On April 6, the latest report of Taiwan's Media Economic Daily said that the iPhone SE3 is particularly popular in Japan, and sales far exceed the previous two generations.
According to the latest statistics from Japanese research firm BCN, the iPhone SE3 performed the worst of all previous models on the day of its launch on March 18. However, since then, sales have grown rapidly, and the cumulative sales volume of the first two generations of SE models in the same period has exceeded that of the first two generations of SE models in the same period for 5 days, and the cumulative sales volume of the first generation SE in 10 days has reached about three times.
BCN analysis, iPhone SE3 because of the relatively low price, and equipped with the same A15 chip as the iPhone 13, support 5G network and priced at less than 60,000 yen (about 3,082 yuan), which is one of the reasons why its sales far exceed the previous two generations. Less than 3,000 yuan of iPhone, as well as the powerful A15 and the convenient Touch ID, there is really nothing to pick, Xiao Lei also has the idea of buying a backup machine.
Interestingly, the iPhone SE3 is not very popular in China, with the 64GB memory version starting at 3499 yuan and the 128GB version coming to 3899 yuan. To be honest, this price is already enough to buy the iPhone 12 mini. The latter has a full screen, Face ID, and dual camera, which are much stronger than the iPhone SE3. Before the new machine went on sale, the number of iPhone SE3 reservations in Jingdong was only tens of thousands, and so far it has been 2,000+ reviews, which shows how sluggish sales are.
However, the price reduction of iPhone SE3 is also very fast, and the price of a platform has been as low as 2779 yuan in the tens of billions of subsidy activities, which is 720 yuan cheaper than the official price. Even so, there are still very few people who want to buy it, because 64GB of MEMORY is really not enough. There is a red 128GB version that fell below 3,000 yuan, but it was quickly bought, but it is not clear how much inventory there is.
The iPhone SE3 was well below the expected market sales, and it is estimated that Cook did not expect it. It is reported that Apple has lowered the production of the machine and is expected to reduce production by 20 million units. But to Xiao Lei's surprise, this model, which no one wants to buy, is so popular in Japan. However, the Japanese market is relatively small after all, and it is difficult to help Apple too much. Apple wants to promote the sales of the iPhone SE3 (clear inventory), and it is estimated that there is only one way to reduce the price.