vivo X Note
In the era of mobile life, mobile phones have long been transformed from communication tools into the integrated entrance of modern people's "Internet of Everything".
With smartphones, people can work mobile, video call, watch TV shows and use social media anytime, anywhere. We are browsing more and more information on the screens of our mobile phones, using more and more efficient and convenient functions.
On the other hand, with the updating and iteration of technology, the medium form of information has changed from text, voice, photos to video. In order to have a better experience, mobile phone screens have also undergone similar changes in the times.
For more than a decade, mobile phone screens have evolved from 2.4 inches, 3.5 inches, 4.0 inches, 5.0 inches, and now they have basically started at 6.0 inches... Smartphone makers are creating bigger and bigger screens that allow consumers to have a more immersive experience when taking photos, watching videos, and playing games.
This has also become the direction of domestic mobile phone manufacturers to impact the high-end market. At present, the increase in the mobile phone market has basically peaked, mainly relying on the upgrading to stimulate the market, and the cycle of smart phone replacement is gradually lengthening.
Therefore, in the high-end mobile phone market, manufacturers must increase the intensity of product self-development and innovation, and vigorously invest in technology research and development in imaging, performance, design and system in order to form their own core competitiveness of products and explore the brand value to a higher field.
On April 11, Vivo's new large-screen business flagship X Note was officially unveiled with the first folding screen X Fold and the first tablet vivo Pad. Through the 7-inch large screen and the 21:10 golden screen ratio, vivo X Note shows the market how vivo can achieve the ultimate experience of high-end mobile phone vision and hand feel.
This is vivo on the occasion of the tenth anniversary of the X series, once again impacting the ceiling of domestic high-end mobile phones with technical hard power.
A 10-year breakthrough for the X Series
As vivo's flagship product line, the X series has been focusing on the high-end market in the past ten years, and its product positioning has changed from music to professional imaging, and has gradually become vivo's explosive responsibility.
In 2011, vivo X1 was officially launched, becoming the pioneering work of the X series, and its initial positioning was the thin and light Hi-Fi music mobile phone route. The X1 uses the Cirrus Logic CS4398 DAC chip and MediaTek's MT6577 platform, which swept the entire Chinese market as soon as it was launched. Then, the positioning of Hi-Fi mobile phones continued in the X series, and the X3, X5, and even X6 series in the next two or three years were still dominated by Hi-Fi music.
vivo Xshot
In 2014, Xshot was born, using the Snapdragon 801 platform of Qualcomm's flagship at that time, and the important thing was that the Xshot camera used the then advanced Sony second-generation stacked 13 million pixel sensor IMX214, and was also equipped with optical image stabilization and two-color temperature LED fill light that was rarely used in domestic mobile phones at that time. This made Xshot once become the light of domestic imaging mobile phones.
In the following years, Vivo continued to bring countless technological innovations to the market, including the first screen fingerprint, the first lifting camera, the first micro-PTZ image stabilization, and ZEISS T* optical lens, as well as many industry-leading interactive experience innovations, such as one-handed mode, visitor mode, split-screen multitasking, super screenshot and so on.
So far, the vivo X series has gone through 10 years, and 23 innovative products in 10 years have made vivo achieve very good results in the Chinese market. According to data from authoritative research companies such as IDC, in 2021, vivo ranked first in the Chinese market with a market share of 21.5%, with annual shipments of more than 71 million units, an increase of 23.3% year-on-year.
It is these products that have made vivo X what it is today.
The vivo X Note, which is positioned as the flagship of large-screen business, focuses on the integration of large-screen, professional imaging and business functions. It and the folding screen X Fold are vivo's flagship products for the strategic upgrade of the X series, allowing vivo to accelerate the improvement of the X series product layout, while also from the homogeneous smart phone competition out of a differentiated high-quality road, to achieve qualitative transformation.
Vivo X Note is not only a large screen, but also a flagship benchmark for performance experience
So, let's take a look at the "hard power" of the vivo X Note.
The X Note exclusively customized a 7-inch Samsung screen, compared with the conventional screen to increase the display area of about 10%, the oversized screen also significantly improves the interaction efficiency of consumers in various use scenarios, especially for business people often need to work mobile office needs, 7-inch screen also provides a more immersive and focused experience.
On the other hand, without increasing the length of the fuselage, vivo X Note adopts the golden aspect ratio of the whole machine 21:10, which not only makes the visual range larger, but also more efficiently improves the display and interaction efficiency, and is more atmospheric and calm in the grip.
In order to make the screen closer to the real world, improve the visual effect, and reduce visual fatigue, vivo X Note accurately adjusts on the basis of excellent screen conditions, and also brings a richer and more accurate color experience, allowing users to achieve the effect of "what you get is what you see".
In addition to the large screen, this vivo X Note is particularly noteworthy for its business experience.
First of all, the 7-inch wide screen makes text reading more efficient, just like an Excel file small screen user can only see part, need to pull the table back and forth to see the full, large screen due to wide scale design can directly see the full table. When watching 16:9 PPT files, or movie videos and other scenes, the screen utilization of the large screen is significantly higher than that of the small screen, and the black edges on both sides are significantly less than the small screen, which also makes the display more efficient.
Secondly, vivo X Note also provides a one-stop office solution, including amber scanning, quantum suite, atomic notes, article screen reading and other software functions, creating a real mobile workstation for business people.
In addition, in order to ensure the privacy and security of users, vivo X Note adopts Snapdragon 8 Gen1 SPU custom flagship chip, which adopts full-featured security architecture design on the hardware side, and is the first deep mining and adaptation of snapdragon 8 SPU on the software side to achieve full-featured design.
Based on the password vault function developed by SPU, the user password is encrypted in the SPU using a hardware-protected key, which also improves the security protection level of the user password. Password safe covers online shopping, office, entertainment and other applications, and any password that turns on the password autofill function can be guarded by SPU-level passwords.
In terms of imaging, the vivo X Note still uses ZEISS professional imaging lenses and self-developed chip V1. This is vivo's chip specially developed for visual effects, independent of the GPU, built-in super-quality AI system, in the image, display, games and other aspects can achieve professional-level visual enhancement, while reducing GPU load, greatly reducing power consumption.
It has to be said that this vivo X Note integrates business functions, image experience, and flagship performance, bringing a more extreme and focused experience to consumers' daily work and life.
Innovation breakthroughs in technology companies are a "marathon"
As the smart product closest to consumers, the actual use experience is often more able to determine the market response of a product, which is also an indispensable element of high-end mobile phones.
Judging from the growth process of vivo in the past decade, it focuses on user demand experience, and spends a lot of thought on the technical layout of new product form tracking research, cutting-edge technology scanning, imaging, chips and other fields.
In terms of technology research and development, vivo divides the direction of future development into four long tracks. The first is design, including mobile phone appearance, product interaction, etc.; the second is imagery, including shooting, video, etc.; the third is the system, which includes the underlying system and the use of AI technology; the fourth is performance, including games.
On these four long tracks, Vivo steadily promotes technology research and development. This allows vivo to have the first self-developed chip V1, the first fingerprint under the screen, lifting camera, micro-gimbal and many other innovative technologies that lead the industry trend.
Behind these innovative technologies is vivo's deep recognition of the innovation culture of the entire company. This is both a user-oriented insistence and a pursuit of the future development of incremental markets.
Domestic brands have begun to impact the high-end market since last year, which is already an inevitable trend, but the high-end mobile phone dispute is also destined to be a protracted war.
Due to the influence of the market environment, the competitive strategy of the smartphone industry is gradually biased towards conservatism. According to IDC data, global smartphone shipments have continued to decline since 2017; in 2021, global smartphone shipments were 1.355 billion units, an increase of 5.7% year-on-year, the first increase in recent years. However, due to the shortage of upstream parts and components, the impact of the epidemic and other negative factors, the global smartphone market is still not optimistic.
The root cause of the sluggish shipment volume is not only weak demand, but more importantly, the continuous lack of product innovation.
In such an environment, the increase in scientific research investment and the diversification of product layout are the directions for domestic mobile phone manufacturers to break through.
The vivo opened up two new flagship models, the large-screen business flagship X Note and the folding screen flagship X Fold to launch an impact on the high-end market, which also reflects the unremitting pursuit of Chinese enterprises in scientific and technological innovation.
Product innovation is a marathon without shortcuts, and technology companies can only achieve the final victory by accumulating thick and thin hair and playing steadily.
X Note positions the large-screen business flagship, carrying the practical experience accumulated by vivo to create the X series of products in the past, and together with the vivo X Fold, it will open the next decade of the X series. (This article was first published on titanium media App)