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Great Wall WEY needs to find a sense of identity in the circle

The Great Wall WEY in the transition period will have some pain, but the long pain is not as good as the short pain, so the Great Wall WEY resolutely embarked on the road of intelligent transformation, and decided to take this road on the one hand, but how to open this road is another level of things.

Great Wall WEY needs to find a sense of identity in the circle

Are you saying that Great Wall WEY lacks technology? Car stores feel that there is no shortage, in the intelligent and new energy this car store feels that the great wall of technology accumulation is definitely not worse than any other independent brand, even in terms of hybrid we feel that BYD is not inferior.

Great Wall WEY needs to find a sense of identity in the circle

So you say the Great Wall WEY lacks sound? Car stores feel that there is no shortage, from the original WEY brand release to the present, WEY was a hit and popular, and there were more than 10,000 double models in a single month, so consumers are not unfamiliar with this brand. Or if we now mention independent high-end brands, your first association must have great wall WEY.

Great Wall WEY needs to find a sense of identity in the circle

So what is missing from the Great Wall WEY? In fact, whether we can find from the Great Wall boss Wei Jianjun or Wei Pai CE0 Li Ruifeng and other words, what WEY lacks is marketing, or the occupation of the mind of the circle layer, these Weilai, ideal, Xiaopeng, Tesla can be described as the pure fire of play, these new car-making forces have a clear positioning and cognition of their own circle, and WEY may lack this most.

Great Wall WEY needs to find a sense of identity in the circle

Let's think carefully about who are wey's user groups? Is it the new middle class? Or let's think about who was the group of people who bought the VV series in the first place? The car store feels that the current WEY should still seize the group of people who bought the VV series and give this group of people a sufficient sense of identity, perhaps there will be a higher breakthrough.

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