BYD: Stopped selling fuel vehicles? It's simple

Written by | Chu Yunwen

Image | Internet

New energy has become the main direction of future automobile development, in this regardless of whether the future new energy is electricity, hydrogen or what does not emit carbon substances, it is certain that from the planning of many brands, fuel vehicles seem to be saying goodbye to us in the near future.

This is a frustrating news for a large number of people, not to mention the current height of automobile development for more than a hundred years, the emotional factors are regrettable, and the new anxiety brought about by the current mainstream new energy direction of pure electric is difficult to break up with fuel vehicles.

However, in the face of general trends and national policies, we must have our own attitudes and plans, so we have seen the timetable for stopping the sale of fuel vehicles given by various brands.

Let's sort out the brands that give the timetable for discontinuing the sale of fuel vehicles, Ford announced that it will achieve zero emissions of all products in Europe by 2026 and full electrification by 2030; similarly, BMW plans to achieve full electrification in the European Union in 2030.

Toyota Motor plans to achieve full electrification with europe, north America and the Chinese market in 2030, which does not mention the Japanese domestic market, after all, President Akio Toyoda insisted that Japan is not suitable for the development of pure electric vehicles in his previous external speech.

In addition, the Volkswagen brand pushed this goal back five years, with plans to stop selling fuel vehicles in 2035; general motors, which will begin to transition to all-electric products in 2035; and Honda pushed back the suspension of this fuel vehicle to 2040.

Overseas car companies seem to have put the suspension plan after 2030, and relatively speaking, independent brands are much more aggressive, such as BAIC and Changan, which plan to stop selling fuel vehicles in 2025. BYD, on the other hand, has officially announced its suspension of sales at the beginning of April 2022.

When many overseas brands are still hyping up their future plans, or expressing the brand's own inseparable feelings with fuel vehicles, this independent brand has become the first car brand to stop selling fuel vehicles through a paper announcement.

It said in the announcement: "Focusing on the national 'double carbon' strategic goal and green development concept, BYD Automobile will stop the production of fuel vehicles from March 2022 and will focus on pure electric and plug-in hybrid vehicles in the future." However, it will continue to provide services and after-sales protection for existing fuel vehicle users. ”

For everyone, this may seem like a rather sudden decision, but for BYD, it seems to be a decision that can be made "easily".

If you often pay attention to the BYD brand, you will find that the presence of its traditional fuel vehicles is not high, which is a relatively large difference between BYD and other independent brands, from the current data, in 2021, of all the models sold, traditional fuel vehicles account for only 5%.

Therefore, such a sales structure, for BYD, abandoning fuel vehicles seems to be a decision that should be made as soon as possible.

From the data of recent times, BYD's DM-i super hybrid series products and EV models almost equally divided all sales, taking March as an example, BYD's full series sales of 104338 units, of which DM models were 50674 units and EV sales were 53664 units.

Among them, the DM model is actually the market where BYD fuel vehicles should be located, more economical late use, more quality hybrid texture, with the price of the same level of fuel version, at once let DM products occupy the market.

In fact, BYD's DM series is to replace the fuel vehicle and born, the initial plug-in hybrid in the country has not been recognized by consumers, a large part of the reason is that the technology at that time made it higher in the case of feeding, and the way of slow charging and charging is somewhat chicken, but these problems have been solved at the moment.

DM officially spread among consumers should be the event that Tang DM and the "various immortals" accelerated in a straight line at that time, whether it was the marketing strategy that the official came up with or the execution party changed the organization of this activity, although there were some exaggerated ingredients, but the effect was surprisingly good.

Since then, more and more BYD hybrid products have appeared in the streets and alleys of all parts of the country, and after several years of development, the price of mainstream DM models in the market has also increased from more than 200,000 to more than 100,000, which is already the price range that the general public can afford.

The traditional impression of the high price of hybrid models no longer exists, but the production line of fuel vehicles and the CURRENT BYD-main DM-i super hybrid common line production, and DM-i models are now encountering the problem of order queuing, and stopping the sales and production of fuel vehicles can also alleviate the problem of hybrid product production capacity to a certain extent.

And BYD actually seized the early advantage of new energy transformation, at that time, who could have imagined that more than a decade later, BYD could come to such a head brand position.

At that time, BYD was more of a reverse development product, such as F3, the follow-up BYD "electric shock" time node is also relatively early, such as when the independent brand concentrated firepower to overcome the internal combustion engine, BYD began to develop DM models, and in the field of pure electricity, BYD is also a pioneer.

So when China began to rapidly promote new energy products, BYD already has enough technical reserves and product reserves, and it can be seen that it has formed a nearly complete new energy product line.

In fact, 2021 can be seen as the first year of hybridization of independent brands, BYD's DM-i, Changan's iDD, Geely's Thunder, Great Wall's DHT, independent brands have led a number of joint venture brands in the field of hybridization, and the market position of Toyota and Honda that laid out hybrids early has begun to be eroded by independent brands.

The above hybrid systems have a wide range of product coverage under their brands, so most of the independent brands mentioned at the beginning will stop selling fuel vehicles around 2025.

So what can BYD bring to itself when it is the first to release this information to the public?

First, it is to announce a signal to the outside world, I have enough confidence in my own new energy products, only do not rely on traditional fuel vehicles to make profits, can I say goodbye to them in a dashing manner, why do brands like Ford Volkswagen have to postpone the suspension of fuel vehicles? Because they can't just watch their main profit points come out of the door.

The second point, BYD also took this opportunity to give itself a brand to continue to rise, we all know that usually in the same level of products, the price of hybrid or pure electricity is higher, after all, the cost is in front of you, and now this time node to get rid of the fuel car is actually to get rid of the "low-end" part of their own brand.

At present, in the C-class car, BYD Han has been dividing the market with BBA, and has been ranked in the top three in many monthly sales lists, and the price of this car is also more than our previous understanding of BYD, so there is reason to believe that since consumers can recognize the pricing of the brand, then when there are higher-level products launched in the follow-up, consumers also pay for it.

This is actually what many independent brands are doing, and now in the eyes of consumers, the brand is not like the previous place, relatively speaking, people pay more attention to what the product can bring to us?

At present, many independent brands have set the price at about 300,000, you know, only 4 years ago, when the price came to about 200,000, there will be consumers who say that their price has reached the ceiling, and now, the new power brand 300,000, 400,000 products abound, and is still rising.

This is actually relying on the direction of new energy development to make themselves take the opportunity to overtake in the corner, if you rely on traditional fuel vehicles to impact the high-end, obviously difficult, first, the technology can not get those traditional car companies with a hundred years of accumulation, second, the brand value behind the lack of historical and cultural support.

Therefore, it seems to be a waste of time to entangle with other brands in the field of fuel vehicles, since it can open up the gap with competitors in new areas, then focusing more on a certain type of product can obviously make the brand have a better momentum of development.

It is reported that BYD will launch more high-end products in the follow-up, and the product price range will also directly enter the range of more than 500,000, to be honest, it is still looking forward to it. 【iDailycar】