Recently, augmented reality technology developer Niantic announced the acquisition of AR studio NZXR, but did not disclose specific financial details, the acquisition will further expand Niantic's Lightship development kit products. It is reported that after joining Niantic, the NZXR team will provide Design and Development Work based on the AR experience for Niantic.
It is understood that Niantic is a well-known AR game developer based in San Francisco, which has released excellent AR works such as "Pokémon GO" and "Ingress". Previously, he completed a $300 million financing of Tiger Fund College, established a $20 million AR investment fund, and acquired WebAR developer 8th Wall.
NZXR is headquartered in New Zealand and its members are mainly from Magic Leap. The company has a reputation for designing interactive software for mobile phones and AR glasses, having previously developed AR-related productivity software for Qualcomm and Magic Leap, and the team built a demo called "The Great Crane Cake Off" for Qualcomm's Snapdragon Spaces platform. Currently, the NZXR team has created dozens of projects, such as interactive theater, AR skateboarding, multiplayer AR demonstrations, and more.
"From Ingress to Pokémon GO to Pikmin Bloom, our goal has always been to create augmented reality experiences that millions of people can enjoy and to unlock Niantic Lightship, a technology that empowers said experiences and third-party applications," said Niantic. The NZXR team will help us accelerate the development of new types of AR experiences for the real-world metaverse, and we welcome NZXR to continue to work together to build the future of AR and the real-world metaverse." ”