In graphic design, to a certain extent, the beauty and appropriateness of the text determine the success or failure of the layout. To achieve the desired effect, it is necessary to understand the characteristics of each font, and understanding the characteristics of these basic fonts is the basis for better grasping more font applications.
Song font is the earliest font used in mainland printing, and its font style is neat, elegant, serious and generous. Its characteristics are: horizontal thin, vertical thickness, horizontal flat, vertical straight, angular, tight structure, slightly sharp, there is a "point like a melon seed skimming like a knife" said. Song font is the most widely used font, and it is often used to design large sections of text description text.
In Chinese, the Song Dynasty is similar to the traditional Old Song, the glyphs are slightly old and spicy, the strokes are full, and the "bold" and the large font size can be used as the title, conveying to people a "traditional", "long history", "classic" and other artistic conceptions. The new newspaper Song font is completely customized for the existing computer font library requirements, the output of small characters is more clear and timeless, the overall layout is more uniform, and the output of large characters is smooth and round, impeccable. The glyphs of the new newspaper Song font are very square, the penmanship is rigorous, and the beauty is dignified.
The imitation Song style uses calligraphy, the strokes are straight, the glyphs are beautiful, the characters are slightly longer, the thickness is uniform, the horizontal and vertical are straight, and the pen is written at the beginning and end. The imitation Song body makes people feel upright and beautiful, solemn and generous. Imitation Song style is based on the Song Dynasty version of the font selection processing engraving, compared with the Song body, the thickness of the horizontal and vertical pen is closer to uniform, the horizontal pen tilts to the upper right, similar to handwriting, strong dynamic, the stroke is delicate and lively, there is a fresh and beautiful effect, the rules are rich in the beauty of manners, so it is often compared to a scholar with a clear eyebrow.
In the design of text arrangement, it is often used as the basic font of beautiful short texts and poems, and is often used as a subtitle or subtitle to identify the author's name. This font is literally not solid enough, more delicate, more dynamic, more laborious to see. Therefore, it is not appropriate to do the basic font of long text. Using imitation Song style as the basic type of long text, the effect is not only poor, the overall sense of layout is not strong, and the entire layout is not stable enough, and there is a sense of frivolity.
This font is called "black body" because the shape and strokes of the character body are square, the same thickness, and the square black piece. The strokes of the bold font change very little, and the style characteristics are mainly manifested as: the strokes are thick, horizontal and vertical, and the square head and tail. Horizontal pen and vertical pen into a vertical structure, very stable, the entire font appearance is mostly 90 ° angle, solemn, visual stimulation is particularly strong, is masculine, masculine font.
Bold font is very eye-catching, strong visual impact, easy to attract attention, modern and strong, so it is often used as a large title on printed matter, important words and sentences in long texts, etc. Bold font as the title has an unparalleled advantage, the bold font is simple and generous, thick and powerful, solemn and eye-catching, and at the same time conducive to change, so it is often used as a variation of the art word. Attention should also be paid to the effects of illusion when using boldface, which is particularly visually large.
The structure of the fine black strokes in Chinese is no different from the black body, the font form and strokes are square, the thickness is the same, but the strokes become thicker and thinner, appearing beautiful, straight, clear and full. The thin black font is slightly too delicate for the title, and the small font is arranged into pieces without the dull and depressing feeling and solemn atmosphere of the black font, which adds a little softness and a little beauty.
In the original structure of the bold font to add bold strokes, so that the font appears more stable and dignified, the design of the original font parts of the slight deformation, so that the font structure is covered with square space, the font around the tension greatly exceeds the black body. Detail emphasizes the graceful arc-shaped twist at the lower right corner of the font stroke. Among the various printed fonts, the visual impact of the variety show is the strongest. It preserves the masculinity of the black body without being too rigid and dull. Its static movement, rigidity and softness, is a font with rich expressiveness and modernity.
Italics are designed and transformed according to the specifications of traditional letters, and are more popular fonts in modern times. Italics, also known as true books and main books, have a history of more than a thousand years from their birth to maturity. In order to express different artistic tastes, its glyphs can be long or short, wide or narrow; strokes can be round, fat or thin. The italic strokes are clear and beautiful, the glyphs are dignified and clear, the pen has obvious ups and downs, and the distinctive characteristics and unique style of brush writing are full of distinctive characteristics and unique styles, which are Chinese printed fonts that imitate the handwritten style.
"The real book is like standing, and the book is like walking", this sentence shows the characteristics of the book. Xingshu is a transitional form between the script and cursive, which appears when it is written after the script, it is written like a person walking, continuously, the strokes of the calligraphy can be connected and run, and it is written faster and more agile than the script, so it is named. Xingshu is also divided into "Xingkai" and "Xingcao", and the xingshu with a form close to the cursive is called "Xingkai"; the xingshu with a form close to cursive is called "Xingcao".
Chinese Xingkai is the most dynamic font in the computer, slim, clean, elegant style, there is a slender gossamer connection between the strokes when running the pen, it seems that the blood is smooth, the spirit flows, the stretch is generous, the enlightenment is clear, the care is rigorous, lively and cheerful, the qi pulse is connected, it can break the overly serious and rigid layout layout, and it is mostly used as a title.
Shu body is the first font in China directly transplanted from calligraphy to the computer font library, which completely embodies the style of Shu body, with the work of Tibetan Feng, the pen of yun round, the clumsiness of Tibet, the wide and dignified, as soon as it is launched, it has aroused the welcome of the majority of users and the calligraphy community, and has now become a commonly used font in social life.
The Chinese New Wei font is based on the popular calligraphy "Wei Stele" of the Northern Dynasty. The Wei stele is square, vigorous, simple and clumsy, with a variety of styles, which prevailed during the Wei and Jin Dynasties and the Northern and Southern Dynasties, when most of the stones were carved in this style, so it was called Wei Stele. The forest of steles in Xi'an and the large number of stone carvings preserved in Yaowang Mountain in Guanzhongyao County, Shaanxi Province, are the best in the Wei books. The Chinese new Wei font on the computer has both the simplicity of weishu and the conciseness and clarity required for modern office, and the writing is correct and smooth, which is a very stylish title word.
In the history of the development of the book style, lishu is an innovation of the seal book, which abandons the old rule of the circle of the seal book strokes, absorbs some characteristics of the seal book, and is easier to identify than the seal book. The glyph is square and flat, giving people the feeling of being upright and elegant, solemn and generous, stretched and beautiful. Using Lishu font, the picture appears simple and elegant, and the entire layout presents national characteristics. Applied to the traditional product packaging, it can improve the style of packaging and make people feel expensive or antique.
The young round glyph is square, the stroke thickness is evenly proportioned, horizontal and vertical, the skeleton is hard, the strokes are more decorative and decorative, and the turns of all strokes are arc-shaped, and the strokes are thinner than the black body. Its typography effect is holistic and has a strong sense of rank, and it is a highly decorative printing art font. Juvenile round body with a bit of childlike fun, often used for children or more entertaining printing design.
Font selection from the specific needs, some requirements rigorous and neat, some require soft and fine, and some require easy and lively, a variety of fonts have different forms of beauty, all have appeal. When designing specifically, no matter which font is used, it should follow the principle of unity of form and content, and the feeling of form should be coordinated with the feeling of content, so that people feel distinct and clear, and achieve harmonious and strong effects.
Generally speaking, square glyphs make people feel dignified and stable, rectangular glyphs make people feel delicate and beautiful, flat square glyphs appear to be upright and stable, and oblique glyphs make people feel forward, flow and instability. Different forms of text images play different associative roles in people's minds. Fonts, glyphs and the size, thickness, length, width and so on, should be determined according to the needs of the content and the size of the area.
The following factors should also be paid attention to when choosing words:
Take care of the psychology of the public, it is not appropriate to use strange fonts that are difficult for ordinary people to identify, and pay attention to the readability and artistry of the combination of fonts.
The layout of the text on the screen should be reasonable, the length and width of the font should be moderate, and the shape and color of the text should be coordinated with the picture to enhance the overall effect of the picture.
It is not advisable to use too many fonts, generally limited to less than three, otherwise it will affect the overall harmony.
In the combination of text and pattern, both the expression technique and the artistic style should be unified, so that the whole is harmonious and consistent.
The text must be accurate and error-free.