As a new brand that was born not long ago, Changan Auchan has always been the "first person to eat crabs" in the automotive circle, daring to break the situation, dare to go out of the circle, dare to fire the first shot in the industry, good at marketing innovation, and has been well received by people inside and outside the industry, but also has the support of tens of millions of users.
Nowadays, for fuel car owners, the biggest trouble is the soaring oil price, queuing up overnight to squeeze through the gas station gate, becoming the new normal; in the face of such a situation, Changan Auchan took the lead, launched the first shot of industry subsidies at his own expense, and launched 60 million liters of oil supplement benefits to help oil prices return to the 7 yuan era.
Take Auchan X5 as an example, its 100 km official fuel consumption is 6L, if you drive 20,000 km a year, 8.7 yuan per liter, you have to spend 10,440 yuan a year on fuel, and with this 2,000 yuan of oil supplement, the actual only need to spend 8440 yuan, calculated down to 100 km of fuel costs of only 7.03 yuan, solid let the oil price return a year ago.
This is not the end, during the April period, consumers order Auchan X5 or Auchan X7 PLUS, there is a chance to extract 10,000 yuan cash oil supplement, equivalent to a year of casual running, oil costs Changan Auchan all-inclusive, can be called arrogant.
According to the data, in 2021, auchan automobile annual sales of nearly 230,000 units, an increase of 49% year-on-year, ranking in the top 10 of Chinese brand sales. Among them, the sales volume of Auchan X7 by the end of 2021 exceeded 210,000 units, and the sales volume of Auchan X5 exceeded 130,000 units by the end of 2021, which shows its popularity.
In addition to the thinking of putting users first, maximizing user value as the source of thinking for all actions, excellent product power is also a part that cannot be ignored.
Auchan X5, whether it is design, configuration or power have done a very good job, especially in terms of configuration, it can be said that it has been full of blood, track mode, wheat-free car KTV, face recognition, clairvoyant tailwind ear, etc., the price of 100,000 levels brings 200,000 levels of driving experience.
Auchan X7 PLUS continues the explosive characteristics of Auchan X7, which has been labeled with labels such as "high value, high intelligence, large space, and strong power" since its launch on the market, which is undoubtedly to accurately grasp the aesthetic and car needs of young people.
Including the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit, with a speedy, fun and open OnStyle5.0 intelligent car operating system, as well as the industry's first intelligent out-of-car voice control, remote valet automatic parking, integrated adaptive cruise system, three-in-one super paddle and other high-tech configurations, becoming a leader in fuel models, bringing an intelligent interconnection experience stronger than new energy, and earning enough eyeballs once unveiled.
We can see that whether it is in the product, or in the car purchase policy welfare, Auchan Automobile has always adhered to the greatest sincerity, so that users can harvest a sense of value and happiness, I believe that with such an idea to continue to go on, Changan Auchan will be able to walk out of a Yangguan Avenue of its own in the automobile circle.