In recent years, the scrubber has become a new favorite in the home appliance market, and sales have grown rapidly. Just after the Spring Festival, the reporter came to a home appliance store in Beijing's Chaoyang District, although it is a working day, but the cleaning home appliance area in the store is still concentrated in many consumers, many people are to experience the performance of the scrubber.
Beijing: The scrubber is favored, and cleaning home appliances has become a new favorite
The reporter found in the store that the price of the scrubbing machine generally ranges from 3,000 yuan to 5,000 yuan, which is significantly higher than some cleaning appliances in the past, but it does not hinder the consumer's enthusiasm for purchase.
Salesman Wang Yanju: The price is considered to be mid-range, high-end or above, because it is relatively more intelligent, generally about 5,000 yuan to sell a little more, customers are still willing to buy high-end models.
Industry insiders said that the eye-catching sales performance of the scrubber has a lot to do with the increase in the demand for high-quality life of the user group.
Zhang Yi, manager of an electrical appliance sales store: Especially during the Spring Festival, the sales of cleaning small household appliances increased by more than 80%, and the sales of floor washing machine products increased by more than 50%, covering a wide range of groups, and the post-70s to post-00s all belong to the consumer group.
Multi-enterprise layout clean home appliances Lack of innovation or into weakness
From the perspective of market performance, clean electrical appliances have shifted from the past "application popularization" to today's "experience upgrade". The reporter learned that due to the high marketing cost, the scrubbing machine industry does not use the machine sea tactic of launching a large number of products, and no more than three main products are promoted under one brand.
Wang Haiyang, manager of a floor washer brand in North China: Consumers may pay more attention to their own home cleaning needs and solutions, and their acceptance in the price segment is broader.
The explosion of the floor washing machine market has also made the same type of products increase rapidly, and the reporter found that this year, the e-commerce platform will also separate the washing machine from the sweeping robot and become an independent category in the life appliances.
Tan Qianqian, general manager of a small home appliance business department of an e-commerce company: Year-on-year sales are more than 200%, and there are more than 30 brands on sale, more than 80% of which are made in China, including some cutting-edge brands and traditional classic home appliance brands.
With the heat of the market, major electrical appliance companies quickly entered the game, but industry insiders said that there are few companies that master the core technology, many companies are keen to imitate and innovation is insufficient, clean electrical appliances are still in the fast lane of development, endurance time, product weight, applicable area, etc. will become the key factors that consumers value and choose.
Source: CCTV Finance