"Tide" is an attitude to life, and "tide" can also be a brand posture.
In particular, when "new and fun" has become an important reason for everyone to choose an electric vehicle brand. How to give brands more "tide" images is becoming a topic of concern in the industry.
In the view of Kung Fu Automobile, to become a "tide brand" in the automotive industry, it is necessary to have two characteristics: one is original, with a unique ideological character, style and attitude to life; the other is to lead the trend and is deeply sought after by fans.
Among the many emerging brands, Aeon is undoubtedly one of the few who can play the "tide brand" attribute thoroughly.
Taking the 2022 Spring Fashion Products Conference held by E-An on April 9 as an example, Aeon released three theme series of clothing and fashion products of "Functional Wind", "E-sports Wind" and "Tide Wind" in one go.
Focusing on the three core concepts of "music, games and changeable", Aian integrates the brand genes of "advanced, trendy, fun and high quality".
It is worth noting that Aehan also integrates fashion with technology. Through the king of boxing e-sports competition, Mai Ba K song, modified car camping and other scene-based displays, it will penetrate into the "tide" of the brand DNA and show it vividly.
Since its establishment more than four years ago, with continuous hard-core technological innovation and brand rejuvenation, Aian has formed a "number one technology player" in the minds of consumers and users, and has gained nearly 300,000 car owners.
By creating a user-specific APP, Aeon can not only provide the ultimate service for car owners, but also carry out in-depth user co-creation with the APP as a platform.
It is understood that at present, the cumulative number of fan users of the Eian APP has exceeded 1.14 million, and the monthly shipment of tide products co-created with users has exceeded 15,000 pieces.
The release of Aeon's spring fashion products this time is precisely to play with more young geeks and have more emotional resonance with them.
In order to create this conference, Aeon and car owners and users have experienced more than 100 days of joint efforts, through more than 50 design manuscript revisions and nearly 20 sample proofing, bringing everyone the most design sense of fashion products.
Kung Fu shoots
At present, the fierce competition in the field of new energy intelligent vehicles is not just a technical level. It is also an all-round competition for brands in the field of marketing and promotion.
Whoever can become the most outstanding "tide card" can win more young audiences and lead the new trend of travel life.
Judging from the smart pure electricity sales ranking in March this year, Aeon has become the leader of the new force camp with a single monthly sales of more than 20,000, and successfully transformed "Wei Xiaoli" into "Ai Xiaowei".
Kung Fu Auto also believes that Eian, which can play the "tide brand" element well, constantly sharpen the brand image, and adhere to co-creation with users, will continue to become a "phenomenon-level" brand in the market.