Ten years ago, there was a saying in the car circle: "Volkswagen studies consumers, it is the car company that understands domestic consumers best." "Volkswagen has always been around most domestic consumers, like moderation, focus on brand, and value practicality and other characteristics, launched the corresponding products, which also makes it a good seller in China."
Today, with the development of domestic automobiles, there is an independent car company, adhering to the "customer-oriented" business philosophy, but also to truly understand the user, give back to the user, it is Changan Auchan. However, unlike Volkswagen, Auchan Uses the method: let consumers enjoy the benefits of real money and silver.
Let oil prices return to the 7 yuan era
"92 full, ruined" from this ridiculous sentence can see the domestic oil price situation, April 2, the 92 gasoline price of 8.7 yuan, is about to break through 9 yuan. At this time, most of the customers who buy a car will feel that the oil price is too high. At this time, Auchan Automobile directly launched a 60 million liters of fuel replenishment activity, from April 1 to 30, all customers who order Auchan X5, directly subsidize 2,000 yuan of fuel, order Auchan X7 customers, subsidize 4,000 yuan of fuel. For example, if a Auchan X5 has an annual mileage of 20,000 kilometers and a fuel consumption of 6L per 100 kilometers, it will cost 10,440 yuan in fuel costs per year, and after receiving subsidies, the actual oil price per liter is 7.03 yuan.
While returning the oil price to 7 yuan / liter, customers can also participate in the activity of using 5.5/7.7 yuan and 1,000 yuan in the live broadcast room of Auchan Automobile. Auchan Automobile uses practical actions to solve the problem of "refueling difficulties" for customers.
Great value for money products
In 2021, Auchan auto sales increased by 49% year-on-year, with a total of nearly 230,000 units sold. Such sales results are also inseparable from Auchan Automobile's understanding of the user's brand concept. Now customers buy cars, more and more tend to two aspects, the first pursuit of face, they will directly buy luxury brands; the second pursuit of cost-effective, they will directly buy cost-effective models. Auchan Auto is a value-for-money brand.
Take the Auchan X5, for example, users only need to pay 88,900 naked car price, you can buy a compact SUV model equipped with the Blue Whale NE 1.5T engine, Auchan X5 2021 remodeled 1.5T DCT luxury. This car not only brings customers a maximum power of 132 kW and a maximum torque of 300 N·m, but also a body size of 4490x1860x1580mm, as well as a wheelbase of 2710mm. Although this model is not a high-end model, it is still equipped with practical functions such as tire pressure monitoring, cruise control, and reversing images. Whether it is power, space or practicality, this car can bring customers a good experience.
Online technological prowess
Of course, with the upgrading of user needs, more and more customers' demand for intelligence is becoming more and more obvious, at this time, the Auchan Z6 equipped with the smart happy cockpit appears in front of everyone, and its intelligent system can realize the functions of voice control outside the car, adaptive cruise, and remote standby parking.
It is worth mentioning that in order to create a sense of ceremony of the vehicle, when the driver is close to the vehicle, Auchan Z6 will automatically light up the welcome light, at the same time, will use voice to greet the owner, open the door only need face recognition, after entering the car, music, seat, temperature will be automatically set according to the owner's preferences. The realization of these functions is the embodiment of a scientific and technological strength.
In general, whether auchan automobile launches intimate preferential policies, or creates value-for-money products, and develops excellent technology configurations, it is inseparable from the understanding of customer needs, which not only meets customer needs, but even exceeds customer expectations.