When General Secretary Xi Jinping inspected Zaoshui County in Shaanxi Province, he praised the local "small fungus, big industry". In fact, in the whole country, there are countless places where "small 'fungus', big industry", yellow cauliflower in Qidong, Hunan, ugly oranges in Pujiang, Sichuan, jujube in Hetian, Xinjiang... The No. 1 document of the Central Committee in 2022 pointed out that "rural industrial revitalization" is the first revitalization task of the rural revitalization strategy, and "big industries" such as Zaoshui fungus will surely blossom in more parts of the country.
It can be said that today everyone is more or less enjoying the dividends brought by the national "rural revitalization" strategy. Among them, there is an industry directly involved in it, which not only enjoys dividends, but also helps the smooth progress of the "rural revitalization" strategy, that is, the logistics and transportation industry. In the field of transportation, the most in-depth "rural revitalization" hinterland is the commercial models such as small cards and micro trucks that are closest to the countryside and closest to farmers. Chang'an, which has the reputation of "leading brand of commercial vehicles", has a variety of small and micro-card products with their own strengths, which are bound to show their fists on the road of "rural revitalization".
The first choice for economic micro-cards is the new leopard T1, cross-king X1
"Rural industry revitalization can not avoid logistics, can not be separated from the right means of transport, now the suburbs, rural roads are getting better and better, our small card, micro card through the complete no problem, very suitable for the 'rural industry revitalization' of the first stick." Hao Ming, general manager of Changan Leapfrog Marketing Company, previously said so in an interview with the First Commercial Vehicle Network. What he said is not wrong at all, now most of the country's rural villages have been connected to cement roads, perhaps some places can not enter the big car, but small, micro trucks these cars are completely stress-free.
Before the launch of Changan New Leopard T1, the economic small micro card was a gap that Changan crossed, so the new Leopard T1 with a starting price of less than 35,000 yuan was well received as soon as it was launched. Don't look at the price is not high, but the new Leopard T1 is the only model in the same class that adopts a non-load-bearing body structure, and the bearing capacity is naturally guaranteed, and the load capacity can reach 1T. The new Leopard T1 is powered by 1.3L gasoline and consumes only 6.4L of fuel per 100 kilometers. In addition, the new Leopard T1 adopts a sedan-based cab, with a stylish and atmospheric appearance and a simple and comfortable interior. In terms of safety, the pointed three-layer anti-collision design of the new Leopard T1 + front wheel front, non-load-bearing girder chassis structure, independent gantry, front disc rear drum + ABS + EBD + dual-circuit vacuum assist braking system. It can be said that the new leopard T1, as the cheapest micro card in the Chang'an series, can be called the "king of cost performance" in the micro card industry.
If the carrying capacity needs to be higher, then the cross-king X1, which only sells for more than 40,000 yuan, will be a good choice. The Cross King X1 was upgraded from the new Leopard Mini chassis and positioned as a straight-beam heavy-duty microcard. Focus on meeting the needs of large and micro card users, taking into account the upgrading needs of low-end small micro cards and tricycles users. Cross Wang X1 is a non-bearing body structure, the use of light truck type straight through girder, the frame is strong, heavy goods are more reliable; across the King X1 equipped with Liuji 1.3L, Dongan 1.6L two gasoline power, is the first 1.6L gasoline high horsepower model in the field of micro trucks, the power level is the same level of the best, 100 km fuel consumption of 6.7L, the average per kilometer of fuel money less than 6 mao, economic performance is visible to the naked eye. Spanning the King X1 single row is up to 3050mm, double row is 2710mm, with large space and much more installation.
If it is said that the new Leopard T1 with relatively small carrying capacity and the "position" of the cross-Wang X1 are more in the countryside and towns, then There are some models in Chang'an Span that can not only be active in the townships, but also under the role of the "blue brand new regulations", TA can even undertake the role of a part of the light trucks, and begin to be active in the suburbs and urban logistics.
Product compliance is king A variety of heavy-duty small, micro-card products work together to attack
On March 1, the "Blue Brand New Regulations" began to be officially implemented, which made those enterprises that have always taken compliance management as their responsibility breathe a sigh of relief, and also made the compliance products on the market usher in the spring.
"The new blue brand regulations not only have no adverse impact on Chang'an leapfrog, but also benefit Changan leapfrogging, because most of our products are fully in line with the requirements of the new regulations." Hao Ming said in the interview: "The new regulations will make some light truck users turn to micro cards, small cards and small light cards. Hao Ming analyzed that Chang'an spans a number of products just in this range.
In order to undertake the market share belonging to light trucks, it must be able to handle the carrying capacity. At present, Changan Span has new Leopard T3, New Leopard T5, Cross King X3, Cross King X5 and other models to choose from. According to the different customer use scenarios, the demand for vehicle chassis strength and bump resistance is also different, and there are both non-load-bearing body and load-bearing body in these products.
Among them, Changan New Leopard T3 is a bearer micro card, positioned as a wide weight load large micro card, and it is also the first bearer micro card in Changan spanning. The New Leopard T3 is powered by two gasoline models, Liuji 1.3L and Dongan 1.6L. According to Hao Ming, Chang'an Leapfrog carried out a triple upgrade of "lowering, lowering weight and speeding up" on the new Leopard T3 last year, and the upgraded version of the new Leopard T3 continued to exert strength in the second half of last year, and the cumulative sales in the first two months of this year increased by 25% year-on-year, and the momentum was very strong.
In addition to the carrier-bearing model New Leopard T3, the non-load-bearing cross-king X3, X5, and new Leopard T5 are three products with stronger load capacity; among them, the strongest load capacity is the cross-king X5 plus. At the same time, these products also provide a wealth of cargo compartment configuration, spanning the king X3 and new leopard T5 cargo compartment length can reach 3.3 meters, across the king X5 longest cargo compartment can reach 3.6 meters, loading space is very powerful.
In the area of undertaking the demand for light trucks, it is not enough to upgrade the original products, and Changan Span has also specially developed new products for this purpose.
The family's most "strong" leapfrog D5 micro-car market "subversive" spans the King F3
Chang'an Leapfrog's layout for the new rules for blue cards was launched more than two years ago. "After the 'big ton small standard' incident in 2019, the industry judged that the state would introduce corresponding regulations, so we began to develop corresponding models." The corresponding model that Hao Ming said is Changan Leapfrog's current star product in the field of small light trucks - Leapfrog D5.
The cargo compartment of the spanner D5 is up to 3950mm, the cargo box structure is close to light trucks, the bearing capacity is strong, and it is a small light truck with large space and heavy loads. The Leapfrog D5 currently has gasoline and diesel and natural gas power options available. Diesel and gasoline power are equipped with Liuji 2.0 Li-VVT engine and Yunnei Dulwich D20 engine, respectively, and natural gas power is equipped with LJ418Q6CNG engine, matching the choice of different users. "Heavy load, compliance, flexibility" is the innate advantage of the leapfrog D5, as a key model of Changan to cross 2022, the leapfrog D5 is the most "strong" in the Changan span family. It is reported that Changan Leapfrog will also launch a new energy model of leapfrog D5 in July this year.
In addition to small cards and micro cards, pickup trucks are actually zero-distance with the countryside, and pickup trucks are also one of the business priorities of Changan across the future. Carrying goods effectively, traveling comfortably, business and passenger Chang'an cross Wang F3 small pickup truck, with ultra-high-strength body structure, front-mounted rear drive, 215 ultra-wide tread, bearing capacity comparable to traditional micro trucks, and has completed a 2-ton 30,000-kilometer durability test without fault, reliability is guaranteed. Leapfrog King F3 shoulders the mission of Changan to "cultivate small pickup trucks into subversives in the micro-car market", which is a good helper to buy, use, and get rich with high cost performance.
epilogue
In fact, whether it is the "rural revitalization" strategy or the "blue brand new regulations", the external environment of the market is always dynamic, and the only way to continue to win the market is to let the products always meet the demand, which requires continuous renewal and upgrading. As Hao Ming said, "Making products continue to rejuvenate is the secret of Changan's leapfrogging the 'big market'." "In the field of small micro cards and micro customers, in 2022, Changan Leapfrog will also launch a number of upgraded products. In addition to the above-mentioned leapfrog D5 new energy model, the next step will be to launch the leapfrog star V7 new energy model and the new leopard X3 new energy model to improve the new energy section. There will also be an upgraded version that spans the King X3 and the New Leopard T3, and a diesel version of the New Leopard X5.
Chang'an Leapfrog is practicing its corporate mission of "creating a rich and happy life with millions of users" with an increasingly rich product matrix, and while helping the national "rural revitalization" strategy, it is also sharing the dividends brought by "rural revitalization" with users.