Recently, augmented reality technology developer Niantic, Inc. announced a partnership with Sony in the field of audio AR, combining Niantic's real-world AR technology with Sony's audio technology, aiming to provide people with an unprecedented AR experience. Initially, a more immersive AR audio experience will be developed for lbS AR game Ingress, which can be used with LinkBuds, with more details to be announced later this year.
Hiroshi Nakamura, Head of the Mobile Products Division of Sony's Home Entertainment and Sound Products Business Group, said: "We are very pleased to start working with Niantic in the arbiter audio space now, and Niantic is very focused on the role of audio in the AR gaming experience. By combining Sony's spatial audio technology with Niantic's games, we hope to deliver amazing, realistic gaming experiences through headsets, such as LinkBubs, a new product released by Sony. ”
Settsuto Murai, vice president of Niantic, Inc., said: "Sony is a global brand with a wide range of audio products and excellent sound technology. By combining Sony's audio technology with Niantic's augmented reality, we believe we will be able to deliver a new level of augmented reality experience and expect us to deliver a more immersive AR experience in the real world." ”
It is reported that Sony released 360 ° immersive audio technology 360 Reality Audio during CES 2019, which is characterized by adding spatial dimension information to high-fidelity music, and can simulate the effect of 10 speakers in the space through a pair of headsets, with excellent immersion and presence. Next, Sony also plans to work with Niantic to develop enhanced audio applications, as well as launch some AR audio promotion activities.