In the Internet era, smart phones have become an indispensable device in our lives, whether it is communication, travel, consumption, or watching hot information, etc., are closely related to mobile phones, mobile phones have become a just need in our lives.
After the rise of the smart phone industry, after years of fierce business battles, there are currently giant mobile phone manufacturers such as Apple, Huawei, OPPO, vivo, xiaomi, and Samsung in the market. In addition to the mobile phone industry, these giant manufacturers have also jointly promoted the development of other smart electronic equipment industries, the most obvious of which is the headphone industry.
Originally as an accessory for mobile phones, wired headphones were sold to consumers along with mobile phones, but with the advent of the TWS headset era, the wired headset market was gradually squeezed, and TWS headsets became the new favorite of the headphone industry. Not long after, Apple has announced the cancellation of the 3.5mm audio interface of the iPhone 7, and the purchase of mobile phones will no longer give away headphones, and many mobile phone manufacturers have followed.
So what are the phones on the market that don't have headphones? Why do mobile phone manufacturers do this? What industry opportunities will be brought about by mobile phone manufacturers after the cancellation of standard headphones? This article will analyze these problems~
94.53% of mobile phones have canceled the cable headset that comes with it
According to the statistics of I Love Audio Network, 94.53% of the 128 mobile phones of the top 10 brands have canceled the random wired headphones, and 5.47% of the mobile phones have standard headphones.
Among the number of headphones sold by major mobile phone manufacturers, Huawei has the largest number of 7 models; followed by Honor and OPPO, which are 6; realme and Millet have 5; Apple and OnePlus have 4; Meizu has 3; Samsung and Vivo have 2.
The number of TWS headsets sold by major mobile phone manufacturers is shown in the figure above, the most is OPPO, there are 6 models; followed by Huawei, realme, millet, there are 5 models; Apple, Glory, OnePlus have 3 models; Meizu, Samsung, Vivo has 2 models.
Which phones have been removed from the headset on the market
I love audio network from the major mobile phone brands of Tmall flagship store query, summarized Apple, Glory, Huawei, Meizu, OnePlus, OPPO, realme, Samsung, vivo, millet and other mobile phones that do not have standard headphones, the summary results are as follows:
Apple's iPhone 11, iPhone 12, iPhone SE, iPhone 13, iPhone 13 Pro and other 5 mobile phones on sale have not been equipped with headphones as standard. Apple's headphones sold in the official Tmall flagship store are: AirPods Max, AirPods Pro, AirPods 3, AirPods 2 and other 4 models.
Honor Magic series, HONOR series, Honor play series, Honor pro-selection series, Honor X series, Honor Play series and other 6 series of mobile phones on sale are not equipped with headphones as standard. The headphones sold in the official flagship store of Honor Tmall are: Honor Earbuds X2, Honor Classic Headphones AM33, Earbuds 3 Pro, Honor xSport Pro, Honor AM115, FlyPods Youth Edition 6 models.
Huawei's tmall official flagship store shows that in addition to the Mate series, mobile phones of the P series, nova series, and enjoyment series do not have headphones. The headphones on sale are: FreeBuds 4E, FreeBuds 4i, FreeBuds Pro, FreeBuds Lipstick, FreeBuds 4, Huawei FreeLace, Huawei Classic Headphones CM33.
Meizu's Tmall official flagship store sells Meizu 18s, Meizu Blue 10, Meizu 18s Pro, Meizu 18X, Meizu 17, Meizu 17 Pro and other mobile phones are not equipped with headphones as standard. The headphones sold in the store are: Meizu blueus, Meizu POP Pro, Meizu LP21C.
OnePlus's Tmall official flagship store sells one plus 10 Pro, one plus 9RT, one plus 9 Pro and other mobile phones do not come standard with headphones. The headphones sold in the store are: Oneplus Buds Z2, OnePlus Buds Pro, OnePlus Buds, OnePlus Silver Ear 2T and so on.
OppoFind series, Reno series, K series, A series are not equipped with headphones. The headphones sold in the Tmall flagship store are: OPPO Enco X, OPPO Enco Air, OPPO Enco Air Smart Edition, OPPO Enco Free2, OPPO Enco W51, OPPO Enco W31.
Realme's Tmall official flagship store GT series, GT Neo series, Q series a total of 8 mobile phones do not come with headphones. The headphones sold in the store are: Buds Air 3, Buds Air 2, Buds Q2s, Buds Air 2 Neo, Buds Air Pro.
Samsung's official Tmall flagship store shows that all mobile phones such as the Samsung Galaxy S22 series, Galaxy S21 series, Galaxy S20 FE, Galaxy A52, W22, Galaxy Z Fold3 and so on are not equipped with headphones. The headphones sold in the store are: Galaxy Buds Pro, Galaxy Buds2.
Vivo Tmall's official flagship store shows that thin and light S series, high-energy T series, Y series mobile phones are not equipped with headphones as standard. The headphones sold in the store are: vivo TWS 2, vivo TWS 2e.
According to the official flagship store of Xiaomi Tmall, all mobile phones on sale such as Xiaomi 12 Series, Xiaomi Civi, Xiaomi MIX 4, Xiaomi MIX FOLD, Xiaomi 11 Series, Xiaomi 10S, Redmi K Series, Redmi Note Series, etc. are not equipped with headphones. The headphones sold in the store are: Xiaomi Noise Cancelling Headphone Pro, AirDots3 Pro, AirDots3, Xiaomi True Wireless Bluetooth Headset Air2 SE, Redmi AirDots2.
Through the query and summary of the official flagship store of Tmall, we found that the mainstream mobile phone manufacturers have gradually cancelled the standard headphones. Among them, Apple, Honor, Meizu, OnePlus, OPPO, realme, Samsung, Xiaomi and other mobile phone manufacturers have implemented a full range of mobile phone products to cancel the standard headset.
Why don't mobile phone manufacturers have headphones anymore?
It is reported that mobile phone manufacturers do not have standard headphones mainly in response to the concept of scientific and technological environmental protection, cost savings, market development trends and other factors.
With the improvement of people's living standards, consumers now pay more attention to the cost performance of mobile phones, headphones and other electronic products, and the pursuit of personalization, and the headphones equipped with the mobile phone factory trademark may not be able to meet the requirements of consumers for headphones. And because there are many headphone brands on the market, there are many types, there are open, semi-open and in-ear headphones, there are headphones that support noise reduction functions, high-definition audio, touch control, etc., consumers have a wealth of choices, and often go to buy their favorite headphone products, so many consumers have been idle after getting the standard headphones for mobile phones, resulting in waste of resources, which is not in line with the concept of scientific and technological environmental protection.
In addition, mobile phone manufacturers have made the decision to cancel the standard headset for cost considerations. Many mobile phone brand products are mainly cost-effective, retail prices are almost the same as the cost, if you give away a pair of headphones, the profit will be further reduced. The competition of mobile phone brands in the main cost-effective camp is becoming increasingly fierce, and the cancellation of standard headphones can make the price of mobile phones a little lower, thereby improving their competitiveness.
Consumers have a wealth of choices for headphones, mobile phone factory trademark headphones have been unable to meet the needs of many consumers, and in the increasingly fierce market competition, mobile phone manufacturers have joined the TWS headphone track, began to sell their own headphone products separately, cancel the standard headphones can not only reduce costs, but also free up market position for their own headphone products. Therefore, the cancellation of standard headphones by mobile phone manufacturers is already a market development trend.
What industry opportunities will be brought about by the cancellation of standard headphones by mobile phone manufacturers?
At present, the biggest use of headphones is to use them as mobile phone accessories. According to public information, the total annual shipment of global smartphones in 2021 was 1.35 billion units, an increase of 7% year-on-year; while the global shipment of TWS headphones in 2021 was 310 million units, an increase of 24.84% year-on-year. From these two sets of data, TWS headphones as mobile phone accessories have a huge difference in shipments with mobile phones. Therefore, we can predict that in the next few years, the shipment of TWS headphones will gradually move closer to mobile phone shipments.
On the surface, the cancellation of standard headphones by mobile phone manufacturers is to make room for headphone brand manufacturers, in fact, the largest share of the headphone market share is still a mobile phone manufacturer. From the global TWS headset brand shipments in 2021, it can be seen that the brands with shipments exceeding 10 million units are: Apple, Xiaomi, Samsung, Huawei, QCY, Harman, Wanderer, OPPO, etc., of which mobile phone brand manufacturers account for more than half. Since TWS headphones are usually used as mobile phone accessories, many mobile phone manufacturers have built their own closed-loop ecological chain, using the same mobile phone brand and headphone brand, can bring a better audio experience, so many consumers will be more willing to choose the same brand of headphones as their mobile phones.
However, the TWS headphone brands in other camps also have their own unique advantages, and a TWS headphone brand can impress consumers from the appearance design, to the chip performance, internal configuration, external use experience and other links. TWS headphone brands in other camps have also seized this point to stand on the other side, or are committed to surpassing competitors. In short, at present, the TWS headset market has formed a multi-camp scuffle situation such as mobile phone manufacturer camp, Internet camp, audio brand camp, e-commerce camp, and white card camp.
To say that the biggest opportunity brought by the cancellation of standard headphones by mobile phone manufacturers is that consumers can freely choose the headphone brand of their choice, and other manufacturers have the opportunity to compete fairly with the mobile phone manufacturer camp. Whether it is the main cost performance, or the design, or the wearing experience, the use experience, etc., as long as it can meet the needs of consumers, it can have the opportunity to rush to the best-seller list.
I love audio network summaries
From the perspective of the logic behind the cancellation of standard headphones by mobile phone manufacturers, responding to the concept of scientific and technological environmental protection, cost savings, and market development trends are the most important factors. According to I love audio network from the major mainstream mobile phone manufacturers of Tmall official flagship store learned that at present, Apple, Glory, Meizu, OnePlus, OPPO, realme, Samsung, Millet and other mobile phone manufacturers have implemented a full range of mobile phone products to cancel the standard headphones; while Huawei, vivo and other only a few mobile phones also have standard headphones, most of the mobile phone products have been cancelled to give headphones.
Headphone brand products in the market are becoming more and more abundant, consumer choices are also increasing, this track is becoming more and more crowded, and the competition is becoming more and more fierce. The cancellation of standard headphones by mobile phone manufacturers is a new opportunity for the headphone track. Because the market is vacant with standard headphones, any headphone brand can occupy it according to its own ability.
With the development and changes of the mobile phone industry and the headset industry, will mobile phone manufacturers resume standard headphones in the future? Or to achieve the full range of mobile phone products to cancel the standard headset? What new market opportunities will be brought by then? These are questions worth pondering.