Can the "open world" of automobiles "fall to the altar" like Hidego Miyazaki

Text | Joey

For the "Soul" series players, the current period must be replaced by Hidetaka Miyazaki and George W. Bush. R· R. Martin's new work, "Eldon's Circle of Law", which is full of "malice", gives the sadistic death to the happy time.

But you have to admit that people always change. As they age, people who were originally hard-hearted will also become soft and compassionate. This time, Hidetaka Miyazaki no longer stubbornly insisted on a linear narrative structure like "Bloodborne Curse", "Dark Souls", and "Only Wolf", but followed the trend of the times and created an open world.

What are the benefits of an open world? The bosses who could have tortured your "hand crippled" for the rest of your life are no longer the door panels stuck on your happy road. In a world of extreme freedom, you can hunt for all treasures and push your abilities to the limit in your favorite way. Turning his head and having the strength to teach these pesky "Big Loone" holders a lesson.

Although when "Elden's Ring of Law" was not yet released, people basically held a disapproving attitude towards Miyazaki Hidetaka's awareness of this improvement, opened the adjustment of the pattern, and even predicted that it was very likely that he would fall off the altar after this battle.

But the truth is, as soon as the game was released, it received rave reviews. Because of the higher degree of freedom and friendlier AI settings, it can greatly enrich the gameplay, let everyone experience a new world of free combination and higher openness, and finally go through twists and turns, crowned the "King of Eldon", and create their own era.

Therefore, Hidetaka Miyazaki, who was controversial and suspected of falling to the altar this time, unsurprisingly rose again. Once again, he's got his creative ideas and keen insight into the needs of his players – he's on the altar!

In fact, almost all people who are making products and polishing their works are trying to understand what the needs of users are. On this road of "becoming a king", no one will pass the customs in one go. What they have to face is the squeeze of fierce competition in the market, as well as a huge number of accidents and "malice" hidden in the corners and shadows.

To put it simply, it is from the subjective likes and dislikes, often not the pulse of the market. If you want to truly understand and understand the needs of users, blindly guessing the "linear narrative" product planning and manufacturing route seems to be the only route in the past.

But I always like to say: times have changed.

There is no doubt that the lean production route created by Kiichiro Toyoda and Ichi Ono has become a breakthrough in intensive cost and efficient production in the assembly line production model in the past era. In this mode, the production efficiency is greatly improved and the waste of resources is greatly reduced. But now, the car production form, which was founded decades ago, is obviously a bit out of step. Because of the "linear narrative" and step-by-step approach, it is no longer possible to meet the increasingly unrestrained and diversified needs of young consumers.

Customization seems to be the best way to address this need. But customization, for the automobile industry, which has a strong industrial system, how easy is it to talk about? In the past, personalized customization basically belonged to a minority. Under this demand, two customization models have emerged.

The first is the official modification, such as BMW's official customization, which can transform ordinary BMW models into powerful M-series models. The second is the "outside the system" customized routes, such as ALPINA can become a more radical choice for BMW owners (not long ago, ALPINA, like AMG, was officially acquired by BMW and became a part of the manufacturer system). But this is still only the choice of a small group of people, neither escaping the customized form of the package, nor can it keep the wallet that may not have a long health bar.

Therefore, the transformation of "customization" into "customization" has become an important way to open the door to the open world of automobiles. In the usual sense, "customization" and "customization", in fact, the difference is only in the expression. But in my opinion, it means that from the manufacturer's package customization, it has changed to a higher dimension of free-style customization by customer needs. In a large sense, it can be seen as an upgrade to lean production.

In fact, this is not too new to play. As early as a few years ago, SAIC Maxus once walked such a path. They disassemble the parts of the car into many modules, which are freely selected by the user, and finally assembled into a car that truly meets their own needs and preferences. Under such free combination conditions, different configurations can be selected, and different seating patterns (such as six seats and seven seats) can also be selected.

When these same or similar configurations are composed to a certain number, the production line can be opened and production can be carried out. You see, isn't this a good example of lean production combined with customized demand to form an "open world"?

Of course, if SAIC Maxus played earlier, combined with the market influence and market share at that time, it was more inclined to test the nature of the water. Then in today's era of pure electrification and trolleys, the timing may be more appropriate.

Just last night, Wuling Hongguang MINIEV, which has already played the personalization and trend of flowers, once again played a flower work, and they launched a Wuling Hongguang MINIEV GAMEBOY version of the model (this new model is in the price range of 55,800 to 69,800, there are two versions and two kinds of endurance, a total of four cars).

So, your question now may be, what does Wuling Hongguang MINIEV GAMEBOY have to do with the open world you said.

First of all, I have to say that as far as Wuling Hongguang MINIEV is concerned, it is already synonymous with the ever-changing fashion trend. Before the GAMEBOY version, In addition to various colors and various painted models, Wuling Hongguang MINIEV also launched a convertible version of the model, as well as a six-tire pickup version. There is no doubt that if anyone has played the micro-electric car to a new realm, Wuling Hongguang deserves it.

Therefore, you should not be surprised by this GAMEBOY model that uses black and red colors to reflect the avant-garde elements, adopts a competitive atmosphere to create a sense of fashion, and resonates with young people who love to play games. Yes, the new color scheme and the interior atmosphere of esports are indeed an important selling point of this car. But more importantly, it opens up a whole new open world.

According to the official caliber of Wuling Hongguang, this GAMEBOY model in addition to the launch of hurricane phantom, jungle crossing, interstellar roaming, party sweetheart four theme cars, that is, I said the official customized version before. Individual customization options oriented towards customer needs have also been introduced.

Through Wuling Hongguang's LING LAB platform, every user who wants to drive a unique MINIEV GAMEBOY model can freely assemble and optionally. Nine category kits, including practical luggage, personalized car stickers, theme color films, exclusive wheel covers, etc., will be able to generate more than 100,000 different personalized models for users through arrangement and combination.

If you think that at this stage, this is still a product gimmick, and there will be no more people involved in the design of DIY in the actual operation process, you may underestimate the enthusiasm of young people for "open world" and creating by hand.

Up to now, more than 150,000 players have created their own creations on the LING LAB platform, generating 430,354 personalized creations. That is to say, if they buy a car (the current order for this model has exceeded 30,000 units), they will have their own MINIEV GAMEBOY model. And if someone recognizes and loves their design, it is also possible to choose such a design when buying a car.

In the future, SAIC-GM-Wuling will arrange the LING LAB offline experience zone in 246 stores in 198 cities across the country, so that more people can design and experience online, so that the "open world" of customized cars will form a complete closed loop.

In fact, for many manufacturers, the diversification of automotive product strategies has gradually become the mainstream. Conservative old car companies will create two different sets of exterior accessories (representing luxury and sports respectively) on a certain model to match the needs of different people; more energetic, they are willing to launch a certain number of accessories for consumers to choose. But overall, these are still "linear narrative" mindsets, differing only by the introduction of multiple branching routes.

However, for the WULING Hongguang MINIEV GAMEBOY edition and the LING LAB launched by the manufacturer, a more ambitious and more possible open world is more attractive to consumers.

In terms of status alone, Wuling Hongguang's MINIEV product line has relied on sales in the field of micro-electric vehicles, and it deserves to sit on the altar. Therefore, the question now is only whether Wuling Hongguang MINIEV GAMEBOY, which changed the "linear narrative" to "open world", can rely on the pattern of being more open and once again "fall onto the altar"? Obviously, this is a particularly interesting thing to keep an eye on in the future.