This is an era of fission. This year's milk powder market competition dimension has been upgraded in an all-round way, and the Matthew effect has intensified, urging dairy companies to carry out a new round of upgrading. Milk powder brands are constantly exerting their strength, quickly strengthening brands, grabbing cognition, and making enough efforts to seize the new peak of 2021. For example, today, InBev Milk Powder signed a new brand image spokesperson - world badminton champion Sun Yu.
Official spokesperson, "Yu" YingBo peers
At the end of July, the Tokyo Olympics will officially kick off. With the approaching of this top international sports event, marketing tricks related to sports competition continue to emerge, and the use of spokespersons has naturally become one of the dimensions of brand competition. As a typical representative of the mother's economy, did baby powder choose a "sports champion" endorsement only because it was about to enter the "Olympic time"? Carefully combing, you will find in-House's good intentions.
In fact, handing together with the award-winning badminton champion Sun Yu, this has a very high match with InBev Milk Powder. According to public information, Sun Yu began the road of badminton in the third grade of primary school, and in the 19 years of focusing on badminton, Sun Yu won 14 championships and 8 runners-up. Although there are multiple glories, Sun Yu has never stopped on the road of striving for health, and after retiring, he still extended his spirit of hard work to many fields. From this point of view, this coincides with InBev's desire to deliver a positive energy and health concept to consumers this year.
By understanding the industrial process and market positioning of InBev milk powder, Sun Yu herself also felt very deeply: this is a sense of responsibility for adhering to a dedication to Chinese baby and child products. It is perfectly in line with his own efforts to serve the country for so many years and his continued attention to the development of China's children's badminton career after retiring. In the end, under the touch and trust, Sun Yu chose to hold hands with YingBo! And encourage mothers to pay attention to the healthy physique of their babies and lay a good foundation for a full-fledged future.
Champion likes, high quality multi-category
In addition to leveraging marketing to build brands, dairy companies have also products to seize market awareness. It is understood that InBev is a set of maternal and infant food (milk powder) scientific research, development, production, sales as one of the production enterprises, since entering the market in 2008, its InBev goat milk powder, Huichen milk powder and per Jia milk powder three formulas have passed the national formula registration. It can be seen that for InBev Milk Powder, the product matrix also has a clear and clear plan - cattle and sheep at the same time, multi-category assistance.
In order to do a good job of both cattle and sheep, in the selection of the source of inbev milk powder has been careful. It is understood that the milk source of InBev milk powder comes from one of the four major black lands in heilongjiang, one of the four major black lands at 45 °C north latitude of the golden milk source, and the source of milk powder is strictly controlled. From pasture planting, dairy cattle and sheep breeding, to strict quality inspection in all aspects of the production process, InBev's entire industrial chain is integrated with its own and self-control, and each link strives to ensure the quality of milk powder, providing a safe, nutritious and high-quality production environment for the baby's growth.
The development of children's milk powder has also sprung up this year, becoming the dark horse of the category. In order to comply with the children's nutrition boom, InBev Milk Powder launched InBev K2 Children's Goat Milk Powder. It is reported that 3 to 15 years old is a key stage of intellectual development and development, and is an important stage of children's brain development and growth. At this stage, it is necessary to ensure the development of the child's intelligence and vision, and supplement the child with adequate nutrition. Therefore, the formula of InBev Children's Powder adds intelligence factor combination phosphosterylserine -ps + phospholipid + dha, lutein + retinyl acetate, focusing on children's vision and giving children a better and broader vision.
Hold the market and take the pace of moving sales
It is worth noting that in 2020, Inbev Milk Powder completed a 40% market increase throughout the year. Excellent product accumulation not only makes the champion recognize, but also touches the heart of the channel. Li Zong, general manager of InBev Milk Powder, said: "The market increase of InBev Milk Powder in 2020 is not an accident, we are a group of people who sell milk powder in a down-to-earth manner, we sell milk powder to our channel providers at the same time as helping them sell milk powder to consumers, selling milk powder We are professional and serious. ”
There is no doubt that the competition on the channel side in 2021 is also more intense, and there are frequent cases of price chaos and channeling. The experience has convinced InBev that if you want to continue to shine in today's fiercely competitive environment in the industry, you must move forward and backward with the end market. According to the brand, their idea is to solve the problem of channeling goods from terminal marketing, assist in the stability of shipments of distribution channels, and at the same time, the InBev brand business department has also set up a special InBev milk powder brand maintenance committee, adding professional maintenance personnel to introduce third-party monitoring agencies on the basis of the original control and control, jointly supervising the inbo milk powder market price system, and ensuring the benign development of the Inbev milk powder market.
Listening to channels, real consumer needs, and taking action is what many brands expect to do today. InBev is also practicing this. It is reported that combined with the suggestions of various agents and friends and insight into the consumption habits of a new generation of maternal and infant groups, InBev upgraded the packaging of the product in July 2021 and grandly launched invaux goat milk powder 500g.
Overall, Champion + Brand has opened another key starting point for InBev's development milestones. I believe that the pragmatic InBev, with the blessing of the world champion, can constantly ride the wind and waves in the fiercely competitive market, through self-change, self-upgrading, and bravely move forward to a higher market field.