The home cleaning market has developed rapidly in recent years, from electric mops, sweeping robots to suction and tow washing machines, constantly freeing hands. Young people who are unwilling to spend time and effort cleaning have gradually become one of the main consumer groups. But homogeneous propaganda and high prices often make it difficult for young people to choose. The emergence of the new cleaning home appliance brand "Yuni" is precisely the hope to become a game-breaker, under the blessing of intelligent technology and cool appearance, to take on the responsibility of the first intelligent scrubbing machine for young people.
The first intelligent scrubbing machine for young people Uni enters the home cleaning market
According to data from huajing industry research institute, from 2016 to 2021, the size of the mainland cleaning electrical appliance market increased from about 10.1 billion yuan to 30.9 billion yuan, with a compound annual growth rate of 25.06% during the period; retail sales increased from 14.04 million units to 29.8 million units, and it is expected that retail sales will exceed 30 million units in 2022. China's cleaning electrical appliance market is in the ascendant and has broad prospects.
While the market demand is growing strongly, there are also many problems. There are many brands, most of which are concentrated in the low-end market and the homogenization is more serious, and the high-end brands have high technical content but the price is not close enough. What Youni wants to do is to change this pattern with its own advantages, seek a balance between product quality and price, and be the "first intelligent scrubbing machine for young people".
For young people who have just entered the society, they are still in the early stages of their careers and are more sensitive to price; but they have a higher pursuit of the quality of life, many people will also have pets, high acceptance of new technology products that can greatly reduce cleaning pressure, willing to "taste early", and have a strong demand for cleaning home appliances.
Yuni, the "latecomer" with core intelligent technology, sees this market opportunity. While meeting the high requirements of young people for home cleaning, we can provide more intelligent services and enjoy the "Lohas" experience brought by Uni high-quality home appliances. At the same time, it is small in size, does not occupy space, and is more fashionable in appearance design, which is more in line with the aesthetics of young people.
More "smart" Yuni Happier time at home
One of the remarkable features of Uni's cleaning products is that they have intelligent technology, so they can better understand the actual cleaning needs of young people. Take the Uni intelligent scrubbing machine F10 Pro as an example, can automatically identify the type of stain and dirtiness; according to the degree of dirt and then intelligent water control, to achieve heavy pollution re-washing, light pollution washing, dry and do not leave marks; intelligent self-cleaning, set automatic detection, active reminder, one-key self-cleaning as one, to maximize the liberation of hands, so that young people always remain elegant.
In addition to being "smarter", it is also no less than a job, which can bring a better cleaning experience to young people. Suction and drag washing, animal hair, scattered cat and dog food, falling hair, bathroom water stains and other dry and wet garbage, can be done at one time; a charge, can deeply clean 50-100 square meters of home; with self-traction power, action effortless; the whole fuselage noise reduction, the overall noise is less than 80 decibels.
The details are also designed with care. Low center of gravity design, the handle part feels light and effortless to use when used; the corners of the house such as sofas, under the bed, kitchens, balconies can be cleaned in place; lightweight design, and ergonomic forward-leaning grips make cleaning more labor-saving; rear-mounted charging design, occupying a small area, can be flexibly applied to all corners of the home; porous roller brush cover can achieve natural ventilation, prolong the service life of the roller brush while avoiding odor.
I have to say that Yuni is also very accurate in his aesthetics for young people. White body, with a lively and flexible fresh green and a high-grade gray charging base that reduces the sense of presence, the overall color is clean and simple, and fresh and vibrant. Keeping it at your fingertips can also reflect the taste of the owner of the family.
It is understood that at present, Uni has three product releases in Tmall's flagship store, namely two intelligent floor washers F10 Pro and F10, and vacuum cleaner S10, and the actual sales price is within a few hundred yuan to two thousand yuan. More affordable prices and higher cost performance, determined to be "the first intelligent scrubber for young people", I believe it will be seen by more and more young people.