Let me ask, what are the most popular new energy brands in the current car market? Some people may say BYD, others will mention Tesla. Indeed, these two brands have achieved good results in recent years. But if you start from the sales data, I think the popularity of the two is not as high as the Wuling Hongguang MINIEV.
As shown in the figure above, in the March car sales rankings counted by the Association of Automobile Associations, we can see that Hongguang MINIEV has returned to the first position in sales, with a total of 41,980 new cars sold in March, while BYD Qin's total sales were only 24,791 units, and Model 3 sold a total of 26,024 vehicles in the same month. Even with the advantage of more than 10,000 vehicles, it surpassed the Nissan Xuanyi, which is often the top seller, and squeezed it to the second place.
Some small partners may say that Hongguang MINIEV is far cheaper than Xuanyi, Qin PLUS, model 3, and high sales are normal. Is that really the case? It is undeniable that Hongguang MINIEV does have a certain advantage in terms of price, but there are many opponents in the market, such as Ben E-Star National Edition and QQ Ice Cream, but the sales volume is far less than Hongguang MINIEV can play, and there is even no figure among the top fifteen.
In fact, not only in March this year, since its listing, the market sales of Hongguang MINIEV have been good, selling more than 7,000 vehicles in seven days of listing, and then quickly rushing to the domestic new energy market sales list with an average monthly sales of 30,000 or 40,000, and occasionally surpassing Xuanyi and Langyi, becoming the top seller in the field of cars, and even the global new energy vehicle sales crown.
Obviously, Hongguang MINIEV must have its "superiority", and the reason for this is that the author believes that it can be interpreted from two aspects. First, in terms of brand and market environment, Wuling has always been known for being close to the people and leather, and has gained everyone's recognition. In addition, as a first-line domestic first-line factory, Wuling's service and after-sales service are also well-known, such as the flood disaster in Henan last year, Wuling quickly provided rescue, and the reputation was further improved.
Secondly, from the perspective of the market environment, everyone is willing to follow the sales volume to buy a car. The soaring sales results of the ship have made Hongguang MINIEV rank first in the "Red Man Pavilion" of micro cars, so that when everyone chooses micro-electric vehicles, they can't help but think of Hongguang MINIEV, the "pin crown".
Second, in terms of products, although the size of Hongguang MINIEV is not large, the flexibility of urban commuting is very high, and the parking of the reverse warehouse is more convenient. At the same time, the four-seat layout can also meet the needs of a family of three or a single youth. The more critical point is that it can not only be green carded, free of purchase tax, the cost of using a car is relatively low, and the cost of a car for 5 cents a kilometer is cheaper than taking a bus in some areas.
In addition, there is another factor that I think is more important than the reason why Hongguang MINIEV can sell well. With the increase in car ownership, the soaring price of oil, travel difficulties, parking difficulties, high travel costs and other issues, has become a common concern of everyone, people urgently need a convenient travel, easy parking, low travel cost of scooters. And Hongguang MINIEV, which has the quality endorsement of Wuling, just happens to cut these needs.
In short, Wuling Hongguang MINIEV can continue to sell well, I think it is very normal, first of all, it took the lead in entering the market and occupied the opportunity. Secondly, its products and prices can be beaten. Then, the market demands such a car. Wuling is constantly improving the Hongguang MINIEV, from the classic model to the macaron, and then to the newly launched GAMEBOY model, which meets the needs of low-budget, female and male users respectively. The Hongguang MINIEV GB model was only launched in April, so it is not difficult to foresee that for a long time in the future, we will see the Hongguang MINIEV at the top of the sales list.