Members of the Norwegian delegation took a group photo with the "Ice Pier" at the Zhangjiakou Awards Plaza on February 14
1990 First Generation: Pan Pan
2008 Second Generation: Jingjing
2022 third generation: ice piers
Zhangjiakou Awards Plaza, the audience and the "ice pier" group photo Beijing Winter Olympics successfully concluded for many days, the desire of "one household and one pier" did not dissipate with the extinguishing of the holy flame, "I just want an ice pier ah..." The silly song often rings in the ears; in the international market, the ice pier is also quite popular: sold for 107 pounds in the United Kingdom, and was speculated to 55,000 yen (about 3,000 yuan) in Japan... In fact, in recent years, the cute and cute giant panda has surpassed the image of "dragon" and "Great Wall" and gradually become the visual symbol that best represents China.
Panda Cultural Creation Why Do People See And Love? Some scholars said, "It extracts the characteristics of pandas, but does not completely restore the form of pandas, thus creating a new panda image." In this sense, the ice pier is a public 'aesthetic education'. ”
The one with the highest "pier content"
Collect all the styles of the ice pier
Zhang Wenquan, an Olympic collector, owns an entire wall of ice piers and collects almost all styles, even blind box hidden models.
Zhang Wenquan is engaged in logistics support work in a construction company, and his spare time and energy are basically spent on shopping for goods, logging on various websites and circles to participate in the auction, sometimes bidding until two or three o'clock in the morning. In September 2019, the Beijing Winter Olympic mascot was officially released, and Zhang Wenquan began to purchase the ice pier and its surroundings from various channels, and the most frequented place was the Flagship Store of Winter Olympic Licensed Commodities in Wangfujing Gongmei Building. Many people around him can't understand this hobby, and he is often met with sneers - "Buying a bunch of useless things is just spending money indiscriminately." Zhang Wenquan, who is immersed in hobbies, did not pay attention to these things, "I just want to buy what I like, no matter what others think." ”
After the ice pier "caught fire", Zhang Wenquan said, "Many people began to understand my collecting behavior and felt that I had foresight. A lot of media reported on me, saying that I was the person with the most 'mound content'. And "Tonghao" sent him a New Year version of the ice pier, which made him feel very warm. These collections are quite "eye-catching". "I didn't expect the ice pier to be so hot now, it was just a hobby to collect." Zhang Wenquan said that more than 8,000 people contacted him on social platforms, and some people wanted him to transfer the ice piers, which he refused. "Every ice pier is hard-won, it's all emotional, and I really love it." Zhang Wenquan said.
Ice pier consumer group
Originally positioned as a "9-year-old age group"
Cao Xue, head of the design team of the Guangzhou Academy of Fine Arts, the mascot of the Beijing Winter Olympics, introduced that the original design idea of the ice pier was to organically combine the elements of representing the national image and the theme of the Winter Olympics ice and snow sports into a visual language and tell a Chinese story. The image of "panda" was chosen because pandas represent China are well known, and the recognition and love of pandas in the world is high. "To put it succinctly, a mascot, at least, is to be loved by people, and then it is possible to spread warmth and friendship."
Choosing a panda means facing a big challenge, and how to make a different panda is a problem. In order not to be out of the ordinary, Cao Xue and his team printed out all the panda design images they collected, pasted thousands of panda images such as dolls and dolls on the wall of the studio, and looked at the door and out every day, "The purpose is not to learn inspiration, but to tell yourself subconsciously: don't learn it." ”
This panda, wearing an ice shell, wearing a five-ring color ice ribbon, and cute, was originally positioned as a consumer group of "9-year-old age group", but it was eventually accepted by all age groups. "On the ice pier, some elements seem to be technical, such as where the ice shell is clamped on the body, how the ice ribbon energy ring on the face is presented, but the overall effect can make all ages like, become a new image of spreading love and warmth, and transmit China's unique traditional culture and aesthetics to the world." Cao Xue admitted, "The popularity of the ice pier has exceeded the team's initial expectations. ”
The design style pokes at young people
The aesthetics of the times are changing
At the large-scale international comprehensive games and expositions held in the mainland, the panda often appears as a mascot - starting with the "hope" image of the 1990 Beijing Asian Games, the Fuwa "Jingjing" of the 2008 Beijing Olympic Games, the "Jinbao" of the first China International Import Expo in 2018, the "orange orange" and "toot" of the 18th World Police and Firefighter Games (World Police Games) held in Chengdu in 2019, and the "ice pier" of the Beijing Winter Olympics, whose design prototypes are all giant pandas.
Over the past 32 years, with the maturity of China's cultural and creative market, the design style of giant pandas has become more and more able to poke into the hearts of young people. On trend platforms such as Xiaohongshu and Station B, some netizens posted sighs: The Asian Games, the Olympic Games and the Winter Olympics "three mascot pandas are getting fatter and fatter"?
In this regard, Cao Xue's interpretation is that the life of the representative people is getting better and better. The different visual impact and influence brought by generations of mascots also show that the aesthetics of this era are changing, "We cannot say that today's design is more advanced than yesterday, we can only say that the aesthetics of the times are changing, the characteristics of the times are more obvious, the colors are more inclined to be small contrasts on the basis of coordination and unity, more abstract, the realism is weak, the so-called avenue to simplicity, which is also a feature of the visual system of the Winter Olympics, which is the result of changes in the country, changes in the times, and cultural self-confidence." ”
The ice pier is hot not only because it was born at the Winter Olympics. Cao Xue believes that the energy it spreads and the mission it completes has gone beyond sports itself. Christopher Durby, director of the Olympic Department of the International Olympic Committee, believes that the ice pier is not only a mascot worth collecting personally, but also a mascot worth collecting by children all over the world. Such an evaluation has obviously brought the mission symbol of the ice pier to transmit love and warmth out of the circle, and this sentence makes me very moved. ”
While considering the positive energy that the image of the Mascot of the Winter Olympics can bring, the consideration of commercialization is also necessary, but Cao Xue stressed that commercialization is the fruit, culture and artistry are the primary considerations, the relationship between the three should be natural, the panda has been conventionally regarded as an element of Chinese culture, how to express, whether people can accept, you need to have artistry, ice shell, face of the ice ribbon energy ring, is an artistic language. Coupled with the means of science and technology, the colors of the five Olympic rings are skillfully integrated into the ice ribbon, and the perfect combination of culture and artistry produces commerciality.
For the success of the ice pier, Cao Xue was relieved while maintaining a sober and transparent thinking. The popularity of the ice pier reflects the progress of China's cultural creation, but it is also undeniable that there are still too few cultural and creative products that are popular and popular in China. "When this craze slowly cools down, others can forget about the ice piers, but we can't. We must turn this experience into rational thinking by summing up this experience. The next step is to continue to tell the Story of China well, to learn from each other, and to continue to take action. ”
observe
Why has Chinese panda become the world's "Internet celebrity"?
Curator, art design scholar, Beijing International Design Week planning director Zeng Hui said in an interview with the Beijing Youth Daily reporter that if the panda is simply used as a mascot system, this theme has been more common, but the key lies in what kind of image and aesthetic value it is given, "We have a lot of things that are selected well with the theme, but in the end we found that they are particularly mediocre and have no novelty, so that the theme is too good to attract attention." ”
Zeng Hui believes that the key to design is creativity, which is a matter of aesthetics, how to create a new aesthetic quality, aesthetic image is the core. The ice pier breaks through the dull, rigid panda image of the past, combined with ice and snow culture, it is easier to accept, "It extracts the characteristics of the panda, but it does not completely restore the form of the panda, or it creates a new panda image, because this image has not been seen in the past." ”
Zeng Hui believes that in contrast, there are many culturally and creative related panda images, just to imitate the panda form itself, without giving new qualities, without any sense of beauty and identity, in this sense, the ice pier is a public "aesthetic education", which is a good start.
Longitudinal comparison of more than 30 years of panda mascot design is not difficult to find, the past panda image is quite anthropomorphic, while today's ice pier is more abstract, "mascots do not have to be anthropomorphic, the previous Olympic Games have many mascots, more is an Olympic spiritual symbol, representing joy, full of enthusiasm, can create a cultural atmosphere." The aesthetic taste and innovative value of the ice pier represent a new image of ice and snow culture, which makes people have a sense of intimacy. The reason why the ice pier can be liked by people is that its image is simple, clean and affinity, and it can indeed bring people a new aesthetic cognition. ”
Analyzing the reasons behind "one pier is difficult to find", Zeng Hui believes that it is the creative design of the ice pier that will create consumption and create a market. From Panpan to Fuwa Jingjing to the ice pier, the times are moving forward, and aesthetics are also progressing. Hope is a flat expression of the last century, including the use of visual language is more traditional.
"The ice pier has brought a new change to people, from the 1990 Asian Games to today, not only the evolution of the panda image, but actually the evolution of the design aesthetic system, which has risen from two-dimensional space to three-dimensional or even multi-dimensional expression, giving a new character." This image is a more international expression of cognition, although the use of Chinese panda material, but in fact it has become the world's panda image, is the world's ice pier, it not only let the Chinese understand and like, but also widely popular in the world. China not only has natural pandas, but also cultural pandas. Zeng Hui said.
memory
The first Olympic mascot was born at the Winter Olympics
Olympic mascots are generally based on representative animal figures from the host country.
The Olympic mascot first appeared at the 10th Winter Olympics in Grenoble, France, in 1968. Skier Shuss Schuss was the first unofficial Olympic mascot for the Winter Olympics. Its designer is local artist M. Lafargue. Shuss Schuss originally meant "high-speed skiing". This half-human, half-sex cartoon skier symbolizes a little elf with a strong will. It is shaped by skiing, with an exaggerated head and a delicate and hard body, a smile of victory on the red smiling face, like the sun illuminating the earth, and like the moon and the stars forming a picture of the sky, depicting the scene of athletes from all over the world in Grenoble in winter.
The Summer Olympic mascot first appeared at the 1972 Munich Olympics. Since then, the mascot has become the tradition of the Olympic Games and has continuously developed into one of the leading factors of the Olympic image, which belongs to the visual communication system and has become an important carrier of Olympic culture, expounding the origin and development of the Olympic mascot.
This group of articles / reporters of this newspaper Shou Penghuan
Co-ordinator/Man Yi Courtesy photo/Xinhua News Agency
Trend Archives
The second lesson of "Tiangong Classroom"
"Ice piers" become props
On the afternoon of March 23, the "Tiangong Classroom" of the Chinese space station was held again, and "space teachers" Zhai Zhigang, Wang Yaping and Ye Guangfu demonstrated the space "ice and snow" experiment, the liquid bridge demonstration experiment, the water and oil separation experiment, and the space parabolic experiment.
In the fourth experimental, turn-over "ice pier", the "ice pier" finale appeared. Wang Yaping threw the "ice pier" ornament forward horizontally, and the "pier" posture, which has always been humble, was particularly light, and several successive "flips" drew a beautiful straight line, standing firmly in Ye Guangfu's hands. In the space station, the "ice pier" ornament is almost unaffected by external forces after being thrown out, maintaining a nearly uniform linear motion.
Wu Dajing public welfare auction
"Golden Pier" auctioned for 920,000
On April 2, the "Dajing Ice and Snow Public Welfare Plan Jindundun Public Welfare Charity Auction Special" was successfully concluded. After the staff of Beijing Poly Auction Network confirmed, the beijing youth daily reporter learned that the exclusive mascot of the Beijing Winter Olympic medalists in this auction, Jindundun, was finally successfully auctioned at a high price of 920,000 yuan, and the proceeds will be directly donated to the China Youth Development Foundation", "Hope Project, Dajing Ice and Snow Public Welfare Plan" to promote youth ice and snow sports.
Speaking about the original intention of auctioning the golden pier and promoting the Dajing Ice and Snow Public Welfare Plan, Wu Dajing said: "Thank you for the support of all parties, thank you to the buyers who participated in the auction, your righteous deeds have helped the Dajing Ice and Snow Public Welfare Plan take the first step. ”
How hot is the ice pier?
Beginning on February 5, outside the flagship store of Winter Olympic commodities in the Gongmei Building in Wangfujing, Beijing, consumers lined up in a kilometer-long line to buy souvenirs from the surrounding areas, and the number of queues reached thousands at the peak.
On February 8, in just 8 days, the sales around the Winter Olympic mascot of the online official flagship store have exceeded tens of millions of yuan.
On February 22, the Quark App released a report on the Winter Olympics, showing that "one household and one pier" became one of the most popular buzzwords during the Winter Olympics.
Data source: Alibaba's "Year of the Tiger Spring Festival Consumption Trend Report", Quark App Winter Olympics Data Report, etc
Finishing / Qiao Ying