In May 2021, the world's first evolvable supercar SUV, the HiPhi X, was delivered. Half a year later, the Chinese auto market was born "Gaohe phenomenon", which was established less than 4 years ago, not only competing with old luxury cars such as Porsche and BBA, but also winning the champion of the luxury brand electric vehicle sales list of more than 500,000 yuan in the second half of 2021 by virtue of hard power.
Such hard power can't help but make people wonder, as a high-net-worth person who has the ultimate pursuit of luxury car brands, what are the reasons why many consumers choose Gaohe Automobile? Today, we will approach the owner of Gaohe and see the story behind this "two-way choice".
Co-creation defines value
In a survey report on the brand tendencies of China's high-net-worth individuals, 90% of high-net-worth individuals are willing to consider buying an electric car. For excellent products, they prefer to participate in the use and interaction process, as a high-net-worth group of high-net-worth people to enter the High-Hed Automobile, the "user co-creation" into the brand creation concept, so as to continuously improve the product software and system value.
When it comes to creation, there may not be any car brand that provides the greatest creative space for car owners like Gaohe Automobile. Among them, the most prominent is the "HiPhi Play" created by Gaohe Automobile, where users can use their imagination to create their own unique IP through "scene cards", and create content covering dozens of car scenes such as self-driving trips, camping, and daily commuting.
Taking the "electronic firecracker" scene card as an example, in the past New Year festival, affected by the policy of "banning fireworks and prohibiting the release of fireworks", celebrating the Spring Festival in the city always seems to be less "New Year's flavor", and the "HiPhi Play enthusiasts" of Gaohe Automobile have taken a different path, through the combination of "electronic firecrackers + custom sound effects", celebrating a circle and unique Tiger Year Spring Festival, such a scene card once created, quickly spread in the HiPhi X car owner group, Even a phenomenon-level spread has occurred, and the circle-breaking integration of science and technology and humanities has been successfully realized.
Coincidentally, the same thing happened during the 2021 European Championship, many owners of Gaohe cars are also deep "football fans", and being able to watch football games anytime and anywhere is a pleasure that many fans dream of. Shanghai car owner Su Su lingshi moved, adding the option of "one-click watching the ball" to the scene card and releasing it to all users. This initiative has been echoed, more than 1,000 riders have downloaded relevant scene cards, and for a time, watching the ball in the car has become a popular trend among the owners of Gaohe.
It is not difficult to see that after obtaining the identity of high-end car owners, more and more consumers are undergoing a change of role, from ordinary travelers to participants in action. It is also the blessing of the identity of high-net-worth people that makes their whimsical ideas can be targeted, and through brands and products, they have been recognized by more people.
As we all know, on the way to travel, the Qinghai-Tibet Line has become a travel mecca for many self-driving enthusiasts with its unique geomorphological characteristics, and Qingdao car owner Eric is no exception. With a high-performance power system 650km long endurance, as well as 45 minutes of charging 80% of the performance of the bottom, Eric's family of three driving Gaohe HiPhi X successfully embarked on the Qingdao - Lhasa self-driving journey, everywhere along the way, Eric Mommy has recorded the bits and pieces on the road in the form of blockbuster + App update stickers, not only in the Gaohe App community with more riders to share the joy of travel, but also successfully recorded the continuous charging power of the entire Qinghai-Tibet Line and the Sichuan-Tibet Line. It became a model template for later car owners to travel.
Approaching Gaohe Automobile, you will find that "co-creation defines value" has penetrated into the genes of this nascent brand. Car owners are no longer simple vehicle users, but are moving towards the participation and formulation of travel products.
Deeply link users
The charm of Gaohe cars is unstoppable. Not long ago, a young car owner named "LUCA9977" from Chengdu, after personally experiencing the comfortable travel of Gaohe Automobile, invited 10 partners and friends in his life and work to try and experience the peak performance and technological texture of Gaohe Automobile with him. At the same time, thanks to the unique geographical conditions of Chengdu, in the subsequent Chengdu Auto Show, LUCA9977 also took the initiative to assume the identity of the brand ambassador HiPhi Director, sparing no effort to share its car experience and experience with the audience. Such heartfelt publicity and promotion can't help but make us wonder, what kind of group of people are the owners of gaohe, and what kind of life mode?
High-end owners have a common feature: high net worth. They are the new rich in the Chinese market, and the trend of younger and more diversified is gradually becoming prominent. As entrepreneurs in emerging industries, they not only achieve financial freedom and freedom of behavior, but also realize the imagination of "future life". Cars are an integral part of their "high net worth life".
Many high-end car owners, the first car in their lives are "not rich or expensive", driving luxury cars, they have a higher pursuit of future cars, but also hope to have such a car, can meet the "creative desire" of car owners.
At the "Like to Create" spring conference just held by Gaohe Automobile, we had the opportunity to observe the owners of Gaohe cars up close, and we were able to paint a portrait of the people who chose Gaohe Automobile. In the words of founder Ding Lei, every seemingly ordinary life has the potential to go great. And Gaohe Automobile is good at tapping the shining points of every ordinary person and letting them play the music of their own lives.
Venessa is an art healer, after becoming a high-end car owner, she seems to have a clearer understanding of her identity, in the process of contact with customers, can be more from each other's point of view, to feel a different pluralistic world, High-tech auto "like to create" influence, is infecting this car owner with a special profession, special tentacles, she in a series of modifications and upgrades, experienced the precious value of "two-way healing", and let more people get healed.
There are also many leaders from all walks of life among the owners of Gaohe, and Chen Kai is also one of them. In the outdoor lighting industry, innovation is a very valuable technical strength, if you want to lead the global technology, you must always maintain fresh inspiration and creative sources. Rarely, the brand concept of Gaohe Automobile coincides with Chen Kai, and through the collision of cross-field thinking, Chen Kai began to experience more and more deeply the fresh blood brought to him by "creativity".
Unlike Chen Kai, Xu Genyan is an ordinary health and aesthetic expert, who has to contact all kinds of different groups of people every day, and he unexpectedly found that everyone actually has their own line, perhaps without too much innovation, the new law of order is hidden in the corner of the details, "creation", so that Xu Genyan becomes more sensitive and changeable.
It is such a group of "like to create" users, brought together through Gaohe Automobile, they have established an inner order here, and they have felt the changes in the diversified world through Gaohe Automobile, and finally opened a new empowerment.
Gaohe Automobile was born because of "creation" and is powerful because of "like to create".
Loves to create the future
The ever-changing co-creation experience is derived from Gaohe Automobile's "HiPhi Play", which opens up more and richer scene experiences, and the world's first graphical development tool for intelligent vehicle applications born from this has opened a new co-creation process for Gaohe Automobile.
"There will be a thousand Hamlets in the eyes of a thousand readers", not only is it an artistic image, everyone can extend the ever-changing virtual scene through their own imagination. What Gaohe Automobile has to do is that every time it undergoes a modification, it is given more missions and responsibilities, and finally achieves the true meaning of "harmony and difference".
HiPhi Play is built on the H-SOA superbody electrical and electronic architecture, contains six computing platforms and Gigabit Ethernet, and achieves a separation of hardware and software during the development of software middleware. In layman's terms, like Apple's mobile phone, the App can be unified invocation of more than 500 sensors and more than 300 electronic control actuators, so as to develop many vehicle intelligent applications, adapt to and even create new use scenarios, and scene cards came into being.
Not only that, Gaohe Auto's scene card can also be tested online, when the user sends out different car scene requirements, the scene card can be targeted matching, users can enjoy a high degree of development freedom here, as well as a deep co-creation experience.
A very intimate detail proves how Gaohe Automobile uses "user thinking" to create. In the Gaohe HiPhi X4 seat version, the car zhidong refrigerator provides 0 °C, 7 °C, 15 °C three-gear temperature regulation, and as we all know, 7 °C is the best drinking temperature of champagne, when the luxury champagne cup Toga champagne cup slowly pushed out electrically, the whole car creates a full sense of ceremony atmosphere, the owner can open the noble and exquisite life pursuit at any time in the car.
In the whole series of evolutionary creation of Gaohe Automobile, such real car scenes abound. The car refrigerator is actually just a microcosm, reflecting the car-making process of Gaohe Automobile from "software-defined car" to "user-defined car". Ding Lei once made it clear in public, "We hope that the product can be given to the user first, meet the user's car needs, and do a good job for the user first." ”
Choose one thing for a lifetime, not for the prosperity of the easy ingenuity. Today, HiPhi X has ushered in 4 OTAs in just 9 months of delivery, and nearly 500 function points have been updated and upgraded. Standing at the new starting point of the first anniversary of the listing, Gaohe HiPhi OS is also about to experience the 5th OTA, and this time the updated content is unprecedented as high as 325 new or optimized function points, and many sections such as human-computer interaction, visual design, intelligent scenes, car safety, entertainment units and so on will achieve multiple evolutions. Gaohe Automobile has also played a digital travel experience label of "more convenient, more comfortable and more intelligent", and every Owner of Gaohe Automobile can experience the upgraded HiPhi X here. Commonly used and constantly new, it is the consistent perception of many high-end car owners after buying a car.
The evolution of Gaohe automobiles is far beyond our imagination. From "wanting to go higher" to "liking to create", Gaohe Automobile has never stopped, and at the spring conference, this new life called HiPhi Z GT is speeding forward with unlimited creativity. "Not being bound by the price and giving up quality" is the consistent pursuit of Gaohe Automobile, and at the moment, this new achievement that "likes to create" is moving forward on the road to renewal.
It's a car headed for the future that loves to create, and closely links Gaohe with its users. With such a driving force, while grasping the resonance of users, It also allows Gaohe Automobile to continue to evolve and evolve, always going to the forefront of the times.
epilogue:
By visiting the "creative" players, we can feel their "imagination" and the charm of "infinite creation". The role played by Gaohe is not only a car, but also a creative platform for serving all mankind by working with users to make the travel scene smarter, more convenient and more future.
In the era of intelligent cars, every day's changes are dizzying, in the fierce market competition, we also made a new wish for Gaohe Automobile: I hope that this creative car can create more new worlds with users, and finally realize the corporate vision of changing the future travel of human beings. The road is obstructed and long, and the line is coming. Encourage with Gaohe!