In the past two years, Apple's mobile phone has been trying to change and break through, although the sales have been a good increase, but also let users love it more highly, but now the results are a bit unsatisfactory.
As we all know, in the past two years, Apple's mobile phone has released a number of new machines, from the iPhone 13 series to the iPhone SE3, which has brought expectations and surprises to consumers.
However, it is a pity that not every product has a good performance, and the small screen mobile phone is really out of place in the market in 2022.
The main thing is that the state of the iPhone SE and iPhone 13 mini is a bit not good enough, and it is rumored that Apple has cut SE3 orders, and mini sales are "dismal" and unattractive. So, what happened to Apple's small-screen mobile phone?
First of all, the iPhone SE3 has not caused particularly high heat since its release.
You know, when this product was first released, it did attract the attention of many users, but with the development of the market, it gradually became weak and weak.
One of the reasons for this situation is that the attractiveness of the product itself is not strong enough, and the appearance design uses a non-full screen, but since last year, the full screen model has been rotten.
Even if mobile phone users are very nostalgic for this design, most consumers do not like to stand still, so a larger screen and a more visual impact effect are the people's aspirations.
At the same time, the iPhone SE3 is still 64GB memory to start, and the starting price has come to 3499 yuan, which will lead to the limited attractiveness of the product itself, and it is difficult to keep users' attention for a long time.
What's more, one of the reasons why many consumers choose the iPhone SE3 is to run for cost performance, but not only the price is high, but also the cost of the choice will become higher.
In addition, the endurance of the product itself is not particularly strong, if the 5G network is opened, a day of charging is almost unable to meet the user's usage.
Secondly, the iPhone13 mini is also a product with limited appeal.
Compared with the iPhone SE3, the mini series of models brings a full-screen design, and also has excellent hardware parameters, but the popularity of this model is not high, and there has been a message that it is going to be canceled.
On the one hand, the pricing of the iPhone13 mini is still quite high, and there is still a lot of pressure to choose in the high-end flagship market, and many users feel that it is better to choose a large-screen model near the same price.
Models near the same price point are not only very full of materials, but the product itself also brings a high refresh rate screen, so the presence of Apple's small-screen mobile phone will not be particularly high.
On the other hand, the disadvantage of the iPhone13 mini is not only the price, but also the endurance, and the iPhone SE3 does not ship a charger, and is equipped with a castrated version of the A15 processor.
At the same time, both products do not support dual SIM dual standby, but in the domestic mobile phone market, this function is very critical, the result is not supported, then it is difficult for users to support.
In addition, the product itself does not support a high refresh rate, and even some new features of the iOS system are difficult to use, so the classification of levels becomes very obvious.
Therefore, the status quo of the iPhone13 mini is not so good, and users who like small screens are gradually relieved, and it is difficult to have too many feelings about such models.
Finally, there was a result of the iPhone SE3 slashing orders and the dismal sales of the iPhone 13 mini.
After counting the defects of the product itself, I feel that the user does not support the product itself, and indeed there are many hardware parameters that are not worth considering.
And there is news that iPhone SE3 orders have been cut by 20 million, while Apple's annual production target for mobile phones has dropped by 9 million units to 254 million units, and it can even be said that there will be more production cuts in the near future.
As for the iPhone 13 mini, it is not to mention that there has been news of cancellation before, so it is more difficult to get a foothold now.
In addition, when the results of the iPhone SE3 and iPhone 13 mini are not so pleasing, it feels that it may be difficult for future Apple mobile phones to continue to launch similar models, perhaps to move closer to the direction of large-screen stacking.
In this regard, what do you think, welcome to leave a message, like, share.