The second series of "Northern Tea Industry Market Practice" | how northerners understand green tea| subvert your cognition
Shi Ruogang [Northern Tea Industry Market Practice] April 12
In recent decades, many people think that northerners do not understand tea, which is a rather misjudgment, the concept of the planned economy era is due to the social factors at that time caused, northerners are good tea, from lao she 'tea house] to analyze, history and the present are connected.
Lao She was born in Beijing, and the tea house, as an important part of Beijing life, will be involved in the works.
For example, in the work "Thinking of Beiping", it is described that as long as there is a fragrant piece of tea in the Beiping tea drink, it can be called drinking tea.
In Lao She's work "Four Gentlemen", Ma Zongrong is described as a person, and when describing this character, he wrote: Carrying a wooden stick with a thick tea bowl, and applying the thickness of the tea bowl to describe the thickness of the wooden stick in the article. It can reflect people's understanding and understanding of tea, and it can also reflect that people's understanding of tea has been extended to daily life. In daily life, tea is often exposed to infiltrate in daily life, and the existence of this phenomenon not only reflects people's understanding of tea but also reflects the important role of tea in people's lives.
Tea culture has been widely infiltrated into people's daily lives, not only the trivialities in daily life, but also affects people's learning and infiltration of culture. In Lao She's work "Zhenghong Flag" there is a description: to this generation everyone is familiar with the use of almond tea to make tea, the tea mentioned here and ordinary tea may be different from the right, almond tea and various teas are mainly brewed with boiling water, but this tea does not contain tea ingredients, but it can be named tea, people are also accustomed to a variety of tea.
Because many people think that northerners do not understand tea, and because from 2000 to 2010, many people have made money, so the society has this misunderstanding, so why have many people made money in this decade? Is it because northerners don't understand tea?
1. From the early 1980s, the unified purchase and marketing were cancelled, which activated the freedom of production and sales in the production area.
2. After 20 years of development, tea varieties and popularization have been pulled in the free market.
3, 2000 to 2010, real estate and China's economy at high speed, the pursuit of personalized consumption, do not buy the best, only buy the most expensive fashion.
4. Social popularity drives impulse consumption and gift consumption.
5, the market pursues high profits, marketing methods are varied, overdraft trust.
From 2014 to 2021, our team conducted continuous research on the current demand for green tea in the north, and the basic data is as follows:
1. Recognition of popularity:
Longjing Tea 98.5%
Biluochun 92.7%
Guizhou Green Tea 72.1%
Sichuan Green Tea 68.4%
Guangxi Flower Tea 65.1%
Fujian Flower Tea 50.3%
2. Purchase criteria
The pursuit of taste and soup color, followed by sense and "view", the popular period is March to August.
Editor-in-Charge: Ding Zhang