The outlet is constantly changing, new concepts are constantly emerging, the yard is constantly reconstructed, the industry is comprehensively innovated, and the future has come!
Standing in the present and looking at the future, what is the end game of marketing?
Standing in the future and looking at the present, how can we break through and change ourselves?
August 20, Chengdu, the 2021 China Digital Innovation Annual Conference will be kicked off! (Click here to register)
Sun Yu, CEO of Zhongyi Pregnancy and Baby, confirmed his attendance and will deliver a keynote speech on "Digital Upgrading of Marketing in the Maternal and Infant Industry".
Sun Yu
Over 15 years of experience in retail brand management operation management, Chinese and French double master's degree, international mindfulness leadership trainer, ICF international coaching alliance. Former Vice President of Decathlon China, with rich experience in new retail operation management, he joined Zhongyi in 2019 and regards digitalization as one of the important strategies of the enterprise to tap the value of digital transformation integration of new retail.
Starting from the first baby and child store in Sichuan Guangyuan in 2001, driven by the dual drive of direct operation + franchise model, after 20 years of development, Zhongyi pregnant and infant stores have spread throughout Sichuan, Chongqing, Shaanxi, Gansu, Tibet and other places, expanding nearly 2,000 stores and serving 5 million members nationwide.
As early as 2013, Zhongyi Pregnant Baby began to explore online sales, and gradually established digital and intelligent precision membership marketing services to enhance the consumer experience.
At present, Zhongyi national offline stores and online malls can shop, 3 km 1 hour fast delivery to the door. In order to create smart stores, Zhongyi's intelligent warehouse general warehouse adopts WMS warehousing management system, which is systematic and professional management throughout the process, and thousands of goods are uniformly sorted and packaged here to quickly reach consumers.
In the process of digital transformation of the maternal and infant industry, what are the valuable experiences of Zhongyi Pregnant Babies? The human freight yard continues to evolve, how to better embrace new trends and serve future consumers?
Looking forward to the wonderful sharing of Sun Yu, CEO of Zhongyi Pregnancy and Baby, at the "2021 China Digital Innovation Annual Conference".
![Chang Zhangli, member of the Standing Committee of the Party Committee and deputy general manager of China National Building Materials Group, held talks with Sun Yu, deputy secretary of the party committee and general manager of China Green Hair Group[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)