On April 11, vivo X Fold was officially released, announcing the advent of vivo's first folding screen product.
As a product that grinds a sword for four years, vivo X Fold was released late, but it is full of sincerity. While solving the pain points of folding screen products, it has not compromised in terms of comprehensive experience such as performance.
Whether it is from the most expensive folding screen hinge, Snapdragon 8 Gen 1 SPU custom flagship chip, or has a large screen comparable to tablets, rich software and smooth system experience, you can see vivo's ingenuity in polishing products.
Behind the slow work, it shows that vivo is user-oriented and wants to create products for the enterprise characteristics. At the time of the rise of the tide of folding screen mobile phones, vivo did not rush to prove itself, and issued folding screen products after that, just to give users a real sense of high-end business flagship.
Four years of grinding a sword and product experience to the end
In recent years, the development momentum of folding screen mobile phones has been in full swing and has become one of the main directions for future development.
As a new track to leverage the high-end market, folding screen mobile phones have attracted the attention of many mobile phone companies. They have ventured into the field, started to lay out and launched their own products. Since 2018, Samsung, Huawei, OPPO, Honor and other enterprises have launched a number of folding products.
Counting up, among the top 5 domestic head mobile phone companies, vivo is the latest to launch a folding screen mobile phone. In many fields, enterprises pay attention to winning quickly, to quickly seize the market, in the folding screen mobile phone such a must-compete place, vivo why is it late?
From the release of vivo X Fold, it can be seen that the reason why vivo launched a folding screen mobile phone late is not a slow shot. Because vivo does not want to simply improve the product layout, but hopes to be able to launch a truly convenient and easy-to-use product for users after full preparation.
In fact, vivo's contact with folding screen mobile phones is not late, but it is one of the earliest manufacturers involved in the development of folding screen mobile phones. As early as 2018, Hu Baishan, executive vice president of Vivo, said in an interview with the media that Vivo has always had research and development tracks on the folding screen, including many special teams and patent layouts.
The reason why the product was not launched quickly is because vivo has been competing with itself, continuing to increase scientific research, hoping to create a product that satisfies itself. Huang Tao, vice president of vivo products, said at the press conference that today, the vivo X series is the 100 million users behind the products of the past ten years, and this vivid and real user is the biggest driving force for its continuous progress.
"Business is about strategy, we have to think about business, but we are not just for business. Products made purely for business will not have a soul and will not impress anyone. Huang Tao said. Vivo's business logic is actually very simple, that is, the user is loaded in his heart, thinks what he thinks, and uses his heart to do what they think is a good product, and exchanges his heart for a heart.
It is understood that in order to crack the pain points of the folding screen in the process of use, vivo has deliberated dozens of versions of the program before and after, and then through continuous denial and improvement, it finally gave a more perfect solution: consumers can enjoy the new experience provided by folding technology without affecting the normal mobile phone experience.
Behind this restraint is vivo's long-term pursuit of thick accumulation, vivo believes that only by doing a good job in products can it win the recognition of consumers. As vivo believes, it is happy to see enterprises launch "black technology" products at the first time, and also hopes that more enterprises can "die with the product experience to the end", only in this way can we actively meet consumers, in order to promote the sustainable development of the industrial chain and promote the benign progress of the industry.
A folding flagship that is really convenient and easy to use
Looking back on the past few years, folding screen mobile phones are not only a symbol of the brand's technical research and development strength, but also a product used by enterprises to test the water market.
Although the base of folding screen mobile phones is very small at present, it is gradually entering the public life with the attitude of high-end mobile phones. According to CINNO Research, global folding screen smartphone sales are expected to reach 15.69 million units in the global market in 2022, an increase of 107% year-on-year, and are expected to exceed 57 million units in 2025.
With the rapid development of the market, folding screen mobile phones are also expected to enter the stage of large-scale development in the future. However, in the process of development, the service life of screens, hinges and performance shortcomings are also restricting the rapid development of folding mobile phones. For example, early folding screen phones will use U-shaped hinges, and customers will have obvious creases after a period of use.
In view of the above pain points, Vivo is deeply engaged in cultivation and committed to change. In vivo's view, folding screen mobile phones should not compromise on many aspects such as use experience and performance because of changes in form. Vivo X Fold is first of all an excellent mobile phone, followed by an excellent folding machine.
In terms of screen, vivo X Fold achieved the world's first 19 Dsiplay Mate performance records, and obtained the overall A+ level of certification, which means that the performance of this screen in the certification has reached the top level of the current industry.
In order to achieve visual coherence when switching between internal and external screens, vivo X Fold adopts the only one in the industry that both internal and external screens support 120Hz high brush + E5 light-emitting materials, and through the combination of software and hardware, the overall user experience of customers is better.
In addition, vivo X Fold is also the industry's first folding screen of internal and external 3D ultrasonic dual-screen fingerprints, which can finally achieve a technological breakthrough without increasing the thickness of the whole machine and without losing reliability, bringing consumers a convenient and elegant unlocking experience.
As a key component of the folding screen mobile phone form, the hinge has also received great attention from vivo. In order to create a hinge that leads the market recognition, Vivo has invested a design and development team that far exceeds the number of straight board machines by three times the number of people to continuously optimize the hinge technology. Vivo X Fold took 12 months, simulated more than 100 times, adjusted the big plan 10 times, opened the mold 7 times, launched the aerospace-grade floating wing hinge, and obtained 150 patents.
In terms of materials, vivo X Fold hinges 174 parts, using six aerospace grade materials, make it more flat, light weight, high strength, able to resist the external impact of a variety of different scenes, and more resistant to bending than the general material, greatly improving the durability of the hinge.
According to Rheinland testing, the vivo X Fold screen can withstand 300,000 folding tests, far exceeding the industry's existing 200,000 bending limit standards, enough for the general consumer to use worry-free during the replacement cycle.
In view of the pain points of screen creases, Vivo adopts zirconium alloy floating plate, compression-resistant and durable UTG glass and the industry's smallest droplet hinge design, so that vivo X Fold crease optimization performance is better, the screen is more flat.
Of course, as a flagship product for business people, vivo has made meticulous considerations in terms of performance, software, size, system and other levels, which can meet the daily needs of daily needs in order to meet the convenient office experience of business people, such as large-screen reading, multi-task split screen, fast screen projection and fast charging and long battery life.
It can be said that vivo X Fold not only comprehensively surpasses the previous folding screen products in terms of screen crease optimization and hinge durability, but also provides all flagship configurations in terms of screen technology, chip performance, endurance, imaging system, etc., truly providing consumers with the use of colleges and universities.
Start the next decade of the X series
Vivo's patience and meticulousness for the product is not only reflected in the vivo X Fold, but also in the entire X has been vividly demonstrated.
Looking back, in 2019, when major mobile phone manufacturers were still struggling for the dual-mode 5G chips of the NSA and SA 5G network standards could not be mass-produced, vivo X30 series and Samsung jointly developed exynos 980, becoming a dual-mode 5G chip that can achieve mass production in the true sense.
Exynos 980 is special in that it was jointly developed by vivo and Samsung chip department for ten months, vivo directly participated in the pre-definition stage of the chip, vivo not only provided many insights in the development process, but also contributed to the internal technology accumulated over the years, making the chip achieve a good performance in performance and impact performance.
This kind of in-depth cooperation has appeared for the first time in the industry, deepening the mutual understanding between terminal manufacturers and chip manufacturers, and also providing new ideas for the future research and development of the industry.
In 2020, the vivo X50 series "stuffed" the micro-gimbal into the mobile phone, realizing the innovation and breakthrough of the mobile phone after optical image stabilization. Vivo X50 series micro-gimbal can achieve stereoscopic stabilization and 100% overall image stabilization of the module, achieve full-frame stability, and the performance in pictures and video shooting is remarkable, truly creating a full-focal intelligent image experience for consumers.
In order to provide consumers with the ultimate image experience, Vivo even carried out cross-border cooperation with professional camera manufacturers. The X60 series truly brings a professional-grade shooting experience to consumers. Through ZEISS optical lenses, ZEISS T* coatings, etc., the X60 series improves complex optical problems such as ghosting, glare, and dispersion common in daily mobile phone photography, greatly improving imaging performance.
Repeated exploration and breakthroughs mean that vivo never stands still, but based on consumer demand, constantly looking at the long term, and dare to continue to challenge itself, focus on product strength, and finally from the homogeneous product competition, out of its own differentiated quality road, but also constantly improve the product layout.
At present, vivo has covered more than 400 million users around the world and served more than 60 countries and regions. Data from IDC and other research companies show that vivo ranked first in the Chinese market with a market share of 21.5% in 2021, with annual shipments of more than 71 million units, an increase of 23.3% year-on-year.
In the high-end field, vivo's achievements are also obvious to all, and its product achievements are directly proportional to R&D investment, and vivo has initially achieved high-end breakthroughs. Data from Counterpoint shows that at the end of 2021, in the price segment of 4,000-5,000 yuan in the Chinese market, Vivo ranked first with a market share of 24.1%.
The high-end breakthrough of technology companies is never easy, this is a marathon without shortcuts, the competition is thick and thin, it is a steady and steady fight. On the occasion of the tenth anniversary of the vivo X series, vivo X Fold carries the past practical experience, it is only the beginning of the vivo X series advanced high-end, while bringing consumers a truly flagship folding mobile phone experience, it will also open the next decade of the X series with non-low-key product power.