On April 6, the latest research report of Jiwei Consulting pointed out that since the price of folding screen mobile phones has been reduced to less than 10,000 yuan, the development speed of global folding screen mobile phones has been accelerated. In 2021, the global shipment of folding screen mobile phones will reach 8 million units, and it is expected that the shipment of folding screen mobile phones may double in 2022 to more than 18 million units.
According to the report, since 2017, the sales volume of the global smartphone market has declined for four consecutive years. Until the arrival of technologies such as 5G, fast charging, and folding screen form in 2020, consumers' desire to change machines has slowed down the decline of the smartphone market. Both Samsung and Huawei launched their first folding screen mobile phone products in the second half of 2019, so that mobile phones will not continue to be monotonous and similar.
Due to the lack of a more unified design standard for the original folding screen mobile phone, there are many forms of inner folding, outer folding and vertical folding. Moreover, the screen, hinge, cover and other technologies are not mature enough, but also led to the first generation of folding screen mobile phone durability is not strong, the price is even more outrageous, basically more than 15,000 yuan, ordinary people can not afford to buy.
However, with the rapid development of folding screen technology in the past two years, the durability of the latest generation of folding screen mobile phones has been greatly improved, the screen crease is almost invisible, and the emergence of ultra-thin glass cover has also strengthened the protection of the screen. At the same time, the price of folding screen mobile phones is also gradually decreasing, Samsung Galaxy Z Flip 3 is priced within 10,000 yuan, OPPO Find N is as low as 7699 yuan, is currently the cheapest folding screen mobile phone.
At present, Samsung occupies more than 90% of the market share of the folding screen mobile phone market, almost in a monopoly position, although Xiaomi, Huawei, OPPO, etc. all released folding screen mobile phone products last year, but the market share is very low. Samsung Galaxy Z Fold 3/Flip 3 two products have received market attention as soon as they were launched, especially the price of the latter is less than 10,000 yuan, and the sales volume after listing is hot, with global sales exceeding 1 million in 39 days.
Soon, vivo will also launch the first folding screen mobile phone product to join this competition. Xiaomi may launch a new generation of folding screen mobile phones in the second half of the year, which is expected to continue to lower the price threshold of folding screen mobile phones. If the price of the product can be as low as 6,000 yuan, so that more consumers can afford to buy, then the sales growth rate will be faster and faster.
Samsung has made a lot of money in the folding screen mobile phone market, and Apple will definitely be red and want to share a piece of the pie. The news is that Apple is developing a foldable iPhone and iPad, and will be available as soon as 2025. According to Apple's influence, it may soon be able to occupy the vast majority of the market share, and If Android wants to surpass Apple in the new market, it must now prepare and accumulate in advance.