Following the bottom of the PS5 US sales in February, the Uk region has also joined the bottom ranks, and at present, the EU is only germany, a large market that has not been bitten by Microsoft. In response to such a situation, Microsoft has taken the right medicine, and today announced a new marketing method to promote host sales, interested players to take a look at it.
With the arrival of April, sales of Microsoft consoles are growing steadily, and according to our previous report on Ranger, Xbox sales in the EU market surpassed the PlayStation for the first time. But the fly in the ointment is that Germany, as one of the large markets in the European Union, xbox sub-era console sales are not as gratifying as other countries, and as the so-called special special situation is treated, Microsoft is using a unique strategy to win more customers.
Earlier today, Microsoft partnered with GameStop to announce that German players could replace their old Xbox Or other consoles with their old Xbox Series S for some additional fee, and the campaign will continue until May 5. For xbox one x, players will pay 49 euros, but for the PlayStation 4, they only need 19 euros to get the new Xbox Series S. Of course, the main reason why Microsoft dared to do this is Sony's compatibility with its new games. Overall, this trade-in sales strategy, players are very much eating this set, after all, many people have been looking forward to upgrading their old game consoles.
Of course, the essence of Microsoft's strategy is to let more players join the green team. Germany has ignored Xbox consoles for a long time in the past, and Microsoft needs to push its own consoles into the German market to seize the PlayStation's share. How much sales this strategy can bring still need time to witness, but there are also fan messages below the official push, in fact, it is not Microsoft's strategy to be high-end or multi-energy, but Sony has been messing up...
