The mobile game "Against the Cold" is really popular, and this time it is directly popular in New York!
Recently, the "Against the Cold" mobile game officially announced a new linkage - with Dongpeng Beverage, a leader in China's beverage industry, a new "Against the Cold" mobile game x "Pengyou on Tea" series of drink linkages, allowing players to taste the elegance of the thousand-year-old tea ceremony. No wonder players joked that the mobile game "Against the Cold" likes to mention the "green tea" character design, and it turned out to be linked with Dongpeng Beverage for a long time!
The linkage between the mobile game "Against the Cold" and Dongpeng Beverage can be said to be very individual, not only perfectly reproducing the real tea field scenes such as "Longjing Village Tea Field" in the game, but also allowing the tea picking girls to naturally sing the graceful "Tea Picking Song", and players can also feel the tranquility and elegance of the tea garden in the process of checking in the map.
At the same time, players can also plant tea trees in the manor, and after harvesting, they can also process and weigh various types of tea, immersing themselves in the joy of tea making. In addition, the mobile game "Against the Cold" also cleverly integrates tea culture and culture such as tea fighting and tea opera into the game, allowing players to experience the historical heritage and rich connotation of Chinese tea culture through interactive forms.
In addition to the game, the mobile game "Against the Cold" has also launched the "Reverse Water Cold Metaverse Oolong Tea Drink", and has worked with Dongpeng Beverage to specially develop co-branded drinks such as oolong tea and jasmine tea, and will continue to launch co-branded drinks such as Pu'er tea in the future, so that players can enjoy the charm of tea culture while playing games.
Not only that, the mobile game "Against the Cold" also prepares a linkage surprise for players, players can also enjoy the benefits of exchanging one yuan for a bottle after opening the lid after purchasing the linkage drink, if the word "one yuan enjoys" is opened after the merchant scans the inner code of the cover and verifies it successfully. In addition, we will have the opportunity to get a red envelope coupon when we buy a co-branded drink.
The mobile game is also projected on large screens in Hangzhou, Shanghai, Chengdu, Guangzhou and Chongqing, and players can go offline to check in and take photos. What's even more surprising is that the mobile game "Against the Cold" will also appear on the big screen in Times Square in New York, which is really popular abroad!
Since the linkage between the mobile game "Against the Cold" and Dongpeng Beverage, the trend of drinking tea has also swept the entire Dasong Jianghu, and the figure of "Pengyou on tea" can be seen in Dasong Headlines, Xuanhe Weekly and Jianghu Diary.
In addition, the mobile game "Against the Cold" has also prepared a new exclusive title for this linkage [Pengyou, Tea!], which you can receive directly after you go online.
In order to allow players to have a better game experience, the meta-universe advertising model of the mobile game "Against the Cold" will also be upgraded again, and in the future, the "Against the Cold" mobile game will also deeply cooperate with the financial owners of major physical brands, and launch various cross-border physical products across the bank, not only contracting the food, clothing, housing and transportation of players, but also giving 1% of the income of the physical industry to 100 million players. At the same time, the mobile game "Against the Cold" will also launch more high-quality and low-cost game content, you can look forward to it, maybe there will be more unexpected linkage surprises in the future!