Source: One Heart, One Force
Author: Du Yili
"Dialogue with machines", it is generally believed that what is said under this topic is IA, VA, these scientific and technological topics, human-machine dialogue, but it is not. What I want to talk about is that in the process of modern economy and modern society, each of us has been deeply integrated into the mechanism of a machine, and we are in dialogue with such machines and mechanisms all the time in life. The mechanism of this machine not only exists unavoidably when using the most typical modern machines such as online communication, mobile phone shopping, APP card swiping, and scanning codes, that is, in some traditional fields and traditional scenes since ancient times, it also exists brutally.
Photo network
There are some people around who have a sense of age, that is, like my age, many people have a habit, that is, to talk to people regardless of the object, even if it is a very small commercial consumption or a very small social interaction, they must have "additional communication" with the party providing the service, say a little feeling, or dispensable advice, or some dissatisfaction that points to the unknown. They treat the waiter who provides the terminal service as a seller, and the fun lies in bargaining as the two parties to the transaction in the market; having a meal in the restaurant, they also want the waiter to talk about saltiness, hygiene and norms. What is a specification? The standard answer given by the waiter at the table is "I'll reflect it for you", which is the norm. In fact, as we all know, the more "modern management and standardized operation of commercial institutions, the more there are more management levels and longer economic chains, the waiter is the end of the chain, there is no half-cent right to speak, customer opinions are big, restaurant managers come forward, but in most cases there is no need." This mechanism is just as it works on a daily basis. Therefore, this pile of opinions from customers is equivalent to speaking to a machine terminal without intelligence, which has no ability to transmit information and deal with problems, and this kind of "dialogue with the machine" has been domesticated into "institutionalized" people in the long run.
This phenomenon is so widespread in real life: receiving a courier, you think there is something wrong, you don't have to talk to the courier, you go back to the end of the circulation process is a problem, or the shopping platform is a problem, or a problem with the merchant, or the problem of the final product itself, each link has customer service, customer service is the most "standardized" and "mechanized" kind of person in this chain, your dialogue with customer service, most of them are really "talking to the machine", there is no one at the machine, what is said is a bunch of nonsense, A bunch of.
A little deeper, not only in the field of business services, but in many aspects of our modern society, the mechanism of operation is also showing a state of mechanization in which "modern progress" and "modern ills" coexist. At this moment, I am being isolated at a suburban epidemic isolation point, because sometime in the middle of this month, I once had a "time and space intersection" with a confirmed person, and then I received 3 phone calls: the first was from a certain urban epidemic prevention office, saying that according to the big data in hand, you had a time-space intersection with a person who was later diagnosed in a certain place, so you belong to the close contact, according to the rules, now you should be isolated. I wanted to ask who I was "intimately connected" with, and how deeply I "intersected" with him in order to assess how much of my own risk factors were, but apparently these problems were too deep for the informant to be able to tell. After putting down the phone epidemic, I will no longer have the channels and possibilities for you to know, only to follow this mechanism down the process. This process went to the street, the street called a second phone, listened to it is read a notice, and there is no more new information than the district epidemic prevention office phone. Then there is the third phone call of the street neighborhood committee, and I experienced that in this process, the neighborhood committee's phone is the one with less "mechanized" attributes. The neighborhood committee is also a link in the chain of mechanisms, but it is a terminal, a position in the social management mechanism, equivalent to the waiter in the restaurant, so the dialogue is OK, ask anything, but the exact information is also limited, he knows so much. However, the neighborhood committee contacted the functions and scenarios of the residents of the district and decided that this terminal was the most humane. In order to help the residents accept isolation, the comrades of the neighborhood committee took the initiative to help contact the isolation transfer vehicle and help the residents to agree on a more convenient boarding point, which has become a rather humane stroke in the procedural process. Next everything is carried out according to the norms, the isolation point is more strictly standardized, strict procedures, the conditions of the isolation point are still relatively complete, the work of the epidemic prevention personnel is very responsible, the opening of the door to take meals, the garbage are standard: must be the staff knocking on the door to inform and leave, the quarantiners wear nine-five masks, within 5 seconds to complete the removal, do not face to face, no one sees people, there are groups said that the problem beyond the isolation of life is a vacant problem that cannot be solved.
Think about it and understand that in the system and mechanism of epidemic prevention, each of them is standardizing the implementation, and if you buckle your own link, it should be regarded as an effective or good organizational system. The effective organization of our epidemic prevention system in the whole society is itself an incredible miracle of human society. So you want to ensure the normal operation of this huge machine Oh press, but also want to add some small functions, such as in a certain link chain to put forward some personal appeals, at a certain point in time to solve a little personalized problems, it is bound to break the box, to leave the program, on the whole, this is incompatible, so in the strict epidemic prevention mechanism, there are those who are rejected due to illness, pregnant women are not admitted to the hospital of individual tragedies.
These problems are tragic for individuals and concomitant ills for mechanisms that regulate procedures.
When striving to enter the modern society, we are full of expectations and ideals. But to this point, we see that the modern market and modern social management bring us progress at the same time, but also have to overcome these two-sided "ills". From those people with a sense of age who stubbornly retain the bargaining habits of market transactions and enjoy the "out-of-date" behavior of greeting the waiters and treasurers, it can be seen that these social behaviors are really not half a piece of eight cents of interests, it is a consumption scene jointly constructed by the supply and demand sides of the market, and the exchange with each other is a value of practical significance in this transaction. The same is true of social management, and the grass-roots work of the villages and villages, the fields, and the workshop teams provided a spiritual home for each of us. Now that it has been modernized, the highly divided-of-labor mechanism has been operated, and the social basis for the interdependence of the crowd has been quietly dissolved, and people who can only talk to machines and mechanisms feel the strength of the mechanism and the smallness of the individual. Fortunately, the formation of this anti-epidemic mechanism has activated traditional organizations such as neighborhood committees, and there is a living thing between the mechanism and people.
Rethink next. We have come to the era of modernization after industrialization, obsessively pursuing modern social life on the basis of informatization, what do we really want to get? If, as it is now, when matter is abundant, but man feels more and more that he has become the counterpart of the machine, and is always confronted with machines and mechanisms that are difficult to communicate, will you feel that the meaning of personal life and social development is strengthening or weakening and dying?
From our understanding of the development process of mankind and the formation of the future, the modernization of the economy and society, the ultimate purpose is human development, is the coordinated development of man and nature, man and society, and man and man. The more developed science and technology, the more to put the needs of people to enhance in the first place, the purpose of technology should not be the compulsive pursuit of the expansion and scale of production, people are not the object of large-scale production, not the finished semi-finished products on the conveyor belt, the process of informatization should not turn people into traffic and sales, so the next step of the development direction of science and technology must be green and warm. The most central point of human society in the final post-industrial era is not how well developed machines and mechanisms are, but the supremacy of these machine mechanisms. Humanity can be respected, and people's psychological needs can be comforted and satisfied. The human spirit can be full and abundant.
Back to our tourism industry. The tourism industry in the epidemic is "getting through the moment" in difficulty and confusion, and various market judgments and prospect predictions have no direct effect on saving the status quo: those who cannot survive are no longer there, and those who are still alive are trying to survive in various ways. Looking at it carefully, the trend trends and changes that are now said in the market research and judgment of the epidemic after the epidemic are not the essential changes of "tourism", "online tourism", "micro-vacation", "virtual tourism", if these fancy themes become trends, the tourism industry will actually die. If there is no travel, no far away, how can there be tourism activities? Without mobility and visitors, what is the tourism industry and tourism economy? Researchers outside the enterprise are now researching paths, all rely on the prediction of a certain aspect of social and economic and technological development, nesting tourism, this research will not bet on the wrong treasure, not at all in the tourism industry itself, but in the economy and society, the matrix of whether it has been correctly predicted. When the process of socio-economic development is hit by unpredictable shocks, all our research and predictions do not count.
Therefore, it is better to pay attention to specific markets than to study social and economic trends, and social and economic trends, especially the world's social and economic trends, are in the midst of the greatest uncertainty in decades, plague, war, air disaster, recession, how much can be grasped? And how much certainty can there be in the uncertain predictions of various changes and oscillations nested in the tourism industry? All kinds of specific studies in large fluctuations must return to the essence of those that determine the general trend of social and economic development, and can be studied inaccurately, but the general direction cannot be wrong.
In my understanding of the overall trend, the positive and negative changes brought about by the development of scientific and technological information cannot go back. Whether it is war, great power competition, or the next stage based on science and technology, technology is becoming more and more advanced, and human exchanges are becoming more and more scarce, from the country to the community. In such an environment, the essential needs of human beings are becoming more and more intense, and the "human needs", "human exchanges" and "human dialogues" in natural societies will be re-understood, and the rigidity of this demand should become an important goal of social development. Of course, in the market environment, this demand will also produce supply, which will have a positive impact on various products, formats, prices, and business structures. Of course, the use of technology to use data to capture people's needs, push and induce endless consumption purchases is a positive impact or business ethics alienation, which is another question. In this trend, bypassing various superficial phenomena and returning to the essence of people, I think that tourism demand is a kind of temporary redemption produced by resisting and resisting human alienation in social and economic development, a kind of adjustment and compensation: after industrialization, it produces a return to nature as a social demand, after urbanization, it returns to the countryside to become a social demand, after the information network online life, back to offline life returns to the human world to become a demand.
Various forums are that the high-quality development of tourism is "informatization, personalization, customization, refinement" and more of this and that, all of these "modernization" Of the scarcest elements of the times is "humanization", the "humanization" of the whole process of products and services. "Humanization" is not only the scarcest resource today, but it will be even more scarce in the future that is visible to the naked eye. Ask yourself if we feel good or bad about the modern tourist facilities that have been "updated and upgraded"? Booking, ticket collection, queuing, repeated registration, number reporting, online procedures and offline procedures, whether there is a need for a ring or not; even if there is no green code, nucleic acid these epidemic prevention measures, the reservation admission check-in time has not been reduced; the more modern the facilities, the more to set up a set of industrial processes, the ring of the ring is polite everywhere, that is, the problems are not solved. The program becomes the end, and the program squeezes the communication of human beings to the margins, or covers human nature. In particular, mechanized services that no one touches reduce human communication to zero. Why many people say that they would rather go to a homestay is because in the original sense of the homestay, the host-guest exchange is still retained. When people leave their daily lives, they do not seek to return to nature and community. Therefore, when I analyze and predict future tourism products in 2019, whether the listener likes it or not, I am supporting "postmodern products", and the natural elements, cultural elements and human elements in postmodern products will be the most valuable assets, and the "human elements" are the highest value. The post-industrial era, the mechanized era, let people come back, let people come back.