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Recently, the topic of #Why young people are reluctant to change their mobile phones has dominated the hot search list, and even the CCTV network analyzes the reasons why young people are reluctant to change their mobile phones, and the online discussion boom is also wave after wave.
Having trouble migrating data? Phone function is almost the same? High price? ...... It has always been said that the mobile phone industry is too serious, so that everyone can't choose it, in the end, it is not the reason for the price! In the past, four or five thousand could buy flagship machines, but now it does not cost seven or eight thousand, or even tens of thousands, do not want to touch it at all.
After the summary analysis of the editor: the reasons why young people are reluctant to change mobile phones can be roughly divided into the following three points:
There are many marketing tricks, and if you are not careful, you will fall into the pit
As a digital blogger, Xiaobian pays the most attention to the exposure and product promotion of new products by major manufacturers every day. A variety of publicity and marketing, Xiaobian is often unable to start. This is not Xiaomi to make way for new products, the price of the past models for "big diving"! Many netizens even complained that Xiaomi is the "king of diving".
No, recently there are many brands began to postpone the sale, it is not excluded that there will be netizens speculating that it is a "hunger marketing" routine. However, according to the experience of Xiaobian, the current mobile phone market is in a white-hot stage, and this wave of postponement shows that there must be problems in accessories and functions.
Xiaobian recommends that when you buy a mobile phone: buy it on demand, compare a few more and then start!
Gimmicky big, no content
Since last year, the metaverse has entered the public's vision, and many companies have "hung up the banner of the metacosm". In the upcoming Glory Play 6T poster, "METAVERSE (Metaverse)", a new machine released on April 7, has not yet revealed how to adopt metaverse technology. Xiaobian seriously suspects that they are "cheating attention"!
Screens, pixels, battery capacity, charging speed, etc. have all become the promotion of new mobile phones. But these features are in the mid-priced segment and don't differ much. Therefore, in order to distinguish, many manufacturers have positioned higher performance mobile phones to "high-end flagship machines". Of course, the price is higher.
Mobile phone inside the roll? The functionality is much the same
In recent years, the popularity of Internet technology has been increasing, mobile phones have become a "necessity" of life, and the technological development of many manufacturers seems to have entered a bottleneck period, and they have begun to develop new technologies "squeezing toothpaste".
In the small editor background message, many fans have complained about the function of the new product, taking the screen as an example: now the major manufacturers have entered the era of folding screens, and have made a lot of efforts in screen materials and screen folding. Not to mention the selling price of the folding screen, the later screen maintenance is also very expensive.
Say at the end
In short, young people are now more aware of the functional needs of mobile phones and no longer regard mobile phones as their "face". Buying a mobile phone is a rational consumption!