the production process of wheat spicy chicken wings in some cities has been improved, and no national unified improvement notice has been received, and the price has not changed at present.
In response to the change in the taste of McDonald's chicken wings, on April 12, McDonald's China replied to the Beijing News reporter that the McDonald's series is a classic product developed by McDonald's China and is loved by Chinese customers. At present, some restaurants are testing the improved wheat spicy chicken wings, the product specifications are the same as before, the same use of high-quality white feather chicken wings, cooking methods are slightly different, crisp and juicy taste will not change. "We're also constantly collecting feedback from our customers."
Note: This article is integrated by Red Food Network from qianjiang evening news, procuratorial daily, jimu news, beijing news, securities daily and other public information. If you need to reprint, please indicate the source. I also hope that the majority of readers will leave a message in the comment area to provide more and more valuable suggestions for the majority of catering people.
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